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Würth Elektronik Expands Signal LED Product Range

11/21/2024 | Wurth Electronics
Würth Elektronik expands its proven LED product series WL-SMCW and WL-SMCC with white LEDs in 0603 and 0402 packages.

Marcy’s Musings: Destination Metallization

10/17/2024 | Marcy LaRont -- Column: Marcy's Musings
To reach your intended destination, you must have some form of pathway or route upon which to travel. It is much the same with the metallized traces and features on a printed circuit board. They are how electrical signals and power are carried from one point to another in an electronic device. Copper is the most prevalent metal conductor, but other metals are also used to a lesser degree, including gold, silver, tin, and palladium.

It’s Only Common Sense: True Customer Engagement

09/23/2024 | Dan Beaulieu -- Column: It's Only Common Sense
What’s the secret to a long and successful customer relationship? It’s not just selling or service. The secret is true customer engagement.  True corporate-wide customer engagement transcends departments, functions, and individual interactions to become a holistic strategy embedded into the very fabric of an organization.

PCB Designers: ‘Level Up’ IC, Packaging Knowledge

09/16/2024 | Andy Shaughnessy, Design007 Magazine
Soo Lan Cheah is kind of a unicorn in the industry. She is an IPC instructor based in Malaysia, and she has years of experience designing integrated circuits and printed circuit boards. I knew I had to get her thoughts for this issue on silicon-to-systems. I asked Soo Lan to discuss her cross-discipline background and what silicon-to-systems means to her.

Dan’s Biz Bookshelf: ‘Extraordinary Influence: How Great Leaders Bring Out the Best in Others’

09/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
The most important thing leaders do is influence others. They help them excel and realize their potential. As author Tim Irwin says, leaders can “light fires of motivation.” I love that. Motivation is the key to performance. So, you might think that all a leader has to do is find different ways to motivate their people. But this is not necessarily so. In fact, according to Irwin, we have been doing it wrong in many ways.
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