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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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PCB Carolina 2023 Breaks Attendance, Exhibitor Records
November 9, 2023 | Andy Shaughnessy, PCB Design007Estimated reading time: 2 minutes
Call it a good problem to have. PCB Carolina 2023 was so big that that exhibitors were literally spilling out of the show floor at NC State’s MacKimmon Center for Continuing and Lifelong Education.
This year, PCB Carolina drew 1,200 attendees and so many exhibitors that some “overflow” booths had to be set up in a classroom near the show floor, as well as in the registration area. There was no down time on the show floor, even when classes were in session, and whenever classes would end, there was a flood of people onto the show floor. Many of the classes focused on AI, with Cadence’s Taylor Hogan presenting the keynote on AI’s role in PCB design.
Showrunners Randy Faucette, Tony Cosentino, and Lance Oliver of Better Boards Inc. had their hands full yesterday. It was a real family affair, with Randy’s wife Angelisa manning a barista station in the “overflow” exhibitor room.
Where did all these attendees come from? The line for lunch and dinner looked what you’d see at DesignCon. But it was all well-managed, even with this increase in attendance.. Randy has this formula down.
One thing I noticed this year was a big jump in the number of students at the show. The kids I spoke to were really working the show, looking for internship opportunities and networking. Some of the freshmen EE students already know quite a bit about PCBs through the Makerspace at the Department of Electrical and Computer Engineering, which includes testing and soldering stations, a pick-and-place machine, and 3D printers.
Is the “maker” movement helping to “make” PCBs cool again? Maybe. I was struck by what one EE student in Class of ’27 said: “I need to know all about PCBs to do all of these other things I want to do.” I told him there would be plenty of job opportunities for him. It’s great to see so many young people interested in this industry, soaking up everything that we graybeards had to say. I think I was called “sir” 25 times yesterday; we are in the South, after all.
I don’t know how Randy and the gang are going to handle next year’s event. They don’t want to move to a bigger venue because NC State has been so helpful every step of the way. Can they hold it outside under a giant tent? As I said, it’s a good problem to have.
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Hall of Fame Spotlight Series: Highlighting Karen McConnell
05/07/2026 | Dan Feinberg, I-Connect007In 2021, Karen McConnell was awarded the Raymond E. Pritchard Hall of Fame award in recognition of her contributions to the Association and the electronics industry. As a senior staff member and CAD/CAM engineer at Northrop Grumman Enterprise Services, her primary responsibility was to develop a common, shared EDM (Electronic Document Management) library to support the electrical and PCB design tool initiatives across Northrop Grumman Mission Systems.
A Necessary Shift From Gerber to IPC-2581
05/07/2026 | Tracy Riggan, Global Electronics AssociationIPC-2581 is an open, vendor-neutral data exchange standard developed by the Global Electronics Association to streamline the exchange of PCB design information across fabrication, assembly, and test. It replaces multiple legacy formats—including industry standards, Gerber, and ODB++—with a single, comprehensive, XML-based dataset that captures all manufacturing details.
When Quality Is Personal: The Human Stakes Behind Electronics Reliability
05/06/2026 | Kelly DackIn electronics manufacturing, quality is often discussed in terms of specifications, standards, and process controls, but as industry veteran Doug Pauls reminds us, the stakes are far more human. In this conversation, Doug, a recipient of the Global Electronics Association’s Hall of Fame Award, draws on more than four decades of experience to illuminate the real-world consequences of reliability, where even a single defect can carry profound implications. He brings into sharp focus why quality isn’t just a metric, but a responsibility shared by everyone on the manufacturing floor.
PCBAA, AAM Take on the Fight to Rebuild U.S. Manufacturing in New Documentary
05/05/2026 | Marcy LaRont, I-Connect007Throughout most of the 20th century, manufacturing was central to the American Dream of providing stable jobs and pathways to upward mobility. Today, more than 80% of global electronics manufacturing capacity resides in China and greater Asia, raising serious concerns about supply chain resilience and national security.
Vern Solberg: A Designer's Focus on High Density
04/30/2026 | Marcy LaRont, I-Connect007 MagazineVern Solberg is a distinguished member of the Global Electronics Association Raymond E. Pritchard Hall of Fame and has served as chair or vice chair of many committees, developing technical standards and implementation guidelines, including the IPC-7090 series, which focuses on design for manufacturing and reliability for electronic assemblies. He’s a long-time contributor to Design007 Magazine, and he conducted a half-day tutorial at APEX EXPO 2026, where he addressed 2D, 2.5D, and 3D packaging and ultra-high density hybrid bond interconnect. I caught up with Vern at the show and asked about his pivot from addressing more standard design challenges to his focus on high-density circuits.