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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
September 5, 2025 | Andy Shaughnessy, I-Connect007Estimated reading time: 2 minutes
It’s almost fall here in Atlanta, and that means that the temperature is finally dropping. And it quit raining! It’s been raining since March, and I’m so over it, as the social influencers say. Last night we grilled out on the deck, and it wasn’t hot, and we didn’t get rained on. Life is good.
It was a busy week in the industry. In this installment of my must-reads, we say goodbye to Walt Custer, the man who made PCB data points interesting for the rest of us. Speaking of data, we have a look at the results of a survey that asked EMS companies to compare what they need from their software with what they actually get.
We have news about the new Design Village that will be launching at APEX EXPO next year, and Denny Fritz does a deep dive into CHIPS Act spending and potential cuts. And IPC instructor Kris Moyer discusses his upcoming six-week class on designing PCBs with emerging technologies. If you’re a senior designer, this should be on your schedule.
Talk to you all soon.
Walt Custer: Making Data Interesting
Published September 3
The industry lost another star this week. Walt Custer passed away August 30, and he hadn’t been feeling well for some time. Walt was famous for his presentations on industry trends, which featured cartoons to spice up what could have been uninspiring data points. Walt really made data interesting, and we’ll miss him.
What EMS Firms Want from Their Software—and What They Get
Published September 3
What do you want from your software? In this article, Thiago Guimaraes of the Global Electronics Association discusses the findings of the 2024 EMS Software Survey, which focused on how electronics manufacturers qualified and selected software. Some of the results will surprise you. Check it out.
The Global Electronics Association Launches Design Village at APEX EXPO 2026
Published September 2
Does it really take a village? We’re going to find out! The Design Village will debut at APEX EXPO 2026, centered around a Technology Pavilion that features technical presentations and panel discussions. If you’re involved in PCB design or design engineering, you won’t want to miss this.
Defense Speak Interpreted: If CHIPS Cuts Back, What Happens to Electronics Packaging Funds?
Published September 2
As we said years ago, we’ll have to keep a close eye on the CHIPS Act, and Denny Fritz is doing just that. In this column, Denny discusses the state of CHIPS Act expenditures, and what could happen in our industry in the event of cutbacks. There are still plenty of projects being funded, but many of these are $20 million projects. As Denny points out, “…$20 million will buy a fair amount of research, a few pieces of equipment each, but not much brick and mortar.” Stay tuned.
Kris Moyer Discusses His Emerging Design Technologies Class
Published September 4
IPC instructor Kris Moyer is known for living in an RV on his property near Sacramento, but we like to joke that he lives in a “van down by the river.” In this interview, conducted from his RV, Kris discusses his upcoming six-week class on designing PCBs with emerging technologies. His class runs from October 7 to November 13 and meets Tuesdays and Thursdays. If you want to be ready for the technologies of tomorrow, this class is for you.
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An Interview With Keynote Speaker Zack Kass on the 'AI Renaissance'
04/23/2026 | Marcy LaRont, I-Connect007Zack Kass is an AI evangelist, technologist, businessman, and the author of The Next Renaissance: AI and the Expansion of Human Potential. He was a key player in bringing open AI to market and the keynote speaker at APEX EXPO 2026. Immediately following his presentation, I brought Zack to our booth, where we had a most eye-opening conversation about both the positive and negative impacts of artificial intelligence, and going beyond what’s “impossible.”
Single Pair Ethernet (SPE): A Valuable Option for Modern Designs
04/20/2026 | Marcy LaRont, I-Connect007When it comes to designing PCBs and full systems for increasingly complex electronics hardware, who doesn’t want to reduce complexity and cost? Single-Pair Ethernet (SPE) has emerged as a solution and is gaining rapid attention across industrial electronics and PCB design because it enables Ethernet communication over a single twisted pair, replacing the traditional two- or four-pair cabling used in standard Ethernet networks. This seemingly simple shift has significant implications for designers: smaller connectors, reduced cable weight, longer reach, and the ability to carry both data and power over a single pair.
It’s Only Common Sense: Customers Capabilities—and Confidence
04/20/2026 | Dan Beaulieu -- Column: It's Only Common SenseI’ve been around, man! I’ve been in enough conference rooms, factory floors, and late-night airport lounges to know one thing for certain: Most companies think they lose business because they lack capability. They don’t. They lose business because they fail to inspire confidence.
April Issue of I-Connect007 Magazine: Beyond the Rulebook
04/14/2026 | I-Connect007 Editorial TeamIn this month’s I-Connect007 Magazine, we asked PCB designers, fabricators, and suppliers what it really means to operate without a rulebook. Their perspectives vary, especially between seasoned designers and experienced fabricators, but a common thread emerges: progress depends on pushing boundaries and finding a way forward, even when the path isn’t clear. In many ways, this mindset has always been part of what we do, whether we’ve called it that or not.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.