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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
February 14, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 2 minutes
![](https://iconnect007.com/application/files/9816/9086/9878/Top5_picks.jpg)
Show season is upon us. Recently, Marcy LaRont and I attended DesignCon’s 30th anniversary show, and the expo floor was packed for almost the entire time. Show managers went all out, hosting a welcome party that included a rocking DJ. Much of the event revolved around AI and how to implement it. Is your company utilizing AI now?
Some of the engineers I met with have attended every DesignCon over the past 30 years, which is a great testimonial to the show’s longevity. Coming soon, we are headed to IPC APEX EXPO (the 25th anniversary of that event) and PCB East. You can look here for the industry’s best show coverage.
I’m featuring an abundance of articles from the past week, covering everything from DesignCon presentations to the benefits of volunteering for an IPC committee. If you’ve ever thought about joining a relevant committee, IPC is always looking for “new blood.”
See you again in a few weeks!
Here’s Looking at You, Kid
Published February 13
We’re in the middle of a PCB designer shortage, and it’s likely to get worse before it gets better. We need thousands of young PCB designers and design engineers. Where are we going to find them, and how are we going to train them when we do find them? We asked design instructors Kris Moyer and John Watson to weigh in, and, as usual, they had plenty of great ideas.
Facing the Future: The Evolution of the North American PCB Industry
Published February 12
Prashant Patel, the founder of Alpha Circuit, is one of our newest columnists. He brings us a great overview of the evolution of the North American PCB industry. As he points out, despite the shrinking number of board shops here, this region has quite a few positive things going for it, with resilience and reinvention topping the list.
Happy Holden: How I Became an Engineer
Published February 11
Somehow, I always thought that Happy Holden came from a family of scientists. But as Happy explains in this interview with Marcy LaRont, his father was a dairy farmer, and his mother was a chemist on the Manhattan Project. He’s always an interesting interview. Check it out.
Managing Energy Flow with Proper Stackup Design
Published February 13
Managing a PCB’s energy flow can be a delicate dance, and the stackup can play a big role here. In this interview, Dan Beeker recaps his DesignCon presentation, explaining how thoughtful stackup design can help designers conduct energy where they want it to go, and away from where they don’t want it.
The Secret Value of Committee Work
Published February 12
If you’ve always wondered what happens in IPC committees, you won’t want to miss this interview with Teresa Rowe, the head of standards and practices at IPC. Teresa explains the “secret value” of volunteering to work on these committees; as she says, “standards committee work is not for everyone,” but it might be just what you’re looking for.
Suggested Items
Sunny Kwok Joins Ventec as Technical Sales Representative for UK and EMEA
02/14/2025 | VentecVentec is pleased to announce the appointment of Sunny Kwok as Technical Sales Representative for UK and EMEA regions. Sunny will further enhance service support levels for Ventec full range of materials including non-reinforced resin coated copper and film products (thermal/Pro-bond), high speed/low loss (tec-speed) and Ventec’s full range of halogen free materials for high reliability applications.
PCB Designers of the Future—and Their Software Tools
02/14/2025 | Andy Shaughnessy, Design007 MagazineThe PCB designers of tomorrow have their work cut out for them. They’ll be dealing with the continuing drive for “faster, smaller, cheaper,” while electronics become more complex. But EDA companies have improved their software tools’ capabilities over the past few years, incorporating functionalities such as AI and increasing productivity. I asked David Wiens, product marketing manager at Siemens, to share his thoughts on the continuing evolution of PCB design and PCB designers, and how EDA software companies can help designers meet the technological requirements of tomorrow.
Würth Elektronik Presents Social Plan for PCB Production in Schopfheim
02/14/2025 | Würth ElektronikIn October 2024, Würth Elektronik Circuit Board Technology announced the planned closure of PCB production at the Schopfheim site. The management and works council have now reached an agreement on a reconciliation of interests and a social plan, which was presented to the affected employees at a works meeting on Thursday, February 6, 2025.
Nordson Electronics Solutions Introduces ASYMTEK Select Coat SL-1040 Ultrasonic Cleaning Station for Maintaining Conformal Coating Equipment
02/13/2025 | Nordson Electronics SolutionsNordson Electronics Solutions, a global leader in reliable electronics manufacturing technologies, announces their latest technology innovation for conformal coating systems, the ASYMTEK Select Coat® SL-1040 Ultrasonic Cleaning Station (patent pending) to keep nozzles and needles clean, and prevent clogging during production
Here’s Looking at You, Kid
02/13/2025 | IPC Community Editorial TeamOur industry is facing a two-fold challenge: finding the next generation of PCB designers and training these young technologists. Most high school career counselors don't know anything about this career, and electrical engineering grads leave college with little or no PCB design knowledge. Where do we start? We asked two PCB design instructors, IPC’s Kris Moyer and Palomar College’s John Watson, to weigh in on the best methods for finding and training the designers of tomorrow.