Spending from Telecommunication vertical drove External Storage Market Growth in Q1

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According to IDC’s latest Asia/Pacific Quarterly Enterprise Storage Tracker, Q1 2017, India’s external storage market witnessed a growth of 13.8% year on year(YoY) (in vendor Revenue) and stood at $ 74.6 million in Q1 2017.

Multimillion-dollar deal in telecommunication vertical drove this growth in the external storage market. Banking, telecom, professional services, manufacturing and government continued to be the key contributors in Q1 2017. In addition to the major verticals, significant growth is witnessed in verticals such as Securities, Transportation and Insurance during this period.

Dileep Nadimpalli , Associate Research Manager, Enterprise Infrastructure says, "External Storage is getting very dynamic to address new age demands from emerging technologies such as real-time business analytics, Internet of Things, augmented reality, robotics, etc. Flash storage, Hyper-converged infrastructure and Software-defined storage technologies are getting more relevant across organizations like never before.”

High-end storage segment witnessed a strong YoY growth in Q1 2017 due to large deployments from telecommunications, banking and government verticals. Entry-level storage saw a marginal growth while mid-range external storage saw a marginal YoY decline in market share during Q1 2017.

Witnessed significant uptake of All flash Arrays (AFA) among telecom, BFSI, IT/ITeS, government and manufacturing units in Q1 2017.Acceptance of AFA is increased as it offers better performance at an affordable price. Also, witnessed increased acceptance of Hybrid Flash arrays (HFA) as this offers both capacity and performance with a single array.

Modernize IT infrastructure and reduce infrastructure footprint are the key IT priorities across organizations. Technologies such as Hyper-converged infrastructure and Software-defined Storage are gaining traction to address both optimization demands and remove infrastructure management complexities.

According to Sharyathi Nagesh, Senior Research Manager, Enterprise Infrastructure says, "Implementation of GST is expected to have a negative impact on enterprise IT for the next two quarters. In long term, external storage will be impacted by growth in internal and ODM storage. Primarily driven by technology trends, like SDS and HCI, and wider acceptance of public cloud. In this challenging environment taking a solutions-centric approach, rather than a product-centric approach, with the right technology partnerships will help external storage suppliers stay ahead in their game."

Major Vendors Analysis

Dell Inc continued to lead the market with market share of 43.4% followed by HPE in Q1 2017. IBM and Netapp witnessed a significant YoY growth due to uptake from banking, telecom and government verticals in Q1 2017.

IDC India Forecast

The external enterprise storage systems market is expected to grow in single digit in terms of compound annual growth rate (CAGR) for 2016 – 2021 time-period. Expecting increased storage spending from banking on analytics platforms and United Payment Interface to accommodate increased digital transactions. Also, expecting very large state surveillance projects and smart city projects to get closed in the next couple of quarters.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and Events Company.