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Testimonial

"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "

Sweeney Ng - CEE PCB

Suggested Items

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

02/13/2026 | Michelle Te, I-Connect007
This week, I’ve taken some extra time to better learn some video and photo editing software programs we use at I-Connect007. You’ll want to check out my LinkedIn video to see how I brought my avatar to life for this week’s must-reads! The items I’m highlighting this week are also about learning something new, from Pete Starkey’s thorough three-day review of the EIPC Winter Conference in Aix-en-Provence, France, to what’s on the horizon for advanced electronics packaging. I also share details about the new Design Village at APEX EXPO 2026, preview a new column from Remtec’s Chandra Gupta, and discuss why marketing isn’t a one-and-done deal.

EIPC Winter Conference 2026 Review: The Keynote Sessions

02/11/2026 | Pete Starkey, I-Connect007
Aix-en-Provence (pronounced “ex-ahn-pro-vonse”), a historic city and commune in the south of France, about 20 miles north of Marseille, was the pleasant venue for EIPC’s Winter Conference in early February. Industry delegates from 11 European countries, as well as from the U.S. and China, gathered at the Renaissance Hotel for a two-day programme, “Driving the Future: Innovation, Energy, and Sustainability in PCB Technology.” An added attraction was a privileged visit to the ITER fusion power project at the Cadarache research and development centre.

Survey Says: Avnet's Insights Into How Engineers Are Adopting AI

02/09/2026 | Nolan Johnson, I-Connect007
Avnet regularly surveys engineers to learn what they’re thinking. That sort of information is quite important to Alex Iuorio, vice president of supplier development at Avnet. In this interview, Alex talks about what he’s learned from the most recent survey and its implications to the supply market in 2026 and beyond. No surprise, AI plays a remarkably large role in all the current trends.

The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing

02/11/2026 | Brittany Martin -- Column: The Marketing Minute
One ad. One social post. One podcast episode. One interview. For some companies, marketing means picking one of these, doing it once, and calling it done. The problem is that this approach no longer reflects how audiences actually consume information, especially in technical industries. Attention spans are short, feeds move fast, and newsletters stack up. It’s a universal truth in advertising and marketing that seeing something once is rarely enough to register, let alone remember. Yet marketing efforts are still often treated as if one appearance should do the job.

It’s Only Common Sense: Control Your Market With Your Actions

02/09/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Most companies don’t want to admit that their low sales mean their stories got stale. They’ll blame the economy, their competitors, the election cycle, or “industry headwinds,” when what really happened is much simpler: They stopped saying anything worth hearing. Customers stopped noticing because most companies sound exactly the same. You could have the most advanced product in your category, but if you describe it like everyone else, you’ve already lost. Nobody buys “high quality,” “fast turnaround,” or “excellent service” anymore. Those slogans are expected table stakes, not selling points.
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