Elementary Mr. Watson: Running the Signal Gauntlet
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Mentor Focusing on Power and Signal Integrity
February 5, 2018 | Andy Shaughnessy, PCB Design007Estimated reading time: 1 minute
Chuck Ferry is a product marketing manager at Mentor, and SI/PI product architect for HyperLynx tools. I spoke with Chuck recently during DesignCon 2018, and he shared some of his thoughts on the industry and Mentor’s plans for this year and beyond.
Andy Shaughnessy: Good to see you again, Chuck. So, what does Mentor have planned for 2018?
Chuck Ferry: Mentor recognizes the importance of signal integrity and power integrity for today’s advanced systems, as reflected by DesignCon keynote Dr. Todd Hubing, Clemson University professor emeritus, during his talk on autonomous vehicle safety. From a technology domain standpoint, we continue to invest in SI and PI technologies by providing rich and unique capabilities that address the needs of our customers. Our customers now require technology solutions that expand to system-level design, and we will be announcing a comprehensive, industry-first high speed design solution for SerDes analysis and validation in mid-February.
Shaughnessy: Are you excited about any other new technologies, PCB or consumer?
Ferry: Yes, the proliferation of PAM4 for telecom and data center design. Also, the vast opportunities in automotive systems continue to expand for Tier 1 and OEM manufacturers. They face many challenges and demands for reliable automotive electronics design and verification, including customization and automation. This is truly a transformative time for automotive electronic systems.
Shaughnessy: It’s been a pretty good turnout for DesignCon this year. Why do you think PCB technologists should come to DesignCon?
Ferry: DesignCon is a great event for networking. It allows us to get connected with the broader design community, to recognize industry trends, new ideas and to broaden our skills by attending technical sessions. It’s also a great litmus test to validate our current and new design and analysis technologies with customers and prospects. This is an excellent event that provides a broad ecosystem where we can all engage and learn from one another.
Shaughnessy: I appreciate your time, Chuck.
Ferry: Thanks, Andy.
Visit I-007eBooks to download your copies of Mentor's micro eBooks today:
The Printed Circuit Designer’s Guide to…Signal Integrity by Example
The Printed Circuit Designer’s Guide to…Power Integrity by Example
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