-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueAdvancing the Advanced Materials Discussion
Moore’s Law is no more, and the advanced material solutions to grapple with this reality are surprising, stunning, and perhaps a bit daunting. Buckle up for a dive into advanced materials and a glimpse into the next chapters of electronics manufacturing.
Inventing the Future With SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Estimated reading time: 2 minutes

Contact Columnist Form
Comparing Apples to Apples
by Sandra Ruroede
Recently, I went to a store to try on wedding dresses. I tried on eight dresses that were all the same size. Of the eight dresses, six fit and the other two did not. In fact, I would say that one of the dresses was approximately two "sizes" too small, yet the size on the tag was identical to the other seven dresses. The sales associate explained that wedding dresses tend to run smaller than regular clothes. Hmmm. That didn't explain why two of the dresses didn't fit while the other six did. And it brought up another question: Why are there no standard clothes sizes?
Why do wedding dresses "tend to run smaller"? Smaller than what? If there are no industry-accepted standards, how can the customer shop in a time-effective and cost-effective manner?
Why do I bring up clothes standards in an electronics magazine? Simple: Right now there are no accepted industry standards for placement machines, reflow ovens, inspection machines, etc. Customers are not obtaining all of the information needed to make educated decisions. And most customers pay a lot more for SMT capital equipment than they do for clothing.
Page 1 of 2
More Columns from Various Archived Columns
Slash Sheet Chaos: Is What You See, What You Get?Moisture in Materials: Avoiding Process Gremlins
Material Witness: Beat the Heat--A Non-Math Intro to Thermal Properties
Material Witness: Considerations in Using TC Materials for PWBs
Material Witness: Are Your Materials Up to the Challenge?
Material Witness: Thermal Oxidation of Materials, Part I
Material Witness: Thermal Oxidation of Materials, Part II
Material Witness: R.I.P. Speedboard C