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Beyond Design: Design for Profit

Completing the project on time and within budget minimizes costs. Reducing the design cycle generates higher profits due to shorter time to market which, in turn, extends the product life cycle.

Design for profit (DFP) typically eliminates inefficiency in the traditional design process. Reducing part count and simplifying assembly results in lower cost, better quality, and higher profits, all delivered before manufacture begins. DFP also encompasses design for manufacturability (DFM). DFM is the practice of designing board products that can be produced in a cost-effective manner using existing manufacturing processes and equipment.

DFP is gaining more recognition as it becomes clear that the cost reduction of printed circuit assemblies cannot be controlled by manufacturing engineers alone. The PCB designer now plays a critical role in cost reduction.

However, as we grow as PCB designers our focus changes from basic considerations to more complex system level initiatives. PCB designers require attention to detail, an artistic talent, the capacity to accept change and the ability to deliver on time under constant pressure. Also, the requirements for a PCB design can vary considerable from one design to another. However, attributes that increase profit are self-taught and require time to develop.Read the full column here.Editor's Note: This column originally appeared in the July 2013 issue of The PCB Design Magazine.