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electronica Virtual 2020: Automotive Conference Keynotes
November 16, 2020 | Pete Starkey, I-Connect007Estimated reading time: 7 minutes
While not the same as battling with the traffic to catch the early flight to Munich, followed by an S-Bahn into the city and a crowded U-Bahn to the Messe, electronica 2020 went virtual. No hustle and bustle, no hiking for miles between exhibit halls, and no German beer—a calm and civilised event!
Entering the virtual foyer of Messe Munchen via an accurate representation of the actual hall (but without the people), the choice was to turn left for 12 halls of over 200 exhibits or right for a supporting programme, which included the Automotive Conference—an event I was particularly keen to attend.
This year’s electronica virtual was introduced by Messe Munchen Managing Director Falk Senger. Although it had been planned as an in-person convention, circumstances demanded it be presented on a digital platform, a virtual meeting point for cross-industry knowledge transfer
He was joined by Dr. Gunther Kegel, president of ZVEI—the German electrical and electronic manufacturers' association—who stressed the importance of trade fairs in promoting the technology sovereignty and the resilience of key industries in Germany, in particular, and Europe, in general. It was essential that Europe maintained its global value creation networks and its focus on automotive and industrial electronics. At a time when the world economy was facing geopolitical pressure, he considered that Europe must pursue its own strategic interests while being more confident in its commitment to an open, cooperative, and multi-lateral world economy.
The Automotive Conference was moderated by Peter Gresch, chair of the Program Committee and CEO of OptE GP Consulting, who introduced three keynote presentations on lighting technologies, trends in electrification, and markets and technologies for autonomous driving.Page 1 of 2
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