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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Siemens, CELUS Collaborate to Empower SMBs with AI-powered PCB Design
October 30, 2024 | SiemensEstimated reading time: 2 minutes
Siemens Digital Industries Software, a global leader in PCB electronic systems design, and CELUS, a pioneer in AI-powered electronic design automation solutions, announced their collaboration to transform the PCB design landscape for small and medium-sized businesses (SMBs) and independent engineers.
This collaboration combines Siemens’ industry-leading PCB design expertise with CELUS' innovative AI automation platform to create a powerful, user-friendly and cost-effective solution tailored to the real-world needs of engineers. The integration of CELUS’ AI-driven automation with Siemens’ next-generation PCB design solution aims to deliver a fully integrated design environment that accelerates design processes, minimizes errors and brings innovative products to market faster and more efficiently.
Empowering engineers with advanced, accessible tools
Engineers and SMBs often face challenges such as tight budgets, limited resources, and the need to juggle multiple roles. Siemens EDA and the CELUS Design Platform are jointly addressing these pain points by simplifying complex PCB design tasks and reducing the time spent on repetitive processes through intelligent automation.
“At Siemens EDA, our mission is to enable innovation and make advanced design tools accessible to businesses of all sizes,” said AJ Incorvaia, senior vice president, Electronic Board Systems, Siemens Digital Industries Software. “Collaborating with CELUS allows us to combine our proven PCB design solutions with front-end, cutting-edge AI automation, providing engineers with the tools they need to innovate efficiently and compete effectively in today's fast-paced market."
Streamlining PCB design with AI automation
CELUS' AI-powered platform automates routine design tasks, such as schematic generation and component selection, allowing engineers to focus on creativity and complex problem-solving. The integration with Siemens’ EDA tools ensures a seamless and flexible design experience, offering a new AI-powered block-level design interface.
"We are extremely excited to work with Siemens to bring our AI-driven automation to a wider audience," said Tobias Pohl, CEO of CELUS. "This collaboration is about empowering engineers by simplifying their workflows, reducing errors and making advanced PCB design more accessible. Together, we're leveling the playing field for SMBs and independent engineers."
Stay informed and visit Siemens at Electronica 2024
Engineers and businesses interested in learning more about the Siemens and CELUS collaboration and future solutions are invited to visit Siemens during Electronica 2024 in Munich from November 12-15, 2024. Engineers are invited to visit the Siemens EDA booth, Hall A3, Booth 561, where CELUS will host demo stations and deliver theatre presentations detailing how AI-driven automation can transform the PCB design process.
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04/16/2026 | BUSINESS WIRETeradyne, Inc., a leading provider of automated test equipment (ATE) and advanced robotics, announced it has acquired TestInsight, a leading provider of semiconductor test development, validation, and conversion software widely used across the industry.
Cadence, Google Scale AI Chip Design with ChipStack on Google Cloud
04/16/2026 | Cadence Design SystemsCadence, an industry leader in AI-driven computational software for semiconductor and system design, announced a strategic collaboration with Google to optimize the Cadence® ChipStack™ AI Super Agent with Gemini on Google Cloud.
ESD Alliance Reports Electronic System Design Industry Posts $5.5 Billion in Revenue in Q4 2025
04/15/2026 | SEMIElectronic System Design (ESD) industry revenue increased 10.3% to $5,466.3 million in the fourth quarter of 2025 from the $4,955.2 million registered in the fourth quarter of 2024, the ESD Alliance, a SEMI Technology Community, announced today in its latest Electronic Design Market Data (EDMD) report.
April Issue of I-Connect007 Magazine: Beyond the Rulebook
04/14/2026 | I-Connect007 Editorial TeamIn this month’s I-Connect007 Magazine, we asked PCB designers, fabricators, and suppliers what it really means to operate without a rulebook. Their perspectives vary, especially between seasoned designers and experienced fabricators, but a common thread emerges: progress depends on pushing boundaries and finding a way forward, even when the path isn’t clear. In many ways, this mindset has always been part of what we do, whether we’ve called it that or not.
Powering the Future: Why Thermal Management Defines the Future of Electronics
04/15/2026 | Brian Buyea -- Column: Powering the FutureEvery leap forward in electronics comes with a familiar consequence: heat. Whether it’s a power module driving an electric vehicle, a laser diode used in surgery, or a 5G amplifier operating in orbit, higher performance inevitably means higher temperatures. While engineers celebrate breakthroughs in speed, density, and power, none of those specifications matter if the system can’t keep cool long enough to perform reliably.