-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueEngineering Economics
The real cost to manufacture a PCB encompasses everything that goes into making the product: the materials and other value-added supplies, machine and personnel costs, and most importantly, your quality. A hard look at real costs seems wholly appropriate.
Alternate Metallization Processes
Traditional electroless copper and electroless copper immersion gold have been primary PCB plating methods for decades. But alternative plating metals and processes have been introduced over the past few years as miniaturization and advanced packaging continue to develop.
Technology Roadmaps
In this issue of PCB007 Magazine, we discuss technology roadmaps and what they mean for our businesses, providing context to the all-important question: What is my company’s technology roadmap?
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
Estimated reading time: 3 minutes
Testing Todd: Down-shifting to the New Normal
Today, we find ourselves in a place none of us ever thought we’d be. Entire countries are shut down, air travel is non-existent for the most part, and our daily lives have been disrupted to the point of only take-out and home delivery. Why? Not a war or a natural disaster but something most of us didn’t consider—a biological threat, of all things! This microscopic virus has brought our planet to a halt.
We have all had to rethink our entire existence. We have to think twice about everything we do now. Can we do this or that? What’s the risk? And the new term that defines the very essence of human nature—social distancing, which is an oxymoron if you really think about it. Let’s be social but only at six feet or more. It’s something I never thought I would see in my lifetime: hysteria over toilet paper, hand sanitizer, and the hordes wiping out grocery stores like we are on the verge of a zombie apocalypse.
Another new buzz phrase is “the new normal.” From record stock markets to the biggest drop in a decade in less than five days to schools closed and parks and recreation areas off-limits, we are told to stay home. Some have faced job losses, there has been an exponential rise in unemployment, and we are told to wear masks. This down-shifting to the new normal has left skid marks on everyone’s lives. It makes us all think about what is really important now. COVID-19 is the first thing you hear in the morning and likely the last thing before lights out. Today, it dominates the news and our daily lives—politics and science in a daily battle of the economy vs. life. The economy can be repaired in time, but the loss of life cannot.
However, one thing it has taught us is to slow down. Look at a sunset or reconnect with your spouse or partner. It has given us a chance to really look at what is important to us now. Family and health need to be at the utmost top of our list right now. Material things can wait. Check on that loved one, neighbor, or friend. This, like all the challenges we have faced in the past, will end in time. We cannot bring those lost back. We cannot restart too fast and risk further loss.
The curve is flattening. What we are doing today affects those who might be infected tomorrow. It is not an overwhelming request—a few months of sacrifice to save many lives that will continue. My wife is in the healthcare field, and healthcare professionals are on the frontline every day. They can’t social distance; they take this monster head-on.
Being this close in my circle gives me a huge sense of admiration for those doctors, nurses, and all those healthcare workers who have put their lives on the line to save yours. Doctors and nurses are sleeping in the garage or a backyard tent to save their families from possible exposure, fighting for your lives at the possible cost of their own. So, what is important today? Winning this battle over COVID-19 and giving all of us the chance to continue to thrive.
Science is telling us to slow down, keep your distance, wash your hands, wear your mask, and stay home when possible. This isn’t forever, but losing a loved one to COVID-19 is. Take a moment to look in the mirror. Do you want to be able to look at yourself in a year, two, three, or 10? As I write this, someone out there just lost their chance due to COVID-19. You may not know you have it. You could carry it without symptoms. However, who you may give it to may not be as strong as you. Be a hero and downshift to the new normal for a bit. Life will not pass you by, and you could very well unknowingly save someone else from losing theirs.
Stay safe, stay healthy, and God bless our healthcare teams of heroes.
This column originally appeared in the May 2020 issue of PCB007 Magazine.
More Columns from Testing Todd
Testing Todd: Why 4-wire Kelvin?Testing Todd: Why TDR?
Testing Todd: Positivity Boosts Employee Morale
Testing Todd: Preparing Employees for the Long Haul
Testing Todd: Where Can We Improve?
Testing Todd: Turning Into the Wind
Testing Todd: Coming Back to Life—Design Recovery
Testing Todd: Decision Time—Invest or Delegate?