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Suggested Items

It’s Only Common Sense: We Have Met the Enemy, and It’s Us

01/19/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve always loved the line from Pogo cartoonist Walt Kelly: “We have met the enemy, and he is us.” No one has ever spoken truer words in business. Many businesses fail not because of rivals, but because of complacency, pride, and arrogance that success can bring. The most dangerous rival you’ll face isn’t across the street or overseas; it’s in your conference room.

It’s Only Common Sense: No One Is Buying Because Your Brand Is Boring

01/12/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Your brand isn’t struggling because of its pricing, website, or competitors. It’s struggling because it’s boring. You’ve blended into the beige background of your industry. You’re safe, polite, professional, and invisible. Committees terrified of offending anyone design most marketing today. The result? Vanilla messages that don’t inspire or excite, and that sell nothing. You can almost hear the fear in the slogans: “committed to excellence,” “partnering for success,” “quality you can trust.”

It’s Only Common Sense: Leadership Isn’t a Democracy—Stop Running Your Company by Committee

01/05/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Leadership is not a group activity, a vote, a poll, or a popularity contest. Somewhere along the way, we confused collaboration with consensus and killed what creates successful companies: decisive leadership. When a leader stops leading and takes roll call on every decision, the company loses its edge, progress slows, and boldness dies.

It’s Only Common Sense: Hire for Hunger, Not Just Experience

12/15/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Every company says it wants the best people. They build job descriptions like shopping lists—five years of this, 10 years of that, proficiency in these tools, prior experience in that market. Then they wait for someone who checks all the boxes. When they find that person, they celebrate, only to realize six months later they hired someone comfortable, not hungry.

Dan’s Biz Bookshelf: ‘Work How You Are Wired: 12 Data-Driven Steps to Finding a Job You Love’

12/30/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
"Work How You Are Wired: 12 Data-Driven Steps to Finding a Job You Love" by William Vanderbloemen isn’t another fluffy “find your passion” manual or a checklist of productivity hacks. It’s a clear guide to understanding how you’re built, and why fighting your own wiring is the fastest route to frustration. Vanderbloemen has spent years studying how people think, lead, and perform. His simple but powerful thesis is that you do your best work when you stop trying to be someone else.
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