Global PCB Connections: Let the Spec Fit the Board, Not Just the Brand
Beyond Design: Refining Design Constraints
The Pulse: Design Constraints for the Next Generation
Honda Announces the Establishment of Ashirase, Inc.
June 11, 2021 | HondaEstimated reading time: Less than a minute
Honda Motor Co., Ltd. announced the establishment of Ashirase, Inc., the first business venture to originate from IGNITION, Honda’s new business creation program. Ashirase, Inc. is currently developing an in-shoe navigation system to support the visually impaired with walking and will strive to begin sales of the system, also named “Ashirase,” before the end of the fiscal year ending March 31, 2023.
The Ashirase is a navigation system consisting of a smartphone app and a three-dimensional vibration device including a motion sensor, which is attached inside the shoe.
Based on the route set with the app, the device vibrates to provide navigation. When the user should go straight, the vibrator positioned on the front part of the foot vibrates, and when the user is approaching a right or left turn, the vibrator on the right or left side vibrates to notify the user. The navigation provided by Ashirase enables intuitive understanding of the route, and therefore the user does not have to be constantly mindful of the direction, which makes it possible for the user to walk more safely and with a more relaxed state of mind.
Share on:
Suggested Items
TrustPoint Launches Third Satellite and Successfully Establishes First Contact
06/26/2025 | BUSINESS WIRETrustPoint, a pioneer in next-generation space-based positioning and navigation solutions, is proud to announce the successful launch and first contact of its third free-flying satellite, Time Flies, aboard the latest rideshare launch out of Vandenberg Space Force Base on Monday.
Trimble, TDK Join Forces to Accelerate Precision Navigation
06/25/2025 | PRNewswireTrimble® and InvenSense, a TDK group company, announced they will work together to deliver an advanced navigation solution that combines the Trimble ProPoint® Go engine and Trimble RTX® correction service with TDK's SmartAutomotive™ Inertial Measurement Units (IMUs) module from InvenSense.
Leidos Using Quantum Technology to Thwart GPS Jamming
06/05/2025 | PRNewswireSusceptibility to jamming is a significant military vulnerability of the Global Positioning System (GPS) signal. Through a Defense Innovation Unit contract, Leidos is developing an alternative navigation technology that measures variations in the Earth's magnetic field and harnesses the quantum properties of nitrogen in diamonds.
BAE Systems Unveils Comprehensive Line of M-Code GPS Receivers at Joint Navigation Conference
06/04/2025 | PRNewswireBAE Systems unveiled a diverse line of M-Code Global Positioning System (GPS) receiver solutions at the Joint Navigation Conference in Cincinnati this week, rounding out an extensive line of products that ensure U.S. warfighters have the most dependable GPS systems available across sea, land, and air.
Another Lockheed Martin-Built GPS III Satellite Lifts Off into Orbit
06/02/2025 | Lockheed MartinThe eighth GPS III space vehicle—designed and built by Lockheed Martin—successfully launched from Cape Canaveral Space Force Station, Florida. It achieved signal acquisition shortly thereafter.