Standard of Excellence: Speed vs. Quality in Customer Service
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Global Sourcing Spotlight: Balancing Speed and Flexibility Without Sacrificing Control
The Knowledge Base
Column from: Mike Konrad
Mike began his career in the electronic assembly equipment industry in 1985. Mike is the Founder and CEO of Aqueous Technologies. He is an internationally known speaker and was awarded “Distinguished Speaker” status with SMTA. Mike is an elected member of the SMTA Global Board of Directors where he is Vice President of Communications and is also the host of the Reliability Matters Podcast.
August 19, 2025
The Knowledge Base: Cultivating Your Brand in the Age of Connection
Audiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.July 08, 2025
The Knowledge Base: A Conference for Cleaning and Coating of Mission-critical Electronics
In electronics manufacturing, there’s a dangerous misconception that cleaning and coating are standalone options, that they operate in different lanes, and that one can compensate for the other. Let’s clear that up now. Cleaning and conformal coating are not separate decisions. They are two chapters in the same story—the story of reliability.June 24, 2025
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
As the electronics manufacturing industry races to meet rising global demand and technological complexity, the need for a highly skilled, future-ready workforce has never been greater. At the forefront of addressing this challenge is The Electronics Manufacturing & Assembly Collaborative (EMAC)—a national initiative dedicated to strengthening the talent pipeline through strategic collaboration with SMTA, education, and government stakeholders.May 28, 2025
The Knowledge Base: Beyond the Badge—Why Membership Matters More Than Ever
Membership in trade associations like the Surface Mount Technology Association (SMTA) offers substantial benefits that can significantly enhance a professional's career in the electronics manufacturing industry. These advantages encompass extensive networking opportunities, access to specialized technical conferences, and complimentary training programs, all contributing to professional growth and industry recognition.April 29, 2025
The Knowledge Base: Unlocking the Invisible—The Critical Role of X-ray Technology
From detecting voids under BGAs to solder defects in high-reliability applications, X-ray inspection has become an indispensable tool in modern manufacturing. But how is the technology evolving? What challenges do experts face in deploying X-ray inspection effectively and what does the future hold for this critical quality assurance method?March 26, 2025
The Knowledge Base: At the Forefront of Electronics Manufacturing
The electronics manufacturing industry is at a transformative crossroads, shaped by emerging technologies, shifting supply chain dynamics, sustainability initiatives, and the relentless push for miniaturization and efficiency. The industry's future will be defined by innovations in semiconductor manufacturing, automation, artificial intelligence (AI), and sustainable practices. Here, I will explore the key developments that are propelling the industry forward and their implications for manufacturers, engineers, and stakeholders.February 26, 2025
The Knowledge Base: Challenges and Considerations of Harsh Environments
In today’s rapidly advancing technological landscape, electronic assemblies are increasingly being deployed into environments that push their design and material limits. From the corrosive atmospheres of industrial facilities to the extreme temperatures and humidity of outdoor applications, harsh environments present a significant challenge to the reliability of electronic devices. This column explores the key issues impacting electronics reliability in such conditions, including electrochemical migration (ECM), corrosion, and the role of residue tolerance in assembly design.January 14, 2025
The Knowledge Base: My 2025 Industry Wish List
My 2025 wish list for the electronics manufacturing industry is short. In fact, there’s only one item on the list: reliable EV charging stations. I love to drive cars, off-road vehicles, and boats. I also fly airplanes, and I’m an unabashed tech geek. From computers to tech gadgets, count me in. Because electric vehicles combine my fascination for both propulsion and technology, most of my friends and colleagues are surprised to learn that I do not yet have an electric vehicle. So, what’s holding me back? The answer does not lie with the electric vehicle itself, but with the current state of public EV charging stations.December 23, 2024
The Knowledge Base: The Era of Advanced Packaging
