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It’s Only Common Sense: Be the Solution, Not the Problem

03/10/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In life and business, you’re either contributing to the problem or the solution. Customers come to you because they have a challenge, a pain point, or a problem that needs solving. The businesses that customers rave about consistently prove themselves to be problem solvers. Adopting a problem-solving mindset isn’t just good for your customers; it’s the key to building loyalty, standing out in the marketplace, and growing your business.

Don’t Rush: Get ‘Acclimated’ With Each Level of SI

02/27/2025 | Andy Shaughnessy, I-Connect007
During DesignCon, I met with Al Neves, the founder of Wild River Technology, and a serious fly fisherman as well. As Al explains, some engineers are getting ahead of themselves by rushing to take on complex SI challenges before they’ve mastered their foundational knowledge. Like climbers on Mount Everest, these engineers need to spend more time getting “acclimated” at base camp before heading for the summit.

It's Only Common Sense: Maximizing the Five Stages of Your Trade Show Exhibit

02/26/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I have been advocating for trade shows for years. I know they’re not cheap. Booth space, travel, hotels, promotional materials, and time away from the office can add up quickly. But they are one of the most significant investments your company will make in marketing and sales. If done right, trade shows can be a gold mine of opportunity to gain leads, build relationships, and showcase your business to the world.

It’s Only Common Sense: Stop Trying to Be Perfect—Progress Over Perfection

02/17/2025 | Dan Beaulieu -- Column: It's Only Common Sense
It’s tempting to believe that success comes from getting everything just right and ensuring every detail is flawless before you make a move. But here’s the truth: Perfection is a myth, and it’s a dangerous one at that. In our pursuit of the perfect product, the perfect pitch, or the perfect plan, we often find ourselves paralyzed. We are unable to act. The reality is that progress—not perfection—is what drives success. Let’s talk about why.

It’s Only Common Sense: Why Honesty is Your Best Sales Strategy

02/10/2025 | Dan Beaulieu -- Column: It's Only Common Sense
One of the biggest myths in sales is that you need to bend the truth to win customers. Over the years, I’ve seen countless companies try to sell the impossible, promise what they can’t deliver, and gloss over their mistakes. These tactics may get you a quick win, but they won’t keep customers coming back. If you want to build a sustainable, thriving business, honesty is the only policy.
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