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Koh Young, the industry leader in True3D™ measurement-based inspection solutions, proudly announces the promotion of Heriberto Cuevas to Country Manager for its Mexico and South America operations. In this expanded role, Cuevas will direct regional strategy, oversee sales and account management across the territory, and lead operational excellence in customer satisfaction and market expansion across the region.
Since his appointment as Sales Team Leader in March 2024, Cuevas has demonstrated exceptional leadership in driving team performance and regional growth. As Country Manager, he will assume full responsibility for all Mexico and South America operations, including sales strategy, team development, regional partnerships, and cross-functional collaboration with service, applications, training, and marketing to ensure seamless customer experiences and support the region's ambitious growth targets.
"Heriberto's trajectory from Applications Engineer to Regional Sales Manager to Sales Team Leader, and now to Country Manager, reflects his exceptional capability and dedication to excellence,” commented Joel Scutchfield, General Manager at Koh Young America. “His strategic vision, team leadership, and proven ability to drive results have positioned him to lead our Mexico and South America region to new heights. We are confident his leadership will continue to strengthen our market position and deliver outstanding value to our customers."
Cuevas brings a decade of experience from his tenure as a Tier 1 electronic manufacturing service provider in Mexico, where he successfully led initiatives to reduce downtime and enhance productivity. Since joining Koh Young America, he has proven instrumental in expanding the company's footprint in key markets. His background in both applications engineering and sales, combined with deep regional knowledge and strong customer relationships, make him ideally suited to lead Koh Young's strategic expansion in Mexico and South America.
