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Strengthening U.S.-Japan Industry Ties
August 11, 2025 | Yusaku Kono, Global Electronics Association—East Asia Japan RepresentativeEstimated reading time: 1 minute

The Global Electronics Association-East Asia (formerly known as IPC East Asia) hosted a high-level Executive Roundtable in Tokyo on March 5, bringing together more than 50 senior executives, policymakers, and experts from Japan’s electronics and manufacturing sectors.
Held just weeks after President Trump’s re-election and during a period of evolving policy direction in both countries, the event served as a timely and strategic forum for dialogue on the future of U.S.-Japan industrial cooperation.
Former LDP Secretary General Akira Amari joined the Global Electronics Association’s leadership in opening the event, which featured focused discussions on semiconductor design, defense technology collaboration, supply chain resilience, and tax policy trends. Participants praised the roundtable for facilitating candid, forward-looking exchanges across the public and private sectors.
Since the roundtable, the East Asia team has engaged with Japanese officials, including key counterparts within the Ministry of Economy, Trade, and Industry (METI) responsible for U.S. policy coordination. These follow-up conversations have reaffirmed the shared understanding that the electronics sector plays a central role in maintaining long-term economic security and global competitiveness for both countries.
While the March 5 discussion did not directly address U.S. auto tariffs, broader concerns about trade policy volatility and investment restrictions were part of the dialogue. (Note: On May 3, 2025, the U.S. government officially implemented tariffs on automobiles and select auto parts imported from Japan.)
Continue reading this article in the Summer 2025 issue of Community Magazine, a Global Electronics Association publication.
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The Marketing Minute: Staying Positive When the Market Isn’t
08/20/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.