-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueAll About That Route
Most designers favor manual routing, but today's interactive autorouters may be changing designers' minds by allowing users more direct control. In this issue, our expert contributors discuss a variety of manual and autorouting strategies.
Creating the Ideal Data Package
Why is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal design data package for your design.
Designing Through the Noise
Our experts discuss the constantly evolving world of RF design, including the many tradeoffs, material considerations, and design tips and techniques that designers and design engineers need to know to succeed in this high-frequency realm.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
Technically Appropriate Material Choices are Key to Design Success
May 16, 2019 | Nolan Johnson, I-Connect007Estimated reading time: 11 minutes

Materials are no longer a passive part of the design; they play an active role in the manufacturability, reliability, and speed of a PCB. I-Connect007’s Nolan Johnson and Mike Creeden, founder of San Diego PCB Design, discuss several key characteristics that designers should consider in their material selection process.
Nolan Johnson: Mike, could you introduce yourself and tell us about what you’re working on?
Mike Creeden: I’m the founder of San Diego PCB Design, and I had the opportunity to sell the company to Milwaukee Electronics/Screaming Circuits, so we’ve joined the Milwaukee Electronics family of companies. I also serve as an EPTAC instructor for the IPC CID and CID+ programs as an MIT (master instructor).
Johnson: We’re focusing on the latest developments in materials, and it’s important to get a designer’s perspective. Who do you see as being the leading companies in this segment?
Creeden: When I think of the different materials and products that are out there, one company comes to mind. So, I’m going to give some propers to Insulectro, which is a distributor for many of the major laminate material products that exist. I want to talk about them because there’s a difference between good and great companies. A great company is one willing to go outside of the norm, do something that helps the designer, and supports technology development.
Their main customers are fabricators, yet time and time again, I’ve seen them supporting designers by trying to enhance their technical knowledge and capabilities. San Diego PCB has been collaborating with Insulectro for several years now and is looking for ways to collaborate more. They’re helping us to design better, and we’re utilizing products in a timely manner as they’re helping us solve our customers’ problems. To me, Insulectro is a significant player in this electronics material industry.
Johnson: Could you give some examples regarding how they’re helping and contributing?
Creeden: Absolutely. When I’m challenged with real estate and cannot put the required capacitors on the board because I have BGAs on both sides of a board, the team at Insulectro is a resource I can go to and ask for technology help. They suggested buried capacitance materials, which helps my power delivery and filters out noise on the board. Another example is that we’re seeing a lot more rigid and rigid-flex circuits. Insulectro has coached us to utilize materials that are appropriate for these types of boards, which has helped us grow in our understanding of rigid-flex development.
Further, they point us toward their fabrication partners, which is their customer base, and this helps us understand both the material and process. There’s always a learning curve for designers when it comes to rigid and rigid-flex. Some of the Pyralux® materials that DuPont brings have also been useful for us trying to get our product right from the beginning. Additionally, I’m seeing more microcircuitry and some very fine features that pose a challenge. Some of the dry-film materials that DuPont offers help us with circuits that require accuracy in the definition of microfeatures.
Two of Insulectro’s product lines—DuPont and Isola—have some new, cutting-edge materials as well as products that we have utilized for a long time. With the technology advancement of today’s circuits, we need a product line that stays ahead of the curve. Some of the basic standards that we’ve been using for years, including FR408s and 370s, have been staples in our industry for so long because they are high-performance materials. But with newer, high-speed circuitry, you must consider the material as an integral of the performance of the circuit. Again, their support and coaching have made me a better designer and my customers have better performing products.
Johnson: What’s intriguing to me is that you’re talking about materials early in the process. You’re talking to materials experts as you’re trying to figure out the layout of the board. When in the design cycle should PCB development people consider material selection?
Creeden: That’s a great question. It should be within the first days of starting your project because that’s the best time to establish that things will be designed “correct by construction.” I do not want to design a product and then consult my fabricator in the last days of development. If the material is not in stock, we may be delaying the procurement of what is probably a late design, anyway. You’d want to make sure that it’s in stock, and you’d also want the coaching from your fabricator and supply chain to make sure that you’re making correct selections. When you do this late in the process, selections may happen quickly, and there may not be enough time to ensure that it’s an appropriate material selection. There’s always a material technology decision, and it should be made early in the design process. The earlier, the better because this allows time to change it if that is required.
Page 1 of 2
Suggested Items
Driving Innovation: Direct Imaging vs. Conventional Exposure
07/01/2025 | Simon Khesin -- Column: Driving InnovationMy first camera used Kodak film. I even experimented with developing photos in the bathroom, though I usually dropped the film off at a Kodak center and received the prints two weeks later, only to discover that some images were out of focus or poorly framed. Today, every smartphone contains a high-quality camera capable of producing stunning images instantly.
Hands-On Demos Now Available for Apollo Seiko’s EF and AF Selective Soldering Lines
06/30/2025 | Apollo SeikoApollo Seiko, a leading innovator in soldering technology, is excited to spotlight its expanded lineup of EF and AF Series Selective Soldering Systems, now available for live demonstrations in its newly dedicated demo room.
Indium Corporation Expert to Present on Automotive and Industrial Solder Bonding Solutions at Global Electronics Association Workshop
06/26/2025 | IndiumIndium Corporation Principal Engineer, Advanced Materials, Andy Mackie, Ph.D., MSc, will deliver a technical presentation on innovative solder bonding solutions for automotive and industrial applications at the Global Electronics A
Fresh PCB Concepts: Assembly Challenges with Micro Components and Standard Solder Mask Practices
06/26/2025 | Team NCAB -- Column: Fresh PCB ConceptsMicro components have redefined what is possible in PCB design. With package sizes like 01005 and 0201 becoming more common in high-density layouts, designers are now expected to pack more performance into smaller spaces than ever before. While these advancements support miniaturization and functionality, they introduce new assembly challenges, particularly with traditional solder mask and legend application processes.
Knocking Down the Bone Pile: Tin Whisker Mitigation in Aerospace Applications, Part 3
06/25/2025 | Nash Bell -- Column: Knocking Down the Bone PileTin whiskers are slender, hair-like metallic growths that can develop on the surface of tin-plated electronic components. Typically measuring a few micrometers in diameter and growing several millimeters in length, they form through an electrochemical process influenced by environmental factors such as temperature variations, mechanical or compressive stress, and the aging of solder alloys.