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ODK Media, LG Electronics Sign MOU to Deliver Premium Entertainment Experience on LG Hospitality TVs
February 19, 2025 | PRNewswireEstimated reading time: 2 minutes
ODK Media has signed a Memorandum of Understanding (MOU) with LG Electronics to enhance premium entertainment experiences on LG Hospitality TVs. This collaboration marks the beginning of a strategic partnership between ODK Media, a leading Asian entertainment powerhouse specializing in premium Asian content distribution in North America, and LG Electronics, the market leader in specialized TVs and media devices for the hospitality sector, including hotels, hospitals, and various institutions.
The partnership aims to bring top Asian content for free to millions of hotel units in top-tier global hotel chains.
As an initial step, the companies plan to integrate Amasian TV, a free ad-supported streaming television (FAST) service offering top-tier Asian content, into LG's Hotel TVs, which are supplied to global top-tier hotel chains. This initiative will provide hotel guests with an enhanced in-room entertainment experience, granting free access to a diverse selection of high-quality Asian programming.
This partnership is driven by the increasing demand for Asian content in North America, the rapid growth of the AAPI (Asian American and Pacific Islander) demographic in the region—and the substantial presence of Asian travelers in top-tier global hotel chains. Both companies are committed to leveraging their respective strengths to maximize synergy and explore further areas of collaboration.
John Won, Division Leader of ID Overseas Sales & Marketing Division at LG Electronics, highlighted the collaboration's importance: "As the market leader in the North American Hospitality TV sector, LG has consistently delivered cutting-edge TVs and media devices to top global hotel chains. Partnering with ODK Media enables us to enhance in-room entertainment and elevate guest satisfaction."
Amasian TV, ODK Media's flagship FAST service, is dedicated to bringing premium Asian entertainment to a wide audience. In collaboration with LG Electronics, ODK Media aims to expand its reach and enhance consumer engagement within the hospitality sector. Both companies aim to strengthen their partnership and explore additional opportunities to elevate the in-room entertainment landscape.
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