Launch Letters

September 29, 2017

Launch Letters: Myths about Millennials—Workplace Safety Matters

Today, more than one in three American workers are millennials, and they represent the largest share of the American workforce. As baby boomers increasingly enter the ranks of retirement, companies are embracing the differences of this younger generation to foster a safe workplace, while increasing employee productivity and engagement.

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May 11, 2017

Launch Letters: Employee Recognition—More than Money

Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members.

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April 28, 2017

Launch Letters: Nasty News Releases

Since leaving my corporate digs a year ago and launching my “new wonderful,” I’ve had the pleasure to evaluate, enjoy and envy insightful communications by some of the world’s best technology companies. From new appointments and facilities, to recent product innovations and event announcements, I admire the professionalism and relevance of these news releases that populate my inbox.

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February 14, 2017

Launch Letters: E-Newsletter Magic

“Welcome to Our Newsletter!” How many times have your current or past employers welcomed customers to the first of what was touted to be a monthly or quarterly issue of your company’s premiere digital publication? It’s not a trick question, but it does make some of us think, “Oh yeah, whatever happened to it?”

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January 18, 2017

Launch Letters: Fake News—It Could Happen to You

This month’s column was written a month after a historic U.S. presidential election that pitted a business billionaire that previously never ran for public office versus a 30-year public servant who was the first female nominee of a major political party.

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December 08, 2016

Launch Letters: Programs, Not Projects

Sometimes, an uncontrollable tick in my neck begins to emerge. The wrinkle in my forehead that now has no boundaries slowly makes its way to my balding scalp. My porcelain china doll-like complexion gradually transforms itself to resemble a Honeycrisp, and ultimately, a Red Delicious apple. Finally, the irrepressible urge to take an enormous breath instinctively follows.

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November 08, 2016

Launch Letters: My Graphic Grief—Trade Shows and Events

I’ve had the absolute privilege to organize and direct exhibition activities from Shanghai to Shenzhen, from Munich to Mumbai, from San Diego to San Jose and beyond. No matter the location, I just can’t seem to get over my “graphic grief.”

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October 27, 2016

Launch Letters: Take Social Media Seriously

This September will mark the 10th anniversary of “the Zuck” (aka Mark Zuckerberg) and his band of college buddies unleashing Facebook membership from the scholarly confines of Harvard to anyone 13 years and older with a valid email address.

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October 18, 2016

Launch Letters: Trade Shows—The Unstoppable Force

Trade show mania...it’s still here. We complain, criticize, and whine (yep...that’s me!) about the financial and human expense, while feeling an odd, inner excitement and anticipation as the date of the big event approaches. Yet to quote the ever put-upon George Costanza, this “unstoppable force” seemingly has a life of its own.

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August 11, 2016

Launch Letters: Embrace Your Brand

Whether it be your company brand or personal brand, you have to fully embrace it and believe in it. It’s the trust, knowledge and confidence you communicate to your customers, the community, and the industry you interact with and react to every nanosecond. In his latest column, Barry Lee Cohen explains why, and provides some pointers on how you can launch—or relaunch—your brand.

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July 12, 2016

Launch Letters: Give Your Literature Some Lovin’

Collateral is such an ugly word. As the late, great Rodney Dangerfield would have put it, brochures, sell sheets, process manuals, and other sales support tools often get no respect in our digital world. Even the convenience of downloading a PDF is scoffed at by today’s millennials who rely on the “Almighty App” and the “All-Knowing Cloud” to view, digest and store information.

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June 15, 2016

Launch Letters: Exceptional Service—Extra Toppings without Sacrifice

Exceptional service is often recognized by not being recognized. Exceptional—not good— service is demonstrated by actions that are assumed and relied upon by the customer to be the norm. Exceptional service is providing the extraordinary and value-added without being asked.

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