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The Marketing Minute: Get Out of Your Lane—Electronics Marketing Needs Bold Moves

11/19/2025 | Brittany Martin -- Column: The Marketing Minute
I started skateboarding recently. It’s an unexpected hobby for someone who spends most of her day in marketing meetings, analytics dashboards, and editorial calendars. It’s awkward, humbling, and wildly out of my lane, but that’s exactly why it’s been so energizing: It forces me to redefine what I think I’m capable of.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

11/14/2025 | Nolan Johnson, I-Connect007
I read an interesting article this week about a breakthrough on building microprocessors to run on microwaves rather than traditional digital circuitry. It cites an academic study that begins, “The development of high-bandwidth applications, including multi-gigabit communication and radar imaging, demands faster processing. However, in the microwave regime, where frequencies exceed clock rates, sampling and computation become challenging. Here we report an integrated microwave neural network for broadband computation and communication.”

The Impact of the AI Boom on PCB and Raw Materials Supply Chains

11/13/2025 | Mark Goodwin, Ventec International Group
The PCB industry is entering a period of unprecedented structural change, driven by the demands of artificial intelligence and advanced computing. What was once a cyclical market has become a capacity race. It’s one that rewards foresight, collaboration, and strategic supply partnerships. Understanding these dynamics is essential for maintaining stability and growth across all market segments. This report, created by Ventec International Group, provides a clear view of how AI-driven demand is reshaping the PCB materials landscape and what actions are required to secure long-term supply.

It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition

11/03/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”

Aircraft Wire and Cable Market to surpass USD 3.2 Billion by 2034

10/30/2025 | Global Market Insights Inc.
The global aircraft wire and cable market was valued at USD 1.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 3.2 billion by 2034, according to recent report by Global Market Insights Inc.
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