Latest Articles

Study of Immersion Gold Processes Used for Both ENIG & ENEPIG

The use of electroless nickel/electroless palladium/immersion gold (ENEPIG) has been steadily increasing the past several years and benefits of the finish have now become well-known throughout the industry. The finish provides both reliable solder joints and wire bonds

Help Wanted! Our 2017 Industry Hiring Survey

This month we conducted an industry survey on plans for hiring during the year. Included here is a summary of the results. We started by simply asking, “Do you plan to hire additional people this year?” More than half of the respondents answered yes while about a third said no—which we take as an optimistic sign that our industry plans to expand in 2017.

Now is the Time for Comprehensive Tax Reform

Tax policy is among the most basic tools of any government to accomplish its objectives. From the private sector perspective, taxes are one of largest expenses of any business. But despite being such an important topic for government and business, there is widespread agreement that the U.S. federal tax code is a mess.

Catching up with…Nessis Inc. President Kathleen Niles

When I checked in on one of my old PCB sales associates recently, he told me that he had a new gig selling the latest and greatest new productivity software tools. He spoke so highly about Nessis Inc. and what their tools could do for companies, especially PCB shops, that I decided to learn more. I arranged to talk with Kathleen Niles, the co-founder and president of Nessis Inc. Here is a portion of that conversation.

Patty’s Perspective: Everything Old is New Again

This month’s issue is all about plating and surface finishes; long ago, that was pretty much my start in the world of printed circuits—wet processing. So this is kind of my home turf—and not, since I haven’t worked in wet processing for some…well, for many years. I’ve always expected that I could hop right back onto the plating room floor and pick right up where I left off all those years ago. Or could I? Have things changed much? Time to read on and see.

Understanding Rush PCB

I had an interesting interview recently with Rush PCB CEO Akber Roy, who goes by Roy. I was stunned by some of the things he told me about the Silicon Valley company, such as how Rush PCB can turn around full turn-key quotes in less than three hours. He also told me they can deliver full turn-key product in five days or less, sometimes three days.

WKK and Schmoll Join Forces in China

Tom Burkhardt of Schmoll Maschinen and Hamed El-Abd of WKK spoke with Publisher Barry Matties about the recently formed distribution partnership between the two companies and specifically how each company stands to benefit from this pairing.

Ladle on Manufacturing: Material Matters

Have you considered whether or not you could improve your multilayer yields by better use of your base materials? Perhaps the following could give you a few ideas of how this could help you.

CES 2017: Disruptive Technologies

Those of you that have read my previous columns covering CES 2017 know that at recent CES shows I have seen many drones, autonomous cars, IoT devices, robots, and many other items ranging from robots who stand in for your doctor to smart trash cans who tell you via Alexa, Google, or soon, Cortana on your own computer, that since you have thrown away two empty milk cartons in the last few days it may be time to order more milk; just say yes and consider it ordered.

Catching up with...Coast to Coast Circuits CEO Walt Stender

Coast to Coast is an independent American circuit board manufacturing company. Yes, the key word here is “independent.” After many mergers and acquisitions that have diminished the mil/aero PCB vendor base, there are only a handful of independent companies for our country’s defense and aerospace contractors to choose from.

Book Review: Simply Brilliant—Powerful Techniques to Unlock your Creativity and Spark New Ideas

This is more than a brainstorming book, much more. In his new book, Schroeder teaches the reader not only how to brainstorm in a group, but also how to come up with ideas as an individual.

Catching up with…LinkedIn Expert Bruce Johnston

My friend and business associate Bruce Johnston was named one of the LinkedIn Thought Leaders—The USA & Canada List (100+) by Andy O’Hearn, an expert LinkedIn coach and social media analyst. When you consider that there are over 467 million LinkedIn members, being in this list of approximately 100 is a pretty big deal.

CES 2017: Press Day, LaunchIt and Showstoppers

Before the show opens, CES provides two days and evenings not open to the general attendees, to enable companies, large and small, an opportunity to present their new offerings to the press. These opportunities range from small meetings with individual members of the trade press to huge events such as those presented by Samsung, Asus, Sony, Intel, Panasonic and others, with literally several hundred in attendance.

