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SnapEDA: Inspiring Millennials in the PCB Design CommunityOctober 19, 2016 | Andy Shaughnessy, PCBDesign007
Estimated reading time: 1 minute
Natasha Baker, founder of SnapEDA, is part of the new breed of entrepreneurs. She manages a group of millennials who are not much younger than she is, and the company aims to change the way PCB designers use PCB footprints and schematic symbols.
Fresh off the launch of InstaPart, an on-demand delivery service for CAD parts, Natasha discusses what it means to be a manager vs. a leader, what motivates millennial engineers, and some of the changes in the world of EDA that managers have to contend with to succeed.
Andy Shaughnessy: What’s the difference between being a manager and a leader?
Natasha Baker: Leadership is about inspiring and empowering people to drive towards a vision. Management is about the operational side: optimizing your resources, and making sure things happen on a timeline.
Because we’re a startup and our team (for the most part) sit directly beside each other, we don’t have a need for huge amounts of people management. We have a roadmap and a plan, but we also have the flexibility to determine how to most effectively contribute towards the vision.
At SnapEDA, this is the vision of making PCB design data, such as footprints and symbols, more accessible; specifically, we’re making our parts library comprehensive, interoperable, and transparent.
Shaughnessy: Your staff is entirely made up of millennials. Is it a challenge to get them interested and keep them motivated?
Baker: We’ve been extremely pleased to have a wealth of bright and experienced candidates applying. At first, this was a bit surprising, considering that CAD data doesn’t appear nearly as exciting on the surface as, say, artificial intelligence, self-driving cars, or virtual reality.
But I think there are three reasons why we’ve been able to garner so much interest.
To read this entire article, which appeared in the October 2016 issue of The PCB Design Magazine, click here.
Integrated Micro-electronics, Inc. (IMI) announces that Mr. Arthur R. Tan will no longer continue as the Corporation’s CEO after the expiration of his term on April 25, 2024.
Every year or so, I like to chat with my friend, M&A expert Tom Kastner of GP Ventures. I know he has been busy the past few years, so I was anxious to find out more about it. He is the one person I know who really has his finger on the pulse of the industry. Tom has always been a great source of information for me and the industry as a whole.
The global economic deceleration is taking its toll on the tech sector’s growth, with heavyweights like Intel and Texas Instruments signaling a downturn in their recent financial forecasts.
After working for a capital equipment supplier for almost 50 years, I’ve found that the most important part of getting to know your vendor is good communication among all parties. While contact between fabricators of a constantly changing product line and the designers of those products may occur daily or weekly, conversations between you and your equipment supplier may be years apart. That lengthy gap often means that previous contacts may have been promoted, retired, or moved on to other opportunities. You may have also migrated to a new supplier with whom you have little or no history. In either case, you will be interacting with someone you are unfamiliar with (as they are with you). Therefore, it is essential for both sides to communicate clearly so expectations will align.
Editor’s note: Indium Corporation’s Ron Lasky continues this series of columns about Maggie Benson, a fictional character, to demonstrate continuous improvement and education in SMT assembly. In this installment, Ivy University Professor Patty Coleman was seated next to John Archer on her flight home, It had been a rough start to her day. Patty had been having trouble charging her phone and laptop, but her seatmate had come to her rescue. Now, they were both talking about Walter Isaacson’s biography of Elon Musk, and Patty became so engrossed in the conversation that she was able to forget about some of her earlier troubles.