-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueMechatronics
Our expert contributors discuss the advent of mechatronics in PCB design, the challenges and opportunities this creates for circuit board designers, and the benefits—to the employee and the company—of becoming a mechatronics engineer.
Creating a Culture of Collaboration
PCB designers could learn quite a bit from NASA and the private companies that develop spacecraft: Every one of these vehicles is a testament to the value of collaboration among disparate stakeholders. Without a collaborative culture, the rocket might never get off the ground.
Breaking High-speed Material Constraints
Do you need specialty materials for your high-speed designs? Maybe not. Improvements in resins mean designers of high-speed boards can sometimes use traditional laminate systems. Learn more in this issue.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - design007 Magazine
SnapEDA: Inspiring Millennials in the PCB Design Community
October 19, 2016 | Andy Shaughnessy, PCBDesign007Estimated reading time: 1 minute
Natasha Baker, founder of SnapEDA, is part of the new breed of entrepreneurs. She manages a group of millennials who are not much younger than she is, and the company aims to change the way PCB designers use PCB footprints and schematic symbols.
Fresh off the launch of InstaPart, an on-demand delivery service for CAD parts, Natasha discusses what it means to be a manager vs. a leader, what motivates millennial engineers, and some of the changes in the world of EDA that managers have to contend with to succeed.
Andy Shaughnessy: What’s the difference between being a manager and a leader?
Natasha Baker: Leadership is about inspiring and empowering people to drive towards a vision. Management is about the operational side: optimizing your resources, and making sure things happen on a timeline.
Because we’re a startup and our team (for the most part) sit directly beside each other, we don’t have a need for huge amounts of people management. We have a roadmap and a plan, but we also have the flexibility to determine how to most effectively contribute towards the vision.
At SnapEDA, this is the vision of making PCB design data, such as footprints and symbols, more accessible; specifically, we’re making our parts library comprehensive, interoperable, and transparent.
Shaughnessy: Your staff is entirely made up of millennials. Is it a challenge to get them interested and keep them motivated?
Baker: We’ve been extremely pleased to have a wealth of bright and experienced candidates applying. At first, this was a bit surprising, considering that CAD data doesn’t appear nearly as exciting on the surface as, say, artificial intelligence, self-driving cars, or virtual reality.
But I think there are three reasons why we’ve been able to garner so much interest.
To read this entire article, which appeared in the October 2016 issue of The PCB Design Magazine, click here.
Suggested Items
iNEMI Packaging Tech Topic Webinar: Equipment Capabilities and Challenges to Support Advanced Packaging Trends
07/26/2024 | iNEMIModern day computing needs, notably AI/machine learning and high-performance computing, along with their subsequent memory and I/O requirements, are fueling an increased demand for semiconductor devices with higher performance, lower power consumption and latency as well as reduced footprint.
IFTEC: Taking Training to New Heights in France
07/24/2024 | Michelle Te, IPC CommunityLike many nations, France has suffered from a global marketing misnomer: Electronics manufacturing can be done cheaper and better in Asia; therefore, education, financial resources, legislation, and business ventures should be shifted to other important industries. Yet electronics are so ubiquitous that they have become like "salt in the sea," says Pierre-Jean Albrieux, president of IFTEC, a French company and resources and training center specializing in the manufacturing processes of electronics (PCBA, PCB, and design). “It is present everywhere, so we end up not seeing it anymore.”
Vertical Aerospace Begins Testing on New VX4 Prototype
07/22/2024 | BUSINESS WIREVertical Aerospace, a global aerospace and technology company that is pioneering zero emissions aviation, announced that testing on its most advanced eVTOL aircraft, unveiled last week, has started with initial powered ground tests, including propeller balancing, successfully complete.
Book Excerpt: The Printed Circuit Assembler’s Guide to... Low-Temperature Soldering, Vol. 2, Chapter 2
07/10/2024 | I-Connect007 Editorial TeamThe evolution of low-temperature solder alloys requires thoughtful consideration of the thermal and mechanical reliability requirements specific to each application. Thermal cycling and drop (mechanical) shock tests have long been used as board-level proxy tests for evaluating and quantifying the ability of electronics assemblies to sustain abrupt, short-term mechanical stresses, as well as continuous cyclic stresses.
SMT Perspectives and Prospects: A Dose of Wisdom
07/10/2024 | Dr. Jennie Hwang -- Column: SMT Perspectives and ProspectsFor decades, tens of thousands of people from all walks of life have attended the Berkshire Hathaway Annual Shareholders gathering in Omaha, Nebraska, relishing the opportunity to learn from Warren Buffett and Charlie Munger, who field questions for five hours about life, business, and investing. Reportedly, more than 40,000 people from all over the world attended the 2024 meeting, and millions more watched the livestream of the event.