Standard of Excellence: The Real Meaning of ‘Standard’—Why Consistency Builds Trust
SMT Perspectives & Prospects: 12 Predictions for Using AI in 2026
Punching Out: Can I Sell My Business Using AI?
Walmart Acquires Vizio, Set to Overtake Samsung as the Largest TV Brand in the US
February 22, 2024 | TrendForceEstimated reading time: 2 minutes
US retail giant Walmart announced on February 20, that it has acquired smart TV brand Vizio for US$2.3 billion, aiming to accelerate the growth of its advertising business: Walmart Connect. Since its launch in 2021, Walmart Connect has seen double-digit annual growth in both its online and offline retail media advertising ventures. Vizio has been expanding its device ecosystem and its SmartCast TV OS, boasting over 18 million active users, according to TrendForce.
The platform’s net revenue reached approximately $156 million, with SmartCast’s ARPU sitting at $31.55—a 14% YoY increase. This growth has contributed to a 27% annual increase in advertising revenue, serving as a primary driver for the acquisition. TrendForce highlights that Walmart’s proprietary TV brand, ONN, currently operates on the Roku TV platform. A complete shift to SmartCast could forgo the need for additional platform licensing fees, potentially leading to higher advertising revenue gains.
ONN: On the rise to become America’s second-largest TV brand amid economic inflation
High inflation in the US last year tightened consumer budgets, turning budget-friendly, high-value products into market darlings. Walmart responded by launching an array of affordable models, including a 32-inch TV at $98, a 50-inch at $198, and a 65-inch for $398. These models became best-sellers, propelling ONN’s US market share to 13.7%—a growth of 3.7 percentage points.
This surge has helped ONN surpass TCL, Vizio, LG, and Hisense to secure its position as the second-largest TV brand in the US. Although Vizio’s market share dropped to 10.4% last year, Walmart’s acquisition is expected to propel it past Samsung, making it the largest TV brand in the US. This year, the collaboration between ONN and Vizio could break into the top five in global TV shipments.
Acquisition winners: Panel maker-Innoux and ODM-AMTC
The merger benefits a network of contract manufacturers and panel makers; nearly 80% of Vizio’s production is split among Innolux, BOEVT, and AMTC, while around 60% of ONN’s production is handled by AMTC, followed by Changhong and KTC. Post-acquisition, AMTC is expected to secure nearly 40% of the orders—becoming the largest ODM—with Innolux, BOEVT, and AMTC following at 15%, 14%, and 10%, respectively.
ONN offers its TVs at retail prices that are, on average, 20–25% lower than Vizio’s. This pricing strategy poses a challenge for Innolux, Vizio’s main ODM, which is grappling with low-profit margins for ODMs, minimal scope for reducing panel prices, and overcapacity. Nonetheless, Innolux could see a boost in panel shipments, especially for ONN’s popular 32-inch and 50-inch models. Additionally, if the US imposes higher tariffs on TVs imported from China, Innolux’s manufacturing facilities in Taiwan could gain a competitive advantage.
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
TFE Marks 25 Years Supporting PCB and Industrial Manufacturing
01/30/2026 | TFET. Friedl Enterprises (TFE) marks its 25th year supporting the PCB electronics and industrial manufacturing sectors with technical solutions, materials, and equipment across North America.
Designing for Reliability: Why Understanding Materials, Cleanliness, and Lifecycle Matters More Than Ever
01/28/2026 | Marcy LaRont, I-Connect007Before a product enters manufacturing—long before the first panel hits the assembly line—its reliability is determined by a series of fundamental design decisions. At productronica, Tiberiu (Tibi) Baranyi of Flex presented a comprehensive presentation on design for reliability, providing real-world case examples that illustrated the unfortunate outcomes of decisions that caused failures, and which should have been made differently.
Is Washington Ready to Get Serious About PCBs?
01/27/2026 | Marcy LaRont, I-Connect007David Schild, executive director of the Printed Circuit Board Association of America (PCBAA), leads an organization focused on the domestic manufacture of PCBs and substrates to support America’s critical microelectronics supply. In part one of this interview, he reflects on how a “perfect storm” during the COVID-19 pandemic actually ignited the conversation that has allowed PCBAA to flourish: Years of advocacy, the shock of COVID-era supply chain disruptions, and the long road to the CHIPS Act have helped to reshape the federal mindset on industrial policy.
Standard of Excellence: The Real Meaning of ‘Standard’—Why Consistency Builds Trust
01/28/2026 | Anaya Vardya -- Column: Standard of ExcellenceEveryone likes to talk about quality in manufacturing. We see it in mission statements, on posters, and websites, but true quality, what I call a standard of excellence, isn’t a slogan; it’s a discipline. It’s what happens when no one is watching. It’s not about what we can do once in a while; it’s about what we do every time. “Standard” is about predictability. A customer should know exactly what they’re getting—every lot, layer, and delivery. That reliability comes from systems, habits, and people who refuse to compromise.
Mitsubishi Heavy Industries, Mitsubishi Electric Invest in Space Venture Japan LEO Shachu
01/26/2026 | JCN NewswireJapan LEO Shachu, Inc, which was established by Mitsui & Co., Ltd., has implemented a third-party allocation of new shares, and Mitsubishi Heavy Industries, Ltd. and Mitsubishi Electric Corporation have conducted their subscription and investment procedures.