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Your Greatest Competition is Yourself

It really doesn’t matter who you think your external competitors are, because the only competitor that really matters is you. Of course, you will look externally to stay on top of latest trends, but when it comes to competition, just competing with yourself is a win. When you look at yourself as your greatest competitor you will start with a huge advantage: you already have great intel on how “your competition” thinks. Ask yourself, “What can I do to displace my ‘competitor’ and create something much better?”
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

It’s a new year, and time for new resolutions and new beginnings. “New year, new you” certainly is reflected in this past week’s news. We saw several announcements regarding mergers, acquisitions, and organizational changes, plus some government legislation to help kick off the new year. Based on viewing activity, readers were keen to keep up on the changes under way.
I-Connect Editor’s Choice: Five Must-Reads for the Week

We always hear that the PCB industry is “mature,” full of people past their prime who don’t know how to change with the times. I think 2020 puts the lie to that idea. I’m honored to be a journalist covering such an amazing group of people. In the words of U2, “I will begin again.” Happy New Year!
I-Connect007 Wishes You a Happy New Year

Could there be a more welcome year in recent memory than 2021? If there’s one thing most of us can agree on, it’s that we want 2020 squarely in our rearview mirror as we speed ahead with a fresh, new start. This past year has brought with it much reflection, change and even some consternation. Thank you for taking this journey with us!
Happy Holidays from I-Connect007

The I-Connect007 team would like to wish you and your loved ones the happiest holiday season. Continue to stay safe and healthy as we head into 2021. Happy Holidays!
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

This week’s mainstream news was dominated—well, my personalized online news feed was, at least—by ballistics. SpaceX was in the news daily for lobbing multiple pieces of iron, even as their CEO took his household suborbital, leaving California and touching down in Texas. Pandemic numbers charts continue their skyward trajectory worldwide. The ever-present military tests and technology demonstrations, seemed a bit more commonplace this week as well. Worldwide political news, in general, seemed to follow parabolic curves like an Australian boomerang, veering off in unexpected ways only to suddenly cut a curving path and return.
Pacothane on the Future of Laminate Technologies

Nolan Johnson recently spoke with the Pacothane Technologies team about the current drivers of circuit board technology and how that has influenced and increased their product development of lamination and lamination assist products.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

Around the holidays, we often see a slowdown in PCB design and manufacturing news. But this holiday season, there’s been no rest for the newsmakers in our industry! In the last week, our daily and weekly newsletters have been chock-full of breaking news and up-to-the-minute technical information that readers like you rely upon every day.
Just Ask Tara Dunn: The Exclusive Compilation

We asked for you to send in your questions for Averatek’s Tara Dunn, and you took us up on it! We know you all enjoyed reading these questions and answers, so we’ve compiled all of them into one article for easy reference. And if you’d like to hear more from Tara, be sure to view her Flex007 column series “Flex Talk.”
Just Ask Tara Dunn: Will IC Substrates Be Produced in Volume in the U.S.?

First, we asked you to send in your questions for Happy Holden, Joe Fjelstad, John Mitchell, and others in our “Just Ask” series. Now, it’s Tara Dunn’s turn! Tara is the vice president of marketing and business development for Averatek. Today's question: Do you think IC substrates (BGA, CSP, flip chip, etc.) will ever be produced in high volumes in the U.S.?
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

Well, it’s the last Friday in November. On any normal year in the U.S., this would be “Black Friday” because, for many retailers, the kickoff to the holiday season’s shopping spree is the source for most of the operating income for the year. While it remains to be seen how exactly how much traditional in-store and online retailing will rake in, with the varied pandemic lockdowns, it’s clear that readers wanted to get the latest electronics industry sales numbers!
Our Thanksgiving Wish

As we take time to observe this holiday, the I-Connect007 team wishes to offer our thanks to you, our global readers and contributors: designers, fabricators, engineers, assemblers, quality and process control gurus, chemists, physicists, supervisors, managers, entrepreneurs, business owners, standards writers, industry experts, and more. You breathe life into the vital, thriving, world-changing electronics industry. You are the real story.
I-Connect007 Editor's Choice: Five Must-Reads for the Week

In my top five picks, we have news about columnist Tara Dunn moving to Averatek to work with their A-SAP additive processes, and an interview with Audrey Sim regarding the “hybrid” model adopted by the HKPCA for its upcoming Electronic Circuits World Convention. We also have a compilation of the questions that readers have asked Joe Fjelstad and news about DownStream Technologies adding support for flex, rigid-flex, and embedded component designs. Finally, we share a review of some of KYZEN’s new training sessions on cleaning electronic assemblies—virtual courses that pack a lot of information into 15-minute snapshots. Knowing how tight everyone’s schedules are now, 15-minute events might be the ticket.
Just Ask Joe Fjelstad: The Exclusive Compilation

We asked for you to send in your questions for Joe Fjelstad, and you took us up on it! We know you all enjoyed reading these questions and answers, so we’ve compiled all of them into one article for easy reference. We hope you enjoy having another bite at the apple. And if you’d like to hear more from Joe, view his column series “Flexible Thinking.”
Tara Dunn Transitions to New Role at Averatek

I-Connect007 columnist Tara Dunn shares the exciting news about the transition from her role as president of Omni PCB to vice president of marketing and development at Averatek, where she will be working primarily with OEMs to break down the advantages of additive manufacturing.
I-Connect007 Editor's Choice: Five Must-Reads for the Week

My last turn to select the top five editor’s picks was just before the triple-threat Halloween holiday (full moon, blue moon, and on a Saturday). Now that it’s my turn again, it falls the mega-superstitious Friday the 13th. You’re not triskaidekaphobic, are you?
Just Ask Tara Dunn: What Is the Thickest Flex Layer Available?

