Connect the Dots: Designing for the Future of Manufacturing Reality—Surface Finish
The Pulse: Caught in the Crosshatch—A Cautionary Tale of Detective Work
Fresh PCB Concepts: Designing PCBs for Harsh Environments—Reliability Is Engineered Upstream
Add-In Board Market Decreased in Q3 2018
November 29, 2018 | Jon Peddie ResearchEstimated reading time: 2 minutes
Jon Peddie Research, the market research firm for the computer graphics industry, has released its quarterly Add-in Board report on world-wide AIB shipments used in desktop PCs for Q3 2018.
The add-in board market decreased in Q3 2018 from last quarter, while NVIDIA gained market share. Over $2.5 billion dollars of AIBs shipped in the quarter.
Quarter-to-quarter graphics board shipments decreased 19.2% and decreased 36.1% year-to-year.
The market shares for the desktop discrete GPU suppliers shifted in the quarter, Nvidia increased market share from last quarter, as well as market share year-to-year.
"The third quarter is normally the strongest from the previous quarter. This quarter it was down -19.2% from the last quarter," said Dr. Jon Peddie, president of JPR. "That is below the ten-year average of 14.9% and was caused by too much inventory in the channel due to a misjudgment on the strength of the crypto-mining demand."
Since 1981, 2,083 million AIBs have been shipped. For the year $4.4 billion of AIBs have been sold.
Add-in boards (AIBs) using discrete GPUs are found in desktop PCs, workstations, servers, rendering and mining farms, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed by OEMs. In all cases, AIBs represent the higher end of the graphics industry with their discrete chips and private, often large, high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.
The PC AIB market now has just two chip (GPU) suppliers which also build and sell AIBs. The primary suppliers of GPUs are AMD and NVIDIA. There are 48 AIB suppliers, the AIB OEM customers of the GPU suppliers, which they call "partners."
In addition to privately branded AIBs offered worldwide, about a dozen PC suppliers offer AIBs as part of a system, and/or as an option, and some that offer AIBs as separate aftermarket products. We have been tracking AIB shipments quarterly since 1987-the volume of those boards peaked in 1999, reaching 114 million units. This quarter 9.9million shipped.
Discrete GPUs are the heart and soul of add-in boards (AIBs) and Jon Peddie Research's Add-in Board Quarterly Report covers the market activity of PC-based graphics for Q1'18.
About Jon Peddie Research
Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. JPR's Market Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Global Electronics Association and CalcuQuote, an Elisa Industriq Business, Launch Joint Supply Chain Intelligence Initiative
04/29/2026 | Global Electronics AssociationThe Global Electronics Association and CalcuQuote, Elisa Industriq today announced a partnership to deliver timely, actionable supply chain intelligence for the electronics industry.
Is China Plus One Still Happening in the PCB Industry?
04/28/2026 | Manfred Huschka, Manfred Huschka Management Consulting (Shenzhen) Ltd.For much of the past five years, China Plus One has been shorthand for supply-chain diversification: reducing dependency on mainland China by adding manufacturing capacity elsewhere in Asia. In the PCB industry, however, in early 2026, it is more nuanced. It looks less like a clean geographic shift and more like a layered, capital-intensive rebalancing of global capacity, one that still leaves China deeply embedded at the center.
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Roundtable: Advanced Materials
04/27/2026 | I-Connect007 Editorial TeamDriven largely by the need for advanced chip technology for super compute ability and AI applications, low Dk, low-loss resin systems, and heavy copper laminate are attracting significant attention and global resources. There are numerous unavoidable challenges in this market that will impact manufacturers and the supply chain, and they may be hitting critical mass sooner than OEMs and fabricators think. In this roundtable discussion, moderator Marcy LaRont speaks with topic experts: Mark Goodwin, John Fix, and Ed Kelley.
Infineon Further Extends Global Leadership in the Automotive Semiconductor Market
04/13/2026 | InfineonInfineon Technologies AG has once again proven to be the world’s leading automotive semiconductor supplier.