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American Standard Circuits to Exhibit and Host Lunch & Learn at PCB West 2025
September 17, 2025 | American Standard CircuitsEstimated reading time: 1 minute
Anaya Vardya, President, and CEO of American Standard Circuits/ASC Sunstone Circuits has announced that his company will once again be exhibiting at PCB West 2025 to be held at the Santa Clara Convention Center on Wednesday, October 1, 2025.
This year, ASC will host a Lunch and Learn on Thursday, October 2nd. In this session, Matt Stevenson and Vitaly Michalchuk will delve into the critical intersection of Design for Manufacturing (DFM) and Design for Assembly (DFA), with a focused lens on prototyping:
- DFM Considerations: Understanding how board layout, material selection, and variant flexibility impact early-stage manufacturability while maintaining quality and speed.
- DFA Insights: Exploring strategies to simplify assembly for fast-turn prototypes—covering aspects such as part placement, solder paste optimization, and pick-and-place setup to eliminate rework and callbacks.
- SMT Optimization Techniques: Mike shares hands-on tactics and real-world examples in SMT prototyping, emphasizing process efficiency and yield improvements.
- Scaling to Production: The speakers highlight the crucial bridge from prototype to production: refining design and manufacturing methods to ensure seamless scale-up without compromise.
- Risk Mitigation & Best Practices: Attendees will learn how to proactively identify common DFM/DFA pitfalls early in design, enabling faster time-to-market and robust prototype success.
The lunch and learn will run from 12:30 p.m. to 1:30 p.m. and is available to Thursday conference attendees only.
Vardya noted, “This is one of our favorite shows. It gives us the opportunity to meet with our Northern California customers and designers from all over the country. I think being able to participate in a Lunch & Learn is one of the best ways to introduce ASC Sunstone to engineers and designers, allowing us to tell our story and share our knowledge.”
Be sure to visit American Standard Circuits/ASC Sunstone on the show floor in booth 607.
Check out these educational offerings from American Standard Circuits | ASC Sunstone:
- On the Line with...American Standard Circuits Podcast: Ultra HDI
- The Printed Circuit Designer's Guide to... DFM Essentials
- The Printed Circuit Designer’s Guide to... Fundamentals of RF/Microwave PCBs
- The Printed Circuit Designer’s Guide to... Flex and Rigid-Flex Fundamentals
- The Companion Guide to Flex and Rigid-Flex Fundamentals
- The Printed Circuit Designer’s Guide to… Thermal Management: A Fabricator's Perspective
- On the Line with...ASC Sunstone: Design for Manufacturing Podcast
Visit I-007eBooks.com to download these and other free titles.
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