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Floor planning decisions can make or break performance, manufacturability, and timelines. This month’s contributors weigh in with their best practices for proper floor planning and specific strategies to get it right.
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Siemens Democratizes AI-driven PCB Design for Small and Medium Electronics Teams
May 21, 2025 | SiemensEstimated reading time: 2 minutes
Siemens Digital Industries Software announced today that it is making its AI-enhanced electronic systems design technology more accessible to small and mid-sized businesses (SMB) with PADS™ Pro Essentials software and Xpedition™ Standard software.
Built on Siemens’ Xpedition technology, these new offerings combine intuitive user experiences, integrated cloud collaboration and AI-driven automation to empower small teams and independent engineers with the same professional-grade capabilities trusted by the world’s most advanced electronics companies, at a fraction of the cost.
“Today’s launch marks a major milestone in our strategy to democratize access to high-performance PCB design and bring the transformative power of AI to the PCB design workflow,” said AJ Incorvaia, senior vice president, Siemens EDA. “With PADS Pro Essentials and Xpedition Standard, we’re delivering scalable solutions that help smaller teams move faster, work smarter, and design with confidence without sacrificing quality or budget.”
PADS Pro Essentials delivers a streamlined, cloud-connected design environment built on Siemens’ proven Xpedition technology at an entry-level price. Tailored for independent engineers and startups, it includes schematic capture, layout, and a seamless design experience that lowers barriers to professional-grade PCB design tools. The Essentials tier also introduces an integrated, co-branded front-end powered by CELUS, allowing engineers to design using intelligent functional blocks with AI-assisted schematic and BOM generation.
Xpedition Standard is built for growing teams that need a balance of cost-efficiency and advanced capabilities. It adds powerful features like design reuse, variant management, advanced routing automation, native 3D layout and deeper collaboration across mechanical, manufacturing and supply chain stakeholders. Teams can further extend capabilities using token-based options, which provide on-demand access to more advanced capabilities such as fully integrated pre- and post-layout signal integrity analysis powered by Siemens’ Hyperlynx™ software for PCB analysis and rigid-flex design without requiring a full tier upgrade.
“We took a close look at Xpedition Standard and were genuinely impressed," said Shrouk El-Attar, founder, Shrouk El-Attar consultancy. "Siemens has clearly reimagined the experience. It's intuitive, modern, and far more connected and integrated than we expected. From day one, it felt like a tool built for the way we actually work. I can get real design work done without fighting the software."
Part of the Siemens Xcelerator portfolio of industry software, both new offerings are part of the Xpedition family and are designed to grow with engineers, from individual users to global enterprises. The unified user experience, design libraries and cloud-based collaboration infrastructure provide a seamless upgrade path as team and project requirements evolve.
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Brent Fischthal - Koh YoungSuggested Items
Global PCB Connections: Understanding the General Fabrication Process—A Designer’s Hidden Advantage
08/14/2025 | Markus Voeltz -- Column: Global PCB ConnectionsDesigners don’t need to become fabricators, but understanding the basics of PCB fabrication can save you time, money, and frustration. The more you understand what’s happening on the shop floor, the better you’ll be able to prevent downstream issues. As you move into more advanced designs like HDI, flex circuits, stacked vias, and embedded components, this foundational knowledge becomes even more critical. Remember: the fabricator is your partner.
The Art and Science of PCB Floor Planning: A Comprehensive Guide
08/14/2025 | Cory Grunwald and Jeff Reinhold, Monsoon SolutionsPCB design is an intricate and crucial part of developing electronic products. One of the foundational stages of PCB design is floor planning, a phase where the placement of components and the flow of signals are meticulously mapped out. A good floor plan ensures that the PCB performs well, is easy to manufacture, and meets all mechanical and electrical requirements. We’ll explore the essential aspects of floor planning, from its objectives and process to the challenges that designers face.
EnSilica Establishes New EU Mixed-Signal Design Centre in Budapest, Hungary
08/12/2025 | EnSilicaThe facility strengthens EnSilica’s presence in the European Union and taps into Budapest’s deep technology ecosystem, which hosts numerous leading automotive and industrial multinationals. This expansion will increase the Group’s global headcount to around 210 employees.
Happy’s Tech Talk #41: Sustainability and Circularity for Electronics Manufacturing
08/13/2025 | Happy Holden -- Column: Happy’s Tech TalkI attended INEMI’s June 12 online seminar, “Sustainable Electronics Tech Topic Series: PCBs and Sustainability.” Dr. Maarten Cauwe of imec spoke on “Life Cycle Inventory (LCI) Models for Assessing and Improving the Environmental Impact of PCB Assemblies,” and Jack Herring of Jiva Materials Ltd. spoke on “Transforming Electronics with Recyclable PCB Technology.” This column will review information and provide analysis from both presentations.
Elementary, Mr. Watson: Why Your PCB Looks Like a Studio Apartment
08/13/2025 | John Watson -- Column: Elementary, Mr. WatsonIn November 2022, I wrote a column called "Is Your Bathroom in the Kitchen?" This piece related a bizarre real estate listing that emerged out of St. Louis that had architects scratching their heads and interior designers cringing. Nestled in the historic Central West End sat a 200-square-foot apartment that completely defied logic. It wasn't the size that raised eyebrows, it was the layout. Here's the kicker: While that's rare in real estate, it's shockingly common in PCB design.