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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Kelly Atay: Work-Life Balance for a Marketing Professional
January 1, 2026 | I-Connect007 Editorial TeamEstimated reading time: 1 minute
Kelly Atay has one piece of advice: Don’t wait until you’re burnt out. Balance requires intentional choices and consistent practice.
As the sales and marketing manager at ASC Sunstone Circuits, Kelly often feels herself being pulled in many directions. This interview examines her ongoing efforts to achieve a healthier work-life balance. While it’s generally positive, Kelly is still learning to set stronger boundaries, and uses audiobooks during her commute as a daily reset time.
Kelly, how do you meet the demands of your job and personal life, and how do you resolve issues between the two?
Overall, my balance is pretty healthy. I work hard, I care, and I do put in the time, but I’ve also learned I’m better when I give myself space to reset. If something starts to feel like it’s cutting too much into my personal time, I try to address it rather than letting it grow. I am not always successful, but it’s something my family pays attention to and doesn’t hesitate to remind me. I want to be my best self in both places.
A couple of things I have learned this year that can help protect my time:
- A mentor has shown me that making a quick phone call instead of diving into a lengthy email chain reduces wasted time
- Recent leadership training has taught me that “time blocking” is beneficial to create focus time
These two things have been a good start and something I have been practicing to get a better handle on work spilling over into my personal time.
To continue reading this interview, which originally appeared in the December 2025 edition of Design007 Magazine, click here.
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December 2025 Design007 Magazine: Designing Your Work and Your Life
12/08/2025 | I-Connect007 Editorial TeamEvery PCB design is a lesson in balance: speed vs. stability, density vs. clarity, performance vs. cost. What if we approached life with that same mindset? In the December issue of Design007 Magazine, we go beyond board design to show how designers, marketers, managers, and owners apply their professional skills to personal choices—and what it costs when that system is left to drift.
Coming Soon: The Advanced Electronics Packaging Digest
08/27/2025 | Marcy LaRont, I-Connect007The upcoming Advanced Electronics Packaging Digest is a curated, condensed monthly publication designed to keep you informed and engaged with the fast-moving world of advanced electronics packaging (AEP). In our inaugural September issue, we will begin at the foundation with an in-depth interview featuring Matt Kelly, CTO of the Global Electronics Association. Kelly and his Technology Solutions Team approach advanced packaging from a holistic systems perspective.
Beyond Recycling: Reshaping Sustainability in Electronics
07/24/2025 | Marcy LaRont, PCB007 MagazineEnvironmental sustainability, especially for carbon-intensive industries like electronics manufacturing, means businesses are often plagued with various reporting requirements that don’t necessarily address the root problem. To that end, SERI and the Global Electronics Association are teaming up to reshape sustainability in electronics.
Real Time with... IPC APEX EXPO 2025: Technological Advancements – IPC's Vision for 2025
04/16/2025 | Real Time with...IPC APEX EXPONolan Johnson introduces Matt Kelly, the CTO and VP Standards & Technology at IPC, who shares insights on recent organizational changes. He highlights the importance of proactive standards development to match the rapid pace of technology, predicting a tenfold acceleration in advancements over the next five years. IPC's core initiatives for 2025 focus on design, advanced electronics packaging, and digital manufacturing, aiming to create new guidelines and standards that meet industry demands.
Calling All Designers: The Latest Design Technology and AI
03/20/2025 | Andy Shaughnessy, Design007 MagazineAdvanced design technology and AI were in the spotlight at the annual Design Town Hall, held March 19 during IPC APEX EXPO 2025. Speakers included IPC’s Peter Tranitz, Matt Kelly, Devan Iyer, as well as a panel on the use of AI in PCB design moderated by Susan Kayesar of Siemens.