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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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CELUS Goes Global with Simplified Electronics Design Process
August 29, 2024 | BUSINESS WIREEstimated reading time: 2 minutes
CELUS, announced the worldwide availability of its revolutionary AI assisted hardware design platform that empowers engineers with the ability to find the right components for their projects through smart algorithms and the use of machine learning and AI.
The CELUS Design Platform simplifies and accelerates the electronics design process by transforming technical requirements into schematic prototypes in less than an hour, radically accelerating the electronics design process. Developers and engineers can bring innovative electronics projects from concept to reality with unprecedented efficiency and precision while freeing component suppliers to focus on innovation and customer engagement.
Component suppliers that have their products featured on the CELUS Design Platform are now able to more easily connect with engineers and designers for faster market integration and broader reach. This connection is crucial for component suppliers in reaching the 80% of customers who may not be accessible through traditional channels. CELUS enhances the visibility of these components when they are identified as the preferred choice in various design projects.
With the complex nature of electronics manufacturing, there is a strong need for a more efficient design process that will provide a distinct advantage in a highly competitive market. The ability to find the right components for projects is both overwhelming and time consuming. To minimize the time it takes to identify these disparate pieces, the CELUS Design Platform streamlines the design process and provides real-time component recommendations that work.
Founded by a team of mechanical, electrical and aeronautical engineers and backed by an advisory board of top industry experts, CELUS is committed to transforming the $1.4 trillion component industry by revolutionizing the circuit board design market through its unique design automation process. Now, the company is expanding the reach of its field-proven, cloud-based CELUS Design Platform with the addition of U.S. headquarters based in Austin, Texas. CELUS also maintains offices in Germany and Portugal.
This global expansion is the latest step in helping organizations use engineering time more efficiently. With projects often comprised of anywhere from 200 to 1,000 individual components, CELUS’ engineering tool significantly simplifies the complexities of electronic design and accelerates time to market for new products. By balancing a project’s functional requirements with any electrical, environmental, mechanical or cost constraints, the CELUS Design Platform selects the ideal set of components while providing deliverables of architectural design, ECAD native schematics, bill of materials, footprints and project information summary.
“With more than 600 million components available to electronics designers, the task of identifying and selecting the ones right for any given project is at best a challenge,” said Tobias Pohl, co-founder and CEO of CELUS. “We developed the CELUS Design Platform to handle the heavy lifting and intricate details of product design to drive innovation and expand demand creation in a fraction of the time required of traditional approaches. We were told that such a system was impossible, but we did it and are now expanding its reach to end users and component suppliers around the world.”
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04/22/2026 | Nolan Johnson, I-Connect007Siemens announced it will be selling its Wilsonville, Oregon, property, which has served as the campus for Mentor Graphics, which was later acquired by German EDA-giant Siemens, as reported by The Oregonian on April 20. Siemens will maintain one building on the sprawling 53-acre campus, citing the move to hybrid and remote work over the past few years as a key factor in the decision.
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