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Most designers favor manual routing, but today's interactive autorouters may be changing designers' minds by allowing users more direct control. In this issue, our expert contributors discuss a variety of manual and autorouting strategies.
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CELUS Goes Global with Simplified Electronics Design Process
August 29, 2024 | BUSINESS WIREEstimated reading time: 2 minutes
CELUS, announced the worldwide availability of its revolutionary AI assisted hardware design platform that empowers engineers with the ability to find the right components for their projects through smart algorithms and the use of machine learning and AI.
The CELUS Design Platform simplifies and accelerates the electronics design process by transforming technical requirements into schematic prototypes in less than an hour, radically accelerating the electronics design process. Developers and engineers can bring innovative electronics projects from concept to reality with unprecedented efficiency and precision while freeing component suppliers to focus on innovation and customer engagement.
Component suppliers that have their products featured on the CELUS Design Platform are now able to more easily connect with engineers and designers for faster market integration and broader reach. This connection is crucial for component suppliers in reaching the 80% of customers who may not be accessible through traditional channels. CELUS enhances the visibility of these components when they are identified as the preferred choice in various design projects.
With the complex nature of electronics manufacturing, there is a strong need for a more efficient design process that will provide a distinct advantage in a highly competitive market. The ability to find the right components for projects is both overwhelming and time consuming. To minimize the time it takes to identify these disparate pieces, the CELUS Design Platform streamlines the design process and provides real-time component recommendations that work.
Founded by a team of mechanical, electrical and aeronautical engineers and backed by an advisory board of top industry experts, CELUS is committed to transforming the $1.4 trillion component industry by revolutionizing the circuit board design market through its unique design automation process. Now, the company is expanding the reach of its field-proven, cloud-based CELUS Design Platform with the addition of U.S. headquarters based in Austin, Texas. CELUS also maintains offices in Germany and Portugal.
This global expansion is the latest step in helping organizations use engineering time more efficiently. With projects often comprised of anywhere from 200 to 1,000 individual components, CELUS’ engineering tool significantly simplifies the complexities of electronic design and accelerates time to market for new products. By balancing a project’s functional requirements with any electrical, environmental, mechanical or cost constraints, the CELUS Design Platform selects the ideal set of components while providing deliverables of architectural design, ECAD native schematics, bill of materials, footprints and project information summary.
“With more than 600 million components available to electronics designers, the task of identifying and selecting the ones right for any given project is at best a challenge,” said Tobias Pohl, co-founder and CEO of CELUS. “We developed the CELUS Design Platform to handle the heavy lifting and intricate details of product design to drive innovation and expand demand creation in a fraction of the time required of traditional approaches. We were told that such a system was impossible, but we did it and are now expanding its reach to end users and component suppliers around the world.”
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DownStream Acquisition Fits Siemens’ ‘Left-Shift’ Model
06/26/2025 | Andy Shaughnessy, I-Connect007I recently spoke to DownStream Technologies founder Joe Clark about the company’s acquisition by Siemens. We were later joined by A.J. Incorvaia, Siemens’ senior VP of electronic board systems. Joe discussed how he, Rick Almeida, and Ken Tepper launched the company in the months after 9/11 and how the acquisition came about. A.J. provides some background on the acquisition and explains why the companies’ tools are complementary.
Elementary Mr. Watson: Retro Routers vs. Modern Boards—The Silent Struggle on Your Screen
06/26/2025 | John Watson -- Column: Elementary, Mr. WatsonThere's a story about a young woman preparing a holiday ham. Before putting it in the pan, she cuts off the ends. When asked why, she shrugs and says, "That's how my mom always did it." She asks her mother, who gives the same answer. Eventually, the question reaches Grandma, who laughs and says, "Oh, I only cut the ends off because my pan was too small." This story is a powerful analogy for how many PCB designers approach routing today.
Siemens Turbocharges Semiconductor and PCB Design Portfolio with Generative and Agentic AI
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Cadence AI Autorouter May Transform the Landscape
06/19/2025 | Andy Shaughnessy, Design007 MagazinePatrick Davis, product management director with Cadence Design Systems, discusses advancements in autorouting technology, including AI. He emphasizes a holistic approach that enhances placement and power distribution before routing. He points out that younger engineers seem more likely to embrace autorouting, while the veteran designers are still wary of giving up too much control. Will AI help autorouters finally gain industry-wide acceptance?
Beyond Design: The Metamorphosis of the PCB Router
06/18/2025 | Barry Olney -- Column: Beyond DesignThe traditional PCB design process is often time-consuming and labor-intensive. Routing a complex PCB layout can consume up to 30% of a designer’s time, and addressing this issue is not straightforward. We have all encountered this scenario: You spend hours setting the constraints and finally hit the Go button, only to be surprised by the lack of visual appeal and the obvious flaws in the result.