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The Marketing Minute: Why I Wrote 'Marketing in 17 Minutes'

08/12/2026 | Brittany Martin -- Column: The Marketing Minute
This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

Kevin Castonguay Joins MicroCare as Senior Director of Marketing

07/13/2026 | MicroCare, LLC
MicroCare LCC announced that it has hired Kevin Castonguay to serve as senior director of marketing for MicroCare.

The Marketing Minute: The Tyranny of the Dashboard

07/08/2026 | Brittany Martin -- Column: The Marketing Minute
For years, I treated my health like a dashboard. I tracked my steps, calories, protein intake, sleep score, and resting heart rate. If a number could be attached to it, I wanted to optimize it, and I got pretty good at it. But the dashboard wasn't telling the whole story, and that was a problem. I could hit every target and still feel exhausted. I could achieve every metric while ignoring stress, recovery, and whether I actually felt healthy. Eventually, I realized I'd become less interested in my health than in producing good numbers. I had become a slave to the dashboard.

The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

05/15/2026 | Nolan Johnson, I-Connect007
When you work in the news business, even in trade media, you can never really get that far away from it. We never want to miss something important. Chances are, even the books we take on our “vacations” end up having to do with the business. For example, my colleague Michelle Te recommended “Creativity, Inc., by Ed Catmull, a business skills study wrapped up in stories about Pixar, which I brought with me on a trip through the stunning U.S. Mountain West. Now, I’m back, and here are my recommendations for the week.
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