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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
April 18, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 2 minutes

It’s been a busy week in our industry. Never a dull moment! If you’ve been paying attention to our tariff tumult with China and its effect on the stock market, especially if your company does a lot of business with China, you might be tempted to call in a Xanax refill about now. But hang tight. This is still early in the first quarter. This brouhaha serves to underscore our need to manufacture critical laminates and components in the U.S.
In this week’s must-reads, we have a potpourri of articles covering tariffs, the next generation of HDI, the three-year anniversary of IPC Mexico, a novel green technology, and emerging design trends. And we’re right in the middle of trade show season. I’ll be at SMTA Atlanta April 24 and PCB East April 30. I hope to see you on the road!
Stocks Tumble as Nvidia Warns of Major Hit From U.S.-China Export Curbs
Published April 17
Every day seems to bring a new salvo in the tariff war, and I-Connect007 is keeping an eye on the developments in Washington and Beijing. This article offers a wrapup of Wednesday’s events and includes some of our recent coverage of the tariff tiff. Check it out.
Global PCB Connections: The Next Wave of HDI PCBs: How Design Engineers Can Stay Ahead
Published April 17
When I first started covering this industry in 1999, HDI was the hot, new upcoming technology. Now, we’re approaching the next wave of HDI. What does this entail for PCB designers and fabricators? As Jerome Larez points out in his column, much of the push for the next generation of HDI is driven by the need for improved signal integrity, Moore’s Law, and the demands of 5G and wearables.
Real Time with... IPC APEX EXPO 2025: IPC Mexico Building Community and Partnerships
Published April 17
It’s been quite a trip for IPC Mexico. Since its launch three years ago, this group has expanded its reach and its footprint, and is now partnered with a variety of the country’s government and academic institutions. In this interview, Lorena Villanueva discusses this journey and the organization’s plans for the future.
Elephantech: For a Greener Tomorrow
Published April 16
A lot of us “grown folks” don’t associate green, sustainable technology with quality. But we might learn something from this interview. Elephantech’s Nobu Okamoto discusses their new metal inkjet technology that prints directly on a substrate and can reduce CO2 emissions by up to 75% and water consumption by up to 95%.
Real Time with... IPC APEX EXPO 2025: Emerging Trends in Design and Technology
Published April 16
IPC instructor Kris Moyer teaches a class on the most advanced PCB design techniques; if your PCB is going to travel through space, Kris can probably give you a few layout pointers. In this interview, Kris discusses some of the emerging design trends and technologies that he teaches in his classes. It’s a great time to be a designer.
Suggested Items
IPC President’s Award: Xaver Feiner
04/17/2025 | Nolan Johnson, SMT007 MagazineThroughout his career, Xaver Feiner, vice president of marketing and sales at Zollner Elektronik, has developed extensive expertise in account management and new business development with a strong focus on the semiconductor industry, aerospace, and industrial electronics. Xaver has cultivated a profound understanding of global markets and remains deeply engaged with the challenges and opportunities presented by digital transformation. Since 2020, he has been an active member of the IPC Europe Advocacy Group, where he is dedicated to advancing the position of the electronics industry and the EMS sector across Europe.
IPC APEX EXPO 2025 Learning Lounge: Education on the Show Floor
04/16/2025 | Andy Shaughnessy, Design007The conference portion of IPC APEX EXPO has been providing educational opportunities for attendees since the first show. But recently, show managers decided to expand education onto the show floor.
IPC APEX EXPO 2025 Review: The New Normal Looks Like the Old Normal
04/16/2025 | Nolan Johnson, SMT007 MagazineAt IPC APEX EXPO, my days are filled with either talking or listening from sunup to sundown. I get to answer questions of some of the brightest minds in the business, while also listening and synthesizing what they’re sharing with me about the current and future state of the industry. Here are five observations based on the conversations.
Elephantech: For a Greener Tomorrow
04/16/2025 | Marcy LaRont, PCB007 MagazineNobuhiko Okamoto is the global sales and marketing manager for Elephantech Inc., a Japanese startup with a vision to make electronics more sustainable. The company is developing a metal inkjet technology that can print directly on the substrate and then give it a copper thickness by plating. In this interview, he discusses this novel technology's environmental advantages, as well as its potential benefits for the PCB manufacturing and semiconductor packaging segments.
IPC President’s Award: Dr. Thomas Marktscheffel
04/15/2025 | Nolan Johnson, I-Connect007At ASMPT SMT Solutions, Thomas Marktscheffel, director of product management software solutions, is responsible for the SMT line software portfolio. As a member and leader of several IPC committees, he is also a driving force for global industry standards such as IPC-2591 CFX and IPC-HERMES-9852, which make it possible to provide plug-and-play connectivity for intelligent SMT Factories. In 2015, he participated in the IPC-1782 A-team and subsequently joined the IPC-2591 CFX standard A-team, which became the new SMT industry communication standard following its first release in March 2019.