-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueSupply Chain Strategies
A successful brand is built on strong customer relationships—anchored by a well-orchestrated supply chain at its core. This month, we look at how managing your supply chain directly influences customer perception.
What's Your Sweet Spot?
Are you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche. What are their insights?
Moving Forward With Confidence
In this issue, we focus on sales and quoting, workforce training, new IPC leadership in the U.S. and Canada, the effects of tariffs, CFX standards, and much more—all designed to provide perspective as you move through the cloud bank of today's shifting economic market.
- Articles
- Columns
- Links
- Media kit
||| MENU - smt007 Magazine
GEN3 Hosts Distributor Training Week for Microsolder, Strengthening Global Partnerships and Expertise
June 13, 2024 | Gen3Estimated reading time: 2 minutes
GEN3, a global leader in SIR, CAF, solderability, ionic contamination, and process optimization equipment, continues to drive innovation with its comprehensive suite of advanced inspection and testing solutions. Celebrating over 50 years at the forefront of designing, engineering, manufacturing and distributing state-of-the-art products that shield circuits from failure in the field, GEN3 recently hosted a comprehensive training week for the distribution teams of Microsolder, one of its premier distribution partners. The event took place at GEN3's headquarters in Farnborough, England.
We recently attended a course organised by GEN3, which proved to be very useful for us,” stated Zoltán Jakab, Senior sales Manager & Master IPC Trainer at Microsolder. “During the training, we learned a lot about the product range (MUST3; CM; AutoSir2+; AutoCAF2+), which will help us to be more efficient in sales and service. In addition to the practical training, we also received detailed theoretical knowledge, which has provided us with the basis for improving our skills.”
With a dedicated team of industry experts committed to setting standards for circuit testing, measurement and compliance, GEN3 collaborates with key associations to educate and mentor customers on achieving precision and success. Their reputation for excellence has grown to a global scale, offering unmatched product protection and minimizing risk in high-reliability applications where there is no room for error.
“We feel that we have built a future-proof relationship with them that will continue to bring many benefits to both parties,” said Bence Fekete, Sales & Technical Support, Microsolder. “The expertise and professionalism of GEN3 was impressive and we are confident that we can work well together in the future.”
The week-long training provided an immersive learning experience for the distributors, covering the latest advancements in soldering technology, product features, applications, and best practices. Microsolder’s Bence Fekete – Sales & Technical Support, and Zoltán Jakab – Senior Sales Manager & Master IPC Trainer, received hands-on training from GEN3's team of experts and product specialists, gaining valuable insights into the company's product portfolio.
"We are committed to empowering our distribution partners with the knowledge and expertise they need to effectively represent our products and deliver exceptional value to their customers," said Andy Naisbitt, CEO of GEN3. "The training was an invaluable opportunity for GEN3 to collaborate with Microsolder, deepening their knowledge of our cutting-edge products and keeping them ahead of the curve in this rapidly evolving industry."
The Distributor Training Week offered a comprehensive program, including:
Attendees participated in hands-on sessions and demonstrations, including the unveiling of the Next Generation CM Contaminometer. These sessions provided detailed sales training, technical specifications, and performance capabilities of GEN3’s product portfolio, including:
- MUST3
- AutoCAF
- AutoSIR
- CM Contaminometer
GEN3 is dedicated to fostering strong partnerships with its distribution network and providing ongoing training and support to ensure their success. By investing in the education and development of its distribution partners, the company aims to deliver superior test solutions and exceptional customer experiences worldwide.
For more information about Gen3 and its innovative testing solutions, visit www.gen3systems.com.
Other educational content from Gen3:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Meet with The Test Connection Inc. (TTCI) at SMTA Guadalajara 2025
08/18/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a trusted provider of electronic test and manufacturing solutions for more than 45 years, is pleased to announce its participation at the upcoming SMTA Guadalajara Expo & Tech Forum, taking place September 17–18, 2025, at Expo Guadalajara, Salón Jalisco Hall D & E.
Creating Connections in Mexico
07/30/2025 | Michelle Te, Community MagazineA concerted effort by the Global Electronics Association—Mexico team over the past year has created inroads for the Global Electronics Association (formerly IPC) with leading electronics companies, government offices, and academic institutions in Mexico. “Our goal is to bring more awareness to what the Global Electronics Association is and what it offers,” says Lorena Villanueva, senior director. “We also aim to increase our membership. Of 3,200 members of the Global Electronics Association, only 180 are in Mexico.”
Confronting the Challenges of an Aging Workforce
07/15/2025 | Becky Calwell and Myriam Sullivan, Jobs for the FutureElectronics manufacturers have faced persistent workforce challenges as they struggle to find skilled workers to meet rising production demands, while rapid advancements in technology raise the bar for technical expertise. These ongoing issues highlight the need for innovative workforce strategies to address talent shortages and adapt to the industry’s evolving demands.
TTCI Joins Printed Circuit Engineering Association to Strengthen Design-to-Test Collaboration and Workforce Development
07/09/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a leading provider of electronic test and manufacturing solutions, is proud to announce its membership in the Printed Circuit Engineering Association (PCEA), further expanding the company’s efforts to support cross-functional collaboration, industry standards, and technical education in the printed circuit design and manufacturing community.
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
06/24/2025 | Mike Konrad -- Column: The Knowledge BaseAs the electronics manufacturing industry races to meet rising global demand and technological complexity, the need for a highly skilled, future-ready workforce has never been greater. At the forefront of addressing this challenge is The Electronics Manufacturing & Assembly Collaborative (EMAC)—a national initiative dedicated to strengthening the talent pipeline through strategic collaboration with SMTA, education, and government stakeholders.