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The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.

The Marketing Minute: The Tyranny of the Dashboard

07/08/2026 | Brittany Martin -- Column: The Marketing Minute
For years, I treated my health like a dashboard. I tracked my steps, calories, protein intake, sleep score, and resting heart rate. If a number could be attached to it, I wanted to optimize it, and I got pretty good at it. But the dashboard wasn't telling the whole story, and that was a problem. I could hit every target and still feel exhausted. I could achieve every metric while ignoring stress, recovery, and whether I actually felt healthy. Eventually, I realized I'd become less interested in my health than in producing good numbers. I had become a slave to the dashboard.

The PCB Designer's Blind Spot: No Feedback, No Progress

06/18/2026 | Stephan Schmidt, Pentalogix
In PCB design, time and effort are everything. You've spent weeks perfecting your schematic, routing traces, and ensuring signal integrity. Finally, you generate those Gerber files and send them off to your preferred PCB fabricator. It's a moment of relief: The design is out of your hands, and production can begin. But what happens next? For many PCB designers, the answer is surprisingly unclear. Fabricators often make manufacturability adjustments without providing detailed feedback, leaving designers unaware of recurring issues.

Intel Foundry Push Gains Momentum With Apple as Potential Customer

05/13/2026 | I-Connect007 Editorial Team
Apple’s reported decision to tap Intel as a manufacturing partner for future chips could mark one of the most significant shifts in the semiconductor supply chain in years, with implications that extend well beyond consumer electronics.

Insulectro: Advanced PCB Fabrication Materials

04/23/2026 | Real Time with... APEX EXPO
Explore advanced PCB fabrication materials with Insulectro's Dain Hertsgaard and Gabriel Zepeda. This interview covers Arlon's innovative polyimide and epoxy solutions, including low-flow options for flex materials and high-performance materials for HDI applications; Qnity's polyimide films for demanding environments, and DuPont Interra's capacitance films for enhanced reliability. Insulectro offers comprehensive service and a commitment to advancing circuit technology
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