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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
February 14, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 2 minutes

Show season is upon us. Recently, Marcy LaRont and I attended DesignCon’s 30th anniversary show, and the expo floor was packed for almost the entire time. Show managers went all out, hosting a welcome party that included a rocking DJ. Much of the event revolved around AI and how to implement it. Is your company utilizing AI now?
Some of the engineers I met with have attended every DesignCon over the past 30 years, which is a great testimonial to the show’s longevity. Coming soon, we are headed to IPC APEX EXPO (the 25th anniversary of that event) and PCB East. You can look here for the industry’s best show coverage.
I’m featuring an abundance of articles from the past week, covering everything from DesignCon presentations to the benefits of volunteering for an IPC committee. If you’ve ever thought about joining a relevant committee, IPC is always looking for “new blood.”
See you again in a few weeks!
Here’s Looking at You, Kid
Published February 13
We’re in the middle of a PCB designer shortage, and it’s likely to get worse before it gets better. We need thousands of young PCB designers and design engineers. Where are we going to find them, and how are we going to train them when we do find them? We asked design instructors Kris Moyer and John Watson to weigh in, and, as usual, they had plenty of great ideas.
Facing the Future: The Evolution of the North American PCB Industry
Published February 12
Prashant Patel, the founder of Alpha Circuit, is one of our newest columnists. He brings us a great overview of the evolution of the North American PCB industry. As he points out, despite the shrinking number of board shops here, this region has quite a few positive things going for it, with resilience and reinvention topping the list.
Happy Holden: How I Became an Engineer
Published February 11
Somehow, I always thought that Happy Holden came from a family of scientists. But as Happy explains in this interview with Marcy LaRont, his father was a dairy farmer, and his mother was a chemist on the Manhattan Project. He’s always an interesting interview. Check it out.
Managing Energy Flow with Proper Stackup Design
Published February 13
Managing a PCB’s energy flow can be a delicate dance, and the stackup can play a big role here. In this interview, Dan Beeker recaps his DesignCon presentation, explaining how thoughtful stackup design can help designers conduct energy where they want it to go, and away from where they don’t want it.
The Secret Value of Committee Work
Published February 12
If you’ve always wondered what happens in IPC committees, you won’t want to miss this interview with Teresa Rowe, the head of standards and practices at IPC. Teresa explains the “secret value” of volunteering to work on these committees; as she says, “standards committee work is not for everyone,” but it might be just what you’re looking for.
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
03/28/2025 | Andy Shaughnessy, I-Connect007I’ve spent my week recovering from a busy and interesting week in Anaheim for the 25th IPC APEX EXPO. I think back to my first APEX EXPO, and the changes since then are too numerous to count. I first attended in 2004, also in Anaheim, back when there was almost no design content in the conference or expo portions of the show. It was just a few years after the downturn, and attendees and exhibitors alike were skittish, almost afraid to show confidence in our industry. A few unemployed design friends handed out copies of their resumes. Travel budgets were still down, and the aisles weren’t exactly packed with traffic.
Real Time with... IPC APEX EXPO 2025: MKS' Atotech—Leading Innovations in Semiconductor Solutions
03/28/2025 | Real Time with...IPC APEX EXPOIn this interview, Marcy LaRont speaks with Kuldip Johal, CTO, MKS’ Atotech. Based in Boston, MKS operates in vacuum solutions, photonics, and specifically for the Atotech division, material solutions. MKS significantly impacts the semiconductor industry, supplying components for up to 85% of global semiconductor tools and covers processes and materials for 70% of PCB manufacturing steps.
TTCI and TTC-LLC to Exhibit and Sponsor at SMTA Tech & Expo Forums in Dallas and Houston
03/27/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a leading provider of electronic test and manufacturing solutions, and The Training Connection LLC (TTC-LLC) are proud to announce their participation as exhibitors and sponsors at the upcoming Dallas SMTA Tech & Expo Forum on April 1, 2025.
Electronics Industry Leaders Available to Comment on Two-Year Anniversary of Defense Production Act
03/27/2025 | IPCToday marks two years since President Biden issued Presidential Determination 2023-06, which invoked the Defense Production Act (DPA) to stimulate U.S. investment in the manufacturing of printed circuit boards (PCBs) and related technologies.
Real Time with... IPC APEX EXPO 2025: Emphasizing Sustainability in PCB Design with Summit Interconnect
03/27/2025 | Real Time with...IPC APEX EXPOAndy Shaughnessy and Gerry Partida of Summit Interconnect discuss the rising customer interest in sustainability within PCB design. Gerry points out that many designs neglect sustainability, resulting in low yields and higher costs. The conversation stresses the importance of adhering to PCB standards and collaborating with fabricators to tackle design challenges and enhance sustainability.