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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Altium Establishes Direct Sales and Support Channel in Spain and Italy
March 2, 2018 | AltiumEstimated reading time: 1 minute
The PCB design market is seeing rapid expansion in Europe, spurring significant growth in the region’s electronic design industry. In an effort to support that growth, Altium has announced that it is establishing a direct business model in Spain and Italy to enhance relationships and improve the overall experience of customers using Altium Designer, PDN Analyzer, Altium NEXUS and other products. Altium Europe, headquartered in Munich, Germany, will take over responsibilities for sales and support for all existing and new customers effective February 28, 2018.
“This transition signifies a major step forward in our mission to strengthen the relationship with our European customer base,” stated Chris Donato, head of global sales for board and systems at Altium. “Altium customers in Spain and Italy will benefit tremendously from having a direct channel of communication with our sales and support teams, which in turn helps us better serve those regions.”
Altium Europe now has direct customer relationships in France, Germany, Italy, Spain, Switzerland, Austria, the United Kingdom, Republic of Ireland and the BeNeLux countries. They also have nine sales and support offices across Europe.
“We are incredibly excited for the opportunity to more closely support a wider range of our European customers,” said Altium Chief Operations Officer Ted Pawela. “Altium’s mission is to empower the engineers and designers who create electronic products and systems, and as the PCB sector continues to grow in European countries like Spain and Italy, it’s important that we service and nurture these expanding markets.”
About Altium
Altium LLC is a multinational software corporation headquartered in San Diego, California, that focuses on electronics design systems for 3D PCB design and embedded system development. Altium products are found everywhere from world leading electronic design teams to the grassroots electronic design community.
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