-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueProper Floor Planning
Floor planning decisions can make or break performance, manufacturability, and timelines. This month’s contributors weigh in with their best practices for proper floor planning and specific strategies to get it right.
Showing Some Constraint
A strong design constraint strategy carefully balances a wide range of electrical and manufacturing trade-offs. This month, we explore the key requirements, common challenges, and best practices behind building an effective constraint strategy.
All About That Route
Most designers favor manual routing, but today's interactive autorouters may be changing designers' minds by allowing users more direct control. In this issue, our expert contributors discuss a variety of manual and autorouting strategies.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
Siemens Expands Integrated Circuit Verification Portfolio with Acquisition of Avery Design Systems
November 3, 2022 | SiemensEstimated reading time: 2 minutes

Siemens Digital Industries Software announced that it has signed an agreement to acquire Avery Design Systems, Inc., the leading simulation-independent verification IP supplier, headquartered in Tewksbury, MA, USA. Siemens plans to add Avery’s technology to the Siemens Xcelerator portfolio as part of its industry-leading suite of electronic design automation (EDA) integrated circuit (IC) verification offerings.
“The verification and verification IP markets continue to undergo major paradigm shifts,” said Joseph Sawicki, Executive Vice President, IC-EDA, Siemens Digital Industries Software. “Increasing SoC complexity, demand for new protocols and standards, and broadening use of verification IP use cases present customers with new challenges relating to the verification of sophisticated, next-generation IC designs. The acquisition of Avery further extends Siemens’ leadership in the verification space, adding Avery’s impressive Verification Protocol and Compliance Test Suite offerings, critical verification IP market understanding and know-how, and eminent R&D talent. This can enhance Siemens’ offerings across mainstream verification IP segments, while further extending Siemens verification solutions into areas such as High Performance Computing, Edge, Networking, and 3DICs.”
“Customers need a complete protocol portfolio for their applications and verification IP available as soon as standards are released, as well as compliance testing solutions that can help reduce risk and help enhance the correctness of their protocols,” said Chilai Huang, President and CEO, Avery Design Systems. “The Avery offerings enable this, helping system and SoC design teams to achieve dramatic functional verification productivity improvements. Being part of Siemens also allows growth opportunities for the business, with the combination of Avery’s products and Siemens‘ Questa verification IP offerings enabling continued support of verification engineers across the entire spectrum of simulation solutions.”
Siemens’ acquisition of Avery Design Systems is subject to closing conditions and is anticipated to close in the first quarter of fiscal year 2023. Terms of the transaction were not disclosed.
- The Electronics Industry’s Guide to... The Evolving PCB NPI Process by Mark Laing and Jeremy Schitter
- The Printed Circuit Designer’s Guide to... Stackups: The Design within the Designby Bill Hargin
- The Printed Circuit Assembler's Guide to... Smart Data: Using Data to Improve Manufacturing?by Sagi Reuven and Zac Elliott
- The Printed Circuit Assembler's Guide to… Advanced Manufacturing in the Digital Age?by Oren Manor
- The Printed Circuit Designer’s Guide to… PowerIntegrity by Example by Fadi Deek
- Siemens’ 12-part, on-demand webinar series?“Implementing Digital Twin Best Practices?From?Design Through Manufacturing”
- Rountable: RealTime?with...?Siemens and Computrol: Achieving Operational Excellence in Electronics Manufacturing
- You can also view other titles in our full I-007eBooks library.
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Mastering PCB Floor Planning
08/28/2025 | Stephen V. Chavez, Siemens EDAPlacement of PCB components is far more than just fitting components onto a board. It’s a strategic and critical foundational step, often called “floor planning,” that profoundly impacts the board’s performance, reliability, manufacturability, and cost. Floor planning ties into the solvability perspective, with performance and manufacturability being the other two competing perspectives for addressing and achieving success in PCB design.
Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor
08/26/2025 | John Watson -- Column: Elementary, Mr. WatsonI’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.
Target Condition: Floor Planning Without a Floor
08/27/2025 | Kelly Dack -- Column: Target ConditionBy a show of hands, how many PCB designers have been asked to start a layout without a board outline, keep-out zones, or even height constraints? How many have had to work within a specific enclosure before the schematic was finalized? If this sounds familiar, you're not alone. Starting a PCB layout without critical constraints is like hiring an interior designer to buy furniture and carpet for a house you haven’t even purchased yet, or, even worse, trying to fit four bedrooms' worth of furniture in a one-room cabin.
I-Connect007 Editor's Choice: Five Must-Reads for the Week
08/22/2025 | Andy Shaughnessy, I-Connect007In this week’s roundup, we have a variety of articles covering design, manufacturing, sustainability, and, of course, tariff negotiations. We have a milestone anniversary to celebrate as well, with Dan Beaulieu about to publish his 1,000th column. When does Dan even sleep? Here’s to hoping that we have 1,000 more weeks of "It’s Only Common Sense."
New Episode Drop: MKS’ ESI’s Role in Optimize the Interconnect
08/26/2025 | I-Connect007In this latest episode, Casey Kruger, director of product marketing at MKS’ ESI, joins On the Line With… host Nolan Johnson to share how CO₂ laser technology delivers faster, more accurate vias in a smaller, more energy-efficient footprint.