-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueProper Floor Planning
Floor planning decisions can make or break performance, manufacturability, and timelines. This month’s contributors weigh in with their best practices for proper floor planning and specific strategies to get it right.
Showing Some Constraint
A strong design constraint strategy carefully balances a wide range of electrical and manufacturing trade-offs. This month, we explore the key requirements, common challenges, and best practices behind building an effective constraint strategy.
All About That Route
Most designers favor manual routing, but today's interactive autorouters may be changing designers' minds by allowing users more direct control. In this issue, our expert contributors discuss a variety of manual and autorouting strategies.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
ODB++: Transforming Ideas Into Products
October 9, 2019 | Max Clark, Mentor, a Siemens BusinessEstimated reading time: 1 minute

This year, I witnessed an impressive natural event that I had never experienced before in all my life as a native Californian. The painted lady butterfly migration starts from the southeastern deserts of California heading northwest to Oregon, Washington, and further north into Alaska. While that distance covered by a butterfly with a wingspan of 2–3 inches is amazing, what was so impressive was the sheer number of them. This year’s migration represented one billion butterflies, all striving to survive the long journey north. Throughout California, one could simply step outside to witness the most elegant stream of butterflies, one after the other, for days on end.
What does a butterfly migration have to do with transferring intelligent PCB data from design through the manufacturing process? The process of transforming from an earthbound caterpillar into a beautiful flying butterfly where each has a unique wing pattern is not much different than transforming an idea for a product into a schematic, and through hard work, into a unique PCB design. The difference is that nature has created a perfectly connected process, but we still are challenged doing our same process repeatedly with positive results. In the case of a PCB design, the transfer of the design intent and the manufacturing process needs are not yet connected in unison.
The ODB format originated with the objective of delivering on this need. The format was originally introduced for use by PCB fabricators, eliminating the need for a collection of CAM files in multiple formats—such as Gerber, Excellon, IPC-356, or even IPC-350, which was an early attempt to simplify this process. The key to the success of ODB was that it obtained industry acceptance. There was a friendly, informal group working together as early adopters put aside their previous thinking in the hopes of achieving a quick transformation from an effective product model into a deliverable PCB with the minimal amount of data manipulation possible, and in an effective, repeatable, and reliable manner.
To read this entire article, which appeared in the September 2019 issue of Design007 Magazine, click here.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
VVDN Expands Manufacturing Footprint into the UAE to Meet Global Demand
08/20/2025 | PRNewswireVVDN Technologies, a global provider of software, product engineering and electronics manufacturing services & solutions, today announced it is setting up a new manufacturing facility in the UAE as part of its global expansion strategy.
Haylo Labs Acquires Plessey Semiconductors
08/20/2025 | Haylo LabsHaylo Labs has acquired Plessey Semiconductors, the UK’s leading innovator in microLED display technology.
Kimball Electronics Veterans ERG Members Proudly Participate in the 5th Annual Honor and Remember Run
08/20/2025 | Kimball ElectronicsVeterans and Military Service Advocacy (VMSA) Employee Resource Group (ERG) members Michael Mosher (Database Administration Engineer), Michael Stone (Test Technician Team Lead), and Joshua Belcher (Application Development Manager) took part in the 5th Annual Honor & Remember Run, a meaningful event dedicated to honoring fallen service members. The race featured a powerful memorial wall constructed from dog tags.
Meet Incap UK at the Electronic Component Show 2025
08/20/2025 | IncapIncap UK is pleased to be exhibiting at the Electronic Component Show 2025. This one-day event will take place on 18 September at the Kassam Stadium in Oxford, bringing together design engineers, purchasing professionals, manufacturers, distributors, and service providers to discover new products, solutions, and contacts. You will find us at stand 52.
Hon Hai Rotating CEO Yang Qiujin Wins 2025 Golden Yang Award for Women’s Power in Technology
08/20/2025 | Hon Hai Precision Industry Co., Ltd.Amid the global rise of "female-powered technology," Yang Qiujin, Rotating CEO of Hon Hai Precision Industry Co., Ltd. (TWSE: 2317), the world's largest platform solutions provider, has been awarded the "2025 Golden Yang Award - Female-Powered Technology" by the China Software Association/China Software Industry Association.