-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueSignal Integrity
If you don’t have signal integrity problems now, you will eventually. This month, our expert contributors share a variety of SI techniques that can help designers avoid ground bounce, crosstalk, parasitic issues, and much more.
Proper Floor Planning
Floor planning decisions can make or break performance, manufacturability, and timelines. This month’s contributors weigh in with their best practices for proper floor planning and specific strategies to get it right.
Showing Some Constraint
A strong design constraint strategy carefully balances a wide range of electrical and manufacturing trade-offs. This month, we explore the key requirements, common challenges, and best practices behind building an effective constraint strategy.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
CELUS Goes Global with Simplified Electronics Design Process
August 29, 2024 | BUSINESS WIREEstimated reading time: 2 minutes
CELUS, announced the worldwide availability of its revolutionary AI assisted hardware design platform that empowers engineers with the ability to find the right components for their projects through smart algorithms and the use of machine learning and AI.
The CELUS Design Platform simplifies and accelerates the electronics design process by transforming technical requirements into schematic prototypes in less than an hour, radically accelerating the electronics design process. Developers and engineers can bring innovative electronics projects from concept to reality with unprecedented efficiency and precision while freeing component suppliers to focus on innovation and customer engagement.
Component suppliers that have their products featured on the CELUS Design Platform are now able to more easily connect with engineers and designers for faster market integration and broader reach. This connection is crucial for component suppliers in reaching the 80% of customers who may not be accessible through traditional channels. CELUS enhances the visibility of these components when they are identified as the preferred choice in various design projects.
With the complex nature of electronics manufacturing, there is a strong need for a more efficient design process that will provide a distinct advantage in a highly competitive market. The ability to find the right components for projects is both overwhelming and time consuming. To minimize the time it takes to identify these disparate pieces, the CELUS Design Platform streamlines the design process and provides real-time component recommendations that work.
Founded by a team of mechanical, electrical and aeronautical engineers and backed by an advisory board of top industry experts, CELUS is committed to transforming the $1.4 trillion component industry by revolutionizing the circuit board design market through its unique design automation process. Now, the company is expanding the reach of its field-proven, cloud-based CELUS Design Platform with the addition of U.S. headquarters based in Austin, Texas. CELUS also maintains offices in Germany and Portugal.
This global expansion is the latest step in helping organizations use engineering time more efficiently. With projects often comprised of anywhere from 200 to 1,000 individual components, CELUS’ engineering tool significantly simplifies the complexities of electronic design and accelerates time to market for new products. By balancing a project’s functional requirements with any electrical, environmental, mechanical or cost constraints, the CELUS Design Platform selects the ideal set of components while providing deliverables of architectural design, ECAD native schematics, bill of materials, footprints and project information summary.
“With more than 600 million components available to electronics designers, the task of identifying and selecting the ones right for any given project is at best a challenge,” said Tobias Pohl, co-founder and CEO of CELUS. “We developed the CELUS Design Platform to handle the heavy lifting and intricate details of product design to drive innovation and expand demand creation in a fraction of the time required of traditional approaches. We were told that such a system was impossible, but we did it and are now expanding its reach to end users and component suppliers around the world.”
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Staying on Top of Signal Integrity Challenges
09/16/2025 | Andy Shaughnessy, Design007 MagazineOver the years, Kris Moyer has taught a variety of advanced PCB design classes, both online IPC courses and in-person classes at California State University-Sacramento, where he earned his degrees in electrical engineering. Much of his advanced curriculum focuses on signal integrity, so we asked Kris to discuss the trends he’s seeing in signal integrity today, the SI challenges facing PCB designers, and his go-to techniques for controlling or completely eliminating SI problems.
ASM Technologies Limited signs MoU with the Guidance, Government of Tamilnadu to Expand Design-Led Manufacturing capabilities for ESDM
09/15/2025 | ASM TechnologiesASM Technologies Limited, a pioneer in Design- Led Manufacturing in the semiconductor and automotive industries, announced signing of Memorandum of Understanding (MoU) with the Guidance, Government of Tamilnadu whereby it will invest Rs. 250 crores in the state to expand its ESDM related Design-Led Manufacturing and precision engineering capacity. ASM Technologies will acquire 5 acres of land from the Government of Tamilnadu to set up a state-of-the-art design facility in Tamil Nadu's growing technology manufacturing ecosystem, providing a strong strategic advantage and long-term benefits for ASM.
Variosystems Strengthens North American Presence with Southlake Relaunch 2025
09/15/2025 | VariosystemsVariosystems celebrated the relaunch of its U.S. facility in Southlake, Texas. After months of redesign and reorganization, the opening marked more than just the return to a modernized production site—it was a moment to reconnect with our teams, partners, and the local community.
Deca, Silicon Storage Technology Announce Strategic Collaboration to Enable NVM Chiplet Solutions
09/11/2025 | Microchip Technology Inc.As traditional monolithic chip designs grow in complexity and increase in cost, the interest and adoption of chiplet technology in the semiconductor industry also increases.
I-Connect007 Launches New Podcast Series on Ultra High Density Interconnect (UHDI)
09/10/2025 | I-Connect007I-Connect007 is excited to announce the debut of its latest podcast series, which shines a spotlight on one of the most important emerging innovations in electronics manufacturing: Ultra-High-Density Interconnect (UHDI). The series kicks off with Episode One, “Ultra HDI: What does it mean to people? Why would they want it?” Host Nolan Johnson is joined by guest expert John Johnson, Director of Quality and Advanced Technology at American Standard Circuits (ASC).