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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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AT&S Provides Sophisticated IC Substrates for High-performance AMD Data Center Processors and Accelerators
November 8, 2023 | AT&SEstimated reading time: 2 minutes
AT&S quickly established itself as a reliable substrate supplier for AMD and is currently preparing a significant expansion of capacity for AMD. “AMD’s quality requirements are very high, which makes us very proud to have achieved the ramp-up so fast. Currently, we are preparing facilities at our new plant in Kulim, Malaysia, to expand our AMD capacity,” says AT&S CEO Andreas Gerstenmayer. The demand for CPUs and GPUs for datacenters is expected to continue growing healthily in the next couple of years, which will help to strengthen the partnership between AMD and AT&S: “Fueled by new technologies like AI, VR and AR, demand for data storage, transmission and analysis is rising globally,” says Gerstenmayer.
To meet the accelerating demand for powerful and sustainable computing, AMD is pushing the boundaries of innovation in chip design as well as packaging to deliver faster and more energy efficient chips. “AT&S can provide a lot of know-how in this field. We are already working on new technologies for substrates that will allow our customers to integrate a high number of chips into very fast and efficient packaged systems that will help to analyze and transmit data in the cloud fast and reliably,” says AT&S Executive Vice President of Business Unit Micro Electronics, Ingolf Schröder.
“The last few years have demonstrated the critical role that semiconductors play in enabling our world and have shown us the importance of having a strong and geographically diverse supply chain,” says Keivan Keshvari, AMD Senior Vice President of Global Operations. “At AMD, we collaborate closely with all of our suppliers to enhance business continuity plans. We are pleased to have found an innovative and reliable additional source for high-end substrates in AT&S and look forward to leveraging the new site to deliver high-performance and adaptive computing products that drive continued growth in the data center and AI markets.”
Future Market “Advanced Packaging”
AT&S is one of the leaders for embedding microchips and components that regulate the associated power and information flows into monolithic systems that make sure that the pathways stay as short as possible, so information can travel at maximum speed without any significant losses. The big substrates that are necessary to build such integrated systems are optimized for reliability and efficiency by using AT&S’s sophisticated simulation technology. “We are among the technology leaders in the substrate market and have an additional advantage because we can offer manufacturing capacity not only in China but also in Malaysia and Austria,” says AT&S CEO Gerstenmayer.
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Julia McCaffrey - NCAB GroupSuggested Items
Gapwaves, AT&S Make Cars More Perceptive
05/13/2026 | AT&SSwedish waveguide company Gapwaves and Austrian microelectronics manufacturer AT&S have entered into a cooperation to industrialize high‑precision waveguide antenna layers for automotive radar applications.
It’s Only Common Sense: Complexity Is the Enemy of Profit
05/11/2026 | Dan Beaulieu -- Column: It's Only Common SenseComplexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.
Next Generation Microelectronics: AT&S Honors Top Apprentices
05/04/2026 | AT&SThe Austrian high-tech company AT&S is a global player in the world of microelectronics. Driven in particular by the boom in applications related to artificial intelligence (AI), IC substrates and high-tech printed circuit boards from AT&S are currently in strong demand.
May SMT007 Magazine: Putting North America in Focus
05/04/2026 | I-Connect007 Editorial TeamA North America spotlight exploring tariffs, reshoring, AI demand, and supply chain challenges. Plus, insights on cybersecurity, workforce development, and the evolving role of U.S. electronics manufacturing. Read this issue of SMT007 Magazine now and see where the region is headed.
ASC’s John Johnson Bullish on the U.S. and High-tech PCBs
04/28/2026 | Marcy LaRont, I-Connect007It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.