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The Marketing Minute: Wired for Trust

05/21/2025 | Brittany Martin -- Column: The Marketing Minute
When it comes to marketing, people aren’t looking for a sales pitch. They want useful insights from someone they trust. That’s where ethos, or credibility, plays a key role. In classic rhetoric, ethos is all about credibility, or how much trust and authority you bring to the table. In modern marketing, it’s still the secret sauce. The best part? You don’t have to be a celebrity or a Fortune 500 brand to earn it.

Connection Wins Intel Partner of the Year Award for AI PC

05/16/2025 | BUSINESS WIRE
Connection, a leading information technology solutions provider to business, government, healthcare, and education markets, is pleased to announce that it has received Intel’s 2025 Partner of the Year award for AI PC. Connection earned this distinction for demonstrating exceptional technology innovation and collaboration in developing solutions and marketing strategies.

Creative Electron Strengthens Leadership Team with Strategic Appointments in Marketing and SMT Business Unit

05/08/2025 | Creative Electron
Creative Electron, the largest U.S. manufacturer of X-ray inspection systems for the electronics industry, is proud to announce the addition of two seasoned leaders to its executive team: Wagner Lima as Marketing Director and Giancarlo De La Garza as SMT Business Unit Director. 

Dan’s Biz Bookshelf: ‘Growth Hacker Marketing’

05/08/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Sometimes, a book comes along that challenges everything you thought you knew about your profession. For those in marketing, PR, or advertising, Ryan Holiday’s "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" is that book. It’s a powerful manifesto for a new era of marketing. 

Alternative Manufacturing Inc. (AMI) Appoints Gregory Picard New Business Development Manager

05/01/2025 | Alternative Manufacturing, Inc.
Alternative Manufacturing Inc. (AMI) is pleased to announce the appointment of Mr. Gregory Picard as our new Business Development Manager. Picard brings a wealth of experience in Sales and Business Development, having worked with some of the most prominent names in the industry.
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