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It’s Only Common Sense: Build Your Business on Reputation, Not Neglect

05/18/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Two things in business compound whether you like it or not: interest and reputation. One builds in the background while you’re busy doing other things. The other erodes quietly while you’re distracted by “more important” priorities. Both move slowly at first and accelerate over time. Eventually, they become impossible to ignore. What you do consistently becomes who you are publicly.

Nolan’s Notes: Our Spotlight on North America

05/05/2026 | Nolan Johnson -- Column: Nolan's Notes
In this issue of SMT007 Magazine, we wrap up our electronics world tour with a final stop in the United States and Canada, where we look at the challenges, opportunities, and geopolitical dynamics affecting the market today. What makes American electronics unique? Key U.S. administration policy decisions, like tariffs, are significantly affecting electronics manufacturing. Others, such as the current conflict with Iran and the associated closures of the Strait of Hormuz, affect the raw materials that feed our supply chain.

It's Only Common Sense: See Your Marketing as a Discipline, Not a Department

04/27/2026 | Dan Beaulieu -- Column: It's Only Common Sense
What does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.

PHOTO GALLERY: APEX EXPO Receptions Are Where the Industry Comes Together

04/10/2026 | I-Connect007 Editorial Team
APEX EXPO receptions offer a chance to step away from the booth and connect in a more relaxed setting. From newcomer gatherings to the ice cream social, the show floor reception, and the Golden Gnomes, these events bring attendees together across roles and experience levels. Enjoy this photo gallery of social gatherings. You might find yourself and people you know! It’s a place to reconnect with colleagues, meet people you’ve only known by name, and discover new companies shaping the industry—strengthening relationships and building a sense of community.

The Marketing Minute: Your Metrics Aren’t Telling the Full Story

04/08/2026 | Brittany Martin -- Column: The Marketing Minute
In digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in today’s privacy-first B2B environment, they’re becoming less reliable and often misleading. You’re missing part of the picture.
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