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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Siemens Brings Real-time Supply Chain Intelligence to Siemens Xcelerator and the Digital Twin
June 13, 2023 | SiemensEstimated reading time: 2 minutes
Siemens Digital Industries Software announced that it is integrating the Supplyframe™ Design-to-Source Intelligence platform with its Siemens Xcelerator portfolio of software and services to bring robust real-time supply chain intelligence to the world’s most comprehensive digital twin technology.
Starting with the incorporation of the Supplyframe Design-to-Source Intelligence platform with Siemens’ Xpedition™ software for electronic systems design, the fully integrated solution, available now, facilitates supply chain resilience by providing real-time visibility into global component availability, demand, cost, compliance and associated parametric data at the point of design.
Combining Siemens’ market leadership in printed circuit board (PCB) design and analysis technologies with Supplyframe’s deep market intelligence, the new solution can help customers reduce costs, increase agility, and make better, more highly informed component decisions at the point of design. By synchronizing data from the product lifecycle management (PLM) and electronics computer aided design (ECAD) domains, the solution engineering organizations streamline the selection, creation, and management of components during electronic systems design.
“This new solution is a game changer for our OEM customers, who have faced extraordinary challenges in recent years due to a complicated set of dynamic market forces,” said AJ Incorvaia, senior vice president of Electronic Board Systems at Siemens Digital Industries Software. “Global supply chains have become increasingly unpredictable due to unprecedented geopolitical developments, globally distributed organizations and suppliers, and ever-growing pressure to develop highly complex new products and bring them to market quickly. By leveraging the industry-leading capabilities of Supplyframe's Design-to-Source Intelligence platform together with Siemens' industry-leading Xpedition software for electronic systems design, we are equipping our customers with the tools and technologies to compete and thrive in the face of these challenges."
Acquired by Siemens in 2021, Supplyframe is the leading Design-to-Source platform for the global electronics value chain that helps leading electronics manufacturers and distributors accelerate new product introductions, reduce supply chain risk, and take advantage of market opportunities through intelligent software and industry-specific solutions. The Supplyframe Design-to-Source Intelligence platform includes global real-time availability and lead times for over 600M component parts, and captures billions of data signals about part supply, demand, risk and commercial intent.
Siemens‘ new, integrated offering delivers a range of compelling functionalities and use cases for engineering organizations developing next-generation PCB designs, including:
Push-button access to detailed component intelligence on over 600 million manufacturer part numbers, which can empower engineers to make more informed part decisions and tradeoffs when the cost of change is lowest.
Elimination of manual data entry and library maintenance tasks.
Detailed part comparison views, “what-if” part selection analysis, and digitally managed workflows.
Seamless, real-time part-level audits for streamlined risk assessments during design capture.
"To remain competitive in today's dynamic global business landscape, organizations must be able to quickly adapt their design and sourcing strategies to keep pace with the rapid evolution of the industry," said Steve Flagg, Founder and CEO, Supplyframe, a Siemens business. “The addition of this offering extends Siemens’ supply chain resilience leadership. The Siemens Xcelerator portfolio enables robust collaboration across engineering, NPI management, and sourcing teams, while providing built-in resilience and decision support for all stakeholders within the modern digital enterprise.”
Siemens’ Xpedition software is the industry’s most innovative solution for the design and development of PCBs and electronic systems. It delivers a comprehensive portfolio of best-in-class solutions for engineering, design, analysis, manufacturing, and data management. The Xpedition solution delivers a PCB design flow that spans from system design definition, electronics design, electro-mechanical co-design, analysis and verification, all the way to PCB manufacturing. Its unique, patented technologies can help reduce design cycles by 50 percent or more while significantly improving overall quality and resource management.
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Julia McCaffrey - NCAB GroupSuggested Items
Designing Without a Rulebook: When Engineering Becomes Innovation
05/05/2026 | Stephen V. Chavez, Siemens EDAWhat if the very rules that made you successful as a PCB designer are the ones now holding you back? This reminds me of walking the floor and attending sessions at both PCB West 2025 and APEX EXPO 2026, where one common theme stood out: More designs with traditional PCB “best practices” simply don’t apply. It’s not because they’re wrong, but because the problems we’re solving have fundamentally changed. In some cases, those best practices can actually limit performance. This is where PCB design moves beyond optimization and into something far more challenging: designing without a rulebook.
Custom LIDAR Optics Support Mission-Critical Performance
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SEMI Appoints Julie Rogers Executive Director of the ESD Alliance
05/01/2026 | SEMISEMI, the industry association serving the global semiconductor and electronics design and manufacturing supply chain, announced the appointment of Julie Rogers as Executive Director of the Electronic System Design Alliance (ESDA), a SEMI Technology Community.
IBM, Dallara to Advance AI and Quantum-Powered Design for High-Performance Vehicles
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