Fresh PCB Concepts: Resilience and Renewal in Domestic PCB Manufacturing
Designers Notebook: Power and Ground Distribution Basics
Elementary, Mr. Watson: Heat—The Hidden Villain of Power Electronics
Honda Announces the Establishment of Ashirase, Inc.
June 11, 2021 | HondaEstimated reading time: Less than a minute
Honda Motor Co., Ltd. announced the establishment of Ashirase, Inc., the first business venture to originate from IGNITION, Honda’s new business creation program. Ashirase, Inc. is currently developing an in-shoe navigation system to support the visually impaired with walking and will strive to begin sales of the system, also named “Ashirase,” before the end of the fiscal year ending March 31, 2023.
The Ashirase is a navigation system consisting of a smartphone app and a three-dimensional vibration device including a motion sensor, which is attached inside the shoe.
Based on the route set with the app, the device vibrates to provide navigation. When the user should go straight, the vibrator positioned on the front part of the foot vibrates, and when the user is approaching a right or left turn, the vibrator on the right or left side vibrates to notify the user. The navigation provided by Ashirase enables intuitive understanding of the route, and therefore the user does not have to be constantly mindful of the direction, which makes it possible for the user to walk more safely and with a more relaxed state of mind.
Share on:
Testimonial
"Your magazines are a great platform for people to exchange knowledge. Thank you for the work that you do."
Simon Khesin - Schmoll MaschinenSuggested Items
Septentrio, Xona Sign MOU to Accelerate Adoption of Next-Era Navigation Technology
10/07/2025 | SeptentrioSeptentrio, part of Hexagon, a leader in high-precision GNSS technology, and Xona Space Systems, pioneer in low-Earth orbit (LEO) satellite navigation, have signed a Memorandum of Understanding (MOU) to deepen their collaboration on next-generation positioning and timing solutions.
Safran, Rheinmetall Sign Framework Agreement for Advanced Defense Solutions
09/29/2025 | SafranSafran Electronics & Defense and Rheinmetall Electronics have signed a new framework agreement at DSEI London, strengthening their long-term collaboration in the defense sector.
Teledyne to Acquire TransponderTech from Saab
08/28/2025 | BUSINESS WIRETeledyne Technologies Incorporated announced that it has entered into an agreement to acquire the TransponderTech business from Saab AB.
US Space Force Successfully Launches L3Harris-Built NTS-3 Satellite
08/15/2025 | L3Harris TechnologiesThe L3Harris-built advanced Navigation Technology Satellite-3 (NTS-3) has successfully launched from Cape Canaveral Space Force Station on a United Launch Alliance (ULA) Vulcan rocket.
Boeing-Built X-37B Spaceplane Set for Eighth Mission
08/04/2025 | BoeingThe Boeing-built X-37B Orbital Test Vehicle (OTV) is preparing to launch its eighth mission (OTV-8) from Florida's Space Coast, with liftoff scheduled no earlier than August 21. This milestone comes less than six months after the successful completion of OTV-7.