The semiconductor industry is at a pivotal juncture. As the traditional scaling predicted by Moore's Law encounters significant physical and economic barriers, transistor density can no longer double every two years without escalating costs and complications. As a result, the industry is shifting its focus from chip-level advancements to innovative packaging and substrate technologies. I Invited Dr. Nava Shpaisman, strategic collaboration manager at KLA, to provide some insight.November 26, 2024
The Knowledge Base: The Impact of Harsh Environments on Residue Tolerance
Electronic devices are ubiquitous, performing critical functions in a wide range of applications, from consumer electronics to aerospace, medical devices, automotive systems, and industrial control systems. Many of these devices operate in harsh environments characterized by extremes in temperature, humidity, pollution, and chemical exposure.September 16, 2024
The Knowledge Base: The Pivotal Role of Solder Paste
In the complex world of electronics manufacturing, the humble solder paste plays a pivotal role. Often overshadowed by more conspicuous electronics assembly equipment and materials, this blend of powdered metal and flux is the unsung hero that binds the electronic circuits together. But beyond its adhesive and conductive properties, the selection of the right solder paste is crucial for ensuring the long-term reliability of electronic devices.August 21, 2024
The Knowledge Base: Enhancing Customer Loyalty and Product Quality
In the fiercely competitive landscape of the electronics assembly industry, fostering customer loyalty and consistently delivering superior products or services are paramount to long-term success. This industry, marked by rapid technological advancements and dynamic market demands, requires a proactive approach to stay ahead.July 24, 2024
The Knowledge Base: The Value of Industry Certifications
Industry certifications have become increasingly significant in the modern job market, offering a range of benefits to both individuals and employers. These certifications serve as formal recognitions of expertise and proficiency in specific areas, validating a person's skills and knowledge. In the context of the electronics assembly industry, certifications are particularly valuable, given the technical nature of the work and the rapid advancements in technology.June 17, 2024
The Knowledge Base: The Difference Between Critical and Distracting Decision-making
In today's rapidly changing business environment, distinguishing between distractions and critical elements can be the difference between success and stagnation. As businesses navigate technological advancements, shifting market dynamics, and evolving consumer behaviors, the ability to prioritize effectively has never been more essential. Here, we'll explore key areas that require critical attention and identify common distractions that businesses should be wary of.May 22, 2024
The Knowledge Base: The Transformative Role of AI and ML
Artificial intelligence (AI) and machine learning (ML) are at the vanguard of a technological revolution, redefining the parameters of manufacturing and business processes. Perhaps their most notable impact is within the electronics assembly industry, where they drive unprecedented levels of automation, enhancing efficiency and contributing to significant financial outcomes. This exploration delves into the transformative role of AI and ML, shedding light on the mechanisms of automation enhancement and the resultant financial implications.April 30, 2024
The Knowledge Base: A CM’s Perspective on Box Build Practices
In the ever-evolving landscape of electronics manufacturing, the box-build process stands out as a critical phase that bridges the gap between individual component manufacturing and the delivery of a fully functional electronic system. This intricate procedure, encompassing the assembly of everything from PCBs to wire harnesses and mechanical enclosures, demands a high level of precision, efficiency, and innovation. As the electronics assembly industry expands and diversifies, understanding the best practices within box-build assembly has become paramount for manufacturers aiming to stay ahead in a competitive market.March 06, 2024
The Knowledge Base: Mastering Trade Show Success for Exhibitors
Trade shows serve as invaluable platforms for businesses to showcase their products, network with potential clients, and stay abreast of industry trends. However, amidst the hustle and bustle of a trade show, standing out can be challenging. Exhibitors must employ strategic planning and execution to maximize their investment and achieve tangible results. In this guide, I’ll review the best practices for exhibiting at a trade show to ensure your participation is not only successful but also memorable.February 12, 2024
The Knowledge Base: The Evolution of Conscious Marketing
Marketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through technical specifications and braggadocious statements, is becoming increasingly obsolete. In contrast, conscious marketing focuses on providing solutions to problems by educating and connecting with the audience on a deeper level. Younger generations, in particular, have developed automatic filters in their minds that sift out marketing hype. This shift toward problem-solving and value creation is redefining the landscape of marketing.January 31, 2024
The Knowledge Base: Mastering the Art of Reworking Circuit Assemblies
In the dynamic realm of electronics manufacturing, the need for reworking circuit assemblies is an inevitable reality. Whether it's correcting defects, upgrading components, or adapting to design changes, the process of rework plays a crucial role in ensuring the functionality and reliability of electronic devices. In this column, we'll delve into the challenges, best practices, types, and reasons for reworking circuit assemblies, and shed light on the intricate world of electronic assembly modification.December 20, 2023
The Knowledge Base: The Pivotal Role of Optimization
In the fast-paced realm of electronics production, where innovation is relentless and competition is fierce, the pursuit of optimization and efficiency has become the cornerstone of success. As technology evolves at an unprecedented pace, manufacturers face the dual challenge of meeting increasing demands while maintaining high quality standards. This month, I delve into the intricate landscape of electronics production and explore the pivotal role that optimization plays in driving efficiency across the entire manufacturing process.November 02, 2023
The Knowledge Base: Dartmouth Takes a Human-centered Approach
As the theme of the November issue of SMT007 Magazine is hiring/recruitment, particularly of younger people, I thought it would be prudent to discuss where these young people are coming from. As our industry is highly technical, we rely on universities and trade schools to feed the pool of candidates. I recently interviewed Dr. Alexis Abramson, dean of the Thayer School of Engineering at Dartmouth College, on my podcast titled Reliability Matters. Here are excerpts from our conversation.October 04, 2023
The Knowledge Base: The Role of Automated Inspection Systems
I invited three experts within the AOI space to answer 10 questions: Brian D'Amico, president of MIRTEC USA; Joel Scutchfield, general manager of SMT business operations and director of sales at Koh Young America, Inc.; and Arif Virani, COO of Darwin AI. In this insightful interview, we delve into the pivotal role of automated inspection systems in the electronics assembly industry.September 06, 2023
The Knowledge Base: A Closer Look at SMTAI’s Technical Program
The 2023 Surface Mount Technology Association’s annual Expo and Technical Conference (SMTAI) takes place Oct. 9–12 in Minneapolis, Minnesota. Co-located with the Minneapolis Medical Design & Manufacturing (MD&M) trade show, SMTAI is the Midwest’s largest electronics manufacturing show and technical conference. The technical program is curated by the SMTAI Technical Committee. Now that the conference’s technical program has been finalized, I invited members of the Technical Committee to provide information and insight on the specific conference presentations taking place in Minneapolis.July 12, 2023
The Knowledge Base: AI in the Electronics Manufacturing Space
One of the latest acronyms to join the pop culture lexicon is artificial intelligence (AI). To many, AI brings the promise of revolutionary innovation into a near-limitless array of products and applications. We’ve heard the term, but what is artificial intelligence? What are its potential applications within the electronics manufacturing industry? How is it being implemented? I invited Arif Virani, co-founder and COO of DarwinAI, to explain artificial intelligence and its current and potential applications within the electronics manufacturing space.June 21, 2023
The Knowledge Base: Data Collection and Analysis
Mike Konrad interviews Ryan Gamble, CEO and founder of Intraratio, about the collection and analysis of big data. What are the common misconceptions, does artificial intelligence play a role, and what are some of the biggest mistakes for assembly companies when it comes to big data collection?May 22, 2023
The Knowledge Base: Building Reliable Electronics for Harsh Environments
Welcome to our new column, The Knowledge Base, from SMTA. These monthly columns will feature conversations with industry experts and leaders across the electronics manufacturing spectrum. In this first column, Mike Konrad, vice president of communications for SMTA, provides answers to questions he’s been asked over the years about how to build reliable electronics in harsh environments.
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