Emmy Ross Discusses the New I-Connect007 E-Book Series

One thing that is long overdue in our industry is a series of guidebooks focused on helping companies with all their needs, from qualifications like AS9100 and Mil-P-31032 to various technologies, heavy copper, rigid-flex and microvias. I-Connect007 is now providing our industry with an entire series of these guidebooks, starting with the first book, "The Printed Circuits Buyers Guide to… AS9100 Certification." Authored by Imagineering Inc., this book educates readers about the AS9100 quality standard, and explains how to earn this certification.

Five New Books that Will Change Your Perspective on Sales and Marketing

In honor of the December topic of sales and marketing of The PCB Magazine, I’m providing a review of five books that can directly influence the way we think about sales, marketing, customers and customer service.

CES Unveiled: Press Day and the NVIDIA Keynote

CES Unveiled exhibitors range from well-known companies such as: Lenovo, showing their latest high-end (and very impressive) notebooks, tablets and all in one computers; Ampad, with their new series of very capable fast and long range routers; and Thrustmaster, showcasing their virtual reality-ready gaming peripherals. Additionally, there are many previously almost unknown companies exhibiting many IoT items.

On Location at HKPCA: IPC’s Mitchell and Carmichael on Asia, the Global Industry Outlook, and Trump

While in Shenzhen, China recently, with the PCB industry’s biggest trade show as a backdrop, Publisher Barry Matties sat down once again to interview IPC President John Mitchell and IPC Asia President Phil Carmichael. This time they discussed trends they’re seeing in the Asia-Pacific region and what a Trump presidency means to the industry.

Catching up with...M&A Expert Tom Kastner

If you want to know what is going on in our industry when it comes to mergers and acquisitions, there is no better person to turn to than Tom Kastner. Whenever I want to verify a rumor of a company being bought or sold, Tom is the first person I call, and unless he is under an NDA, he will fill me in. In this, our latest discussion, we talked about the PCB industry’s M&A activity in 2016 and what Tom expects to see in 2017.

CES 2017: Preview and a Projection for the Future

Well here we are again; one more year has gone. Think back to one year ago and look at all that has happened, including recent political happenings, technical advances in 3-D printing and manufacturing, and the huge improvement in display technology, what with OLED and HDR putting everyday 4K displays into the background and driving the proverbial nail in 3D TVs.

Catching up with…Dr. Anthony Caputo

I met Dr. Anthony Caputo last year while helping one of my clients secure some strong engineering talent. Anthony had been reading my columns and reached out to me since he was looking for a new opportunity in a high-tech printed circuit board facility. Once I read his CV and saw his credentials, I jumped at that chance to help this talented young man.

Weiner’s World

Rather than joining the annual forecast fray by attempting to provide guidance or guesses as to the outlook for the PCB and electronic assembly businesses in 2017, I thought I would provide a different year-end assessment. Here are a few thoughts for the New Year and beyond from a long-term colleague and friend of the past half century, Harvey Miller, electronics market researcher, consultant and founder of Fabfile Online.

Supplier Spotlight: American Standard Circuits' AS9100 Journey

I had the privilege of working with American Standard Circuits (ASC) over the past year with their successful pursuit of AS9100 quality management system certification. The company has chosen to share their approach, lessons learned and benefits gained by going through this formidable process.

Much Ado About Sales and Marketing

We recently surveyed our readers to get a better idea of what company leaders thought about sales and marketing. We sent this survey to several sales leaders; the results were informative, at times surprising, and even a bit disappointing, especially when participants reported that they had no sales and marketing plan at all. Does your company fall into that category?

TTM President Thomas Edman on the Global PCB Market, Technology, and More

The TTM and Viasystems merger put the PCB industry on notice last year when it created one of the biggest powerhouses in the world. At this year’s HKPCA and IPC show, Barry Matties met with TTM Technologies President and Chief Executive Officer, Thomas Edman to get his views on the market, technology, the culture of TTM and even the Trump effect.

Book Review: Leading the Unleadable—How to Manage Mavericks, Cynics, Divas, and Other Difficult People

This is the book you’ve been looking for. I approached this book with a bit of trepidation. I wasn’t sure what this was going to be about. But being inquisitive, I decided to give it a read. It was the subtitle "How to Manage Mavericks, Cynics, Divas, and other Difficult People" that got to me.
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