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SMTAI 2022: Like a Tesla in a Drag RaceNovember 3, 2022 | Nolan Johnson, I-Connect007
Estimated reading time: 1 minute
If you’ve ever experienced an electric car launching from a dead stop, felt the torque and acceleration that a motor made of magnets and copper coils can deliver over a combustion engine, then you’ll have a sense for how this year’s SMTAI took off—both literally and figuratively.
The launch to the event was John Thomas’ keynote on “the EV conundrum.” Thomas is a key executive with Autel, a new startup specializing in EV chargers. Early in his presentation, referring to the industry and government commitments to stop selling combustion engine automobiles by 2035, Thomas said, “Never have I seen an adoption happen as fast as this.”
Later, however, he used a pair of photographs to illustrate how we’ve transitioned even faster in the past. One photo showed a New York City street in 1903, with a crush of horse-drawn carriages and a lone automobile. The second photo, taken of a NYC street in 1913, showed a traffic jam of automobiles, with a single horse-drawn carriage. Did the hay-selling companies transition to gasoline?
Thomas’ keynote positively dripped with optimism wrapped in uncertainty. By the end of his speech, it was clear that the automobile will eventually be made up of 94% electronics and 6% mechanics. Clearly, in the automotive industry overall, the hay-sellers of today will need to pivot to new business models. Simultaneous optimism and urgency was the takeaway from the keynote.
Moments later, the show launched like a Tesla in a drag race. Just 90 minutes into the show, multiple exhibitors I talked to proclaimed that they’d already taken more customer leads than during the entire show in 2021. Attendees were here to learn and, most likely, make some purchase decisions. The technical conference tracks and the networking events continue through tomorrow.
We’ll be posting audio interviews from the show on our Real Time with… SMTAI site. Keep checking back for more show coverage over the next few months. See you on the road.
After working for a capital equipment supplier for almost 50 years, I’ve found that the most important part of getting to know your vendor is good communication among all parties. While contact between fabricators of a constantly changing product line and the designers of those products may occur daily or weekly, conversations between you and your equipment supplier may be years apart. That lengthy gap often means that previous contacts may have been promoted, retired, or moved on to other opportunities. You may have also migrated to a new supplier with whom you have little or no history. In either case, you will be interacting with someone you are unfamiliar with (as they are with you). Therefore, it is essential for both sides to communicate clearly so expectations will align.
The opening session of the second day’s conference proceedings focused on global PCB trends and was introduced and moderated by Dr. Michele Stampanoni, vice president of strategic sales and business development at Cicor Group in Switzerland. He opened the session with Dr. Hayao Nakahara’s knowledgeable and enlightening video presentation on the IC substrates industry.
The 2024 Winter Conference of the EIPC took place January 30 and 31 at the IHK Academie in Villingen-Schwenningen, Germany. The keynote session will be reported separately. Here is my review of the first day’s conference proceedings.
Electrodeposition comes down to fundamentals. In the early days of plating, many users considered the nuances of metallization as black magic. Those days are long gone. Having a thorough understanding of the critical parameters that influence electrodeposition will determine success.
High Density Packaging User Group (HDP) is pleased to announce that Shikoku Chemicals Corporation (Shikoku) has become a member.