First, we asked you to send in your questions for Happy Holden, Joe Fjelstad, John Mitchell, and others in our “Just Ask” series. Now, it’s Tara Dunn’s turn! Today's question: What is the maximum thickness of a single flex layer?
Just Ask Tara Dunn: Maximum Number of Flex Layers?

First, we asked you to send in your questions for Happy Holden, Joe Fjelstad, John Mitchell, and others in our “Just Ask” series. Now, it’s Tara Dunn’s turn! Tara is the vice president of marketing and business development for Averatek. A regular Flex007 columnist, Tara discusses flexible circuits, rigid-flex, and rigid PCBs, as well as RF/microwave technology, microelectronics, and additive processes. She is also co-founder of Geek-a-Palooza and a show manager for the SMTA Additive Electronics TechXchange event. She has over 20 years of experience in the PCB industry. We hope you enjoy “Just Ask Tara.”
Just Ask Tara Dunn: Why Don’t Fabricators Provide More Feedback to Designers?

First, we asked you to send in your questions for Happy Holden, Joe Fjelstad, John Mitchell, and others in our “Just Ask” series. Now, it’s Tara Dunn’s turn! Tara is the vice president of marketing and business development for Averatek. A regular Flex007 columnist, Tara discusses flexible circuits, rigid-flex, and rigid PCBs, as well as RF/microwave technology, microelectronics, and additive processes. She is also co-founder of Geek-a-Palooza and a show manager for the SMTA Additive Electronics TechXchange event. She has over 20 years of experience in the PCB industry. We hope you enjoy “Just Ask Tara.”
I-Connect007 Editor's Choice: Five Must-Reads for the Week

This past week, we published a variety of articles, interviews, and columns—and readers definitely made their favorites known. There was good news about hiring and staffing. (In case you were wondering, there are quite a few open positions in this industry right now.) We touched base with a pair of young engineers to get their thoughts on what it’s like for recent grads working in the PCB manufacturing community. We learned about a company’s new program that can help take some of the stress out of NPI. We also launched a new chapter in our “Just Ask” series, this time starring columnist Tara Dunn. And there was sad news that a contract manufacturer’s chairman had just passed away.
Just Ask Tara Dunn: DFM for Flex and Rigid-Flex

First, we asked you to send in your questions for Happy Holden, Joe Fjelstad, John Mitchell, and others in our “Just Ask” series. Now, it’s Omni PCB President Tara Dunn’s turn! A regular Flex007 columnist, Tara discusses flexible circuits, rigid-flex, and rigid PCBs, as well as RF/microwave technology, microelectronics, and additive processes. Tara is the co-founder of Geek-a-Palooza and a show manager for the SMTA Additive Electronics TechXchange event. She has over 20 years of experience in the PCB industry. We hope you enjoy “Just Ask Tara.”
Just Ask Tara Dunn: What’s Next for LCP Materials?

First, we asked you to send in your questions for Happy Holden, Joe Fjelstad, John Mitchell, and others in our “Just Ask” series. Now, it’s Omni PCB President Tara Dunn’s turn! A regular Flex007 columnist, Tara discusses flexible circuits, rigid-flex, and rigid PCBs, as well as RF/microwave technology, microelectronics, and additive processes. Tara is the co-founder of Geek-a-Palooza and a show manager for the SMTA Additive Electronics TechXchange event. She has over 20 years of experience in the PCB industry. We hope you enjoy “Just Ask Tara.”
I-Connect007 Editor's Choice: Five Must-Reads for the Week

Welcome to the Halloween issue of the I-Connect007 Top Five Editor’s Picks! This year’s Halloween lands on a doozy of a day. Astronomers among us will, undoubtedly, already have noticed that not only does the spooky holiday fall on a Saturday night, but it also falls exactly on a full moon—and a Blue Moon, at that! The last time a Halloween Blue Moon occurred in all time zones was in 1941. As if there weren’t enough “ghoulishness” already, 2020 delivers yet another rare occurrence.
Flex on the Brain: The Future of Neural Interfaces

The SMTA Additive Electronics TechXchange took place virtually on October 14, with presentations from a wide variety of technologists involved in additive processes. Andy Shaughnessy describes how one of the highlights was a presentation titled “Flexible Electronics for Neural Interfaces” by Dr. Jonathan Viventi, assistant professor of biomedical engineering at Duke University.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

After a crazy year like this, we shouldn’t be surprised that this trade show season is unlike any other. Here’s one of the many “silver linings” of 2020: We actually dodged a bullet earlier this year when COVID-19 hit after most of our industry’s big events had taken place. In this week’s top five, we have an assortment of trade show and conference news items, plus a few examples of technological trends and innovation.
I-Connect007 Editor's Choice: Five Must-Reads for the Week

Trade shows and technical conferences haven’t died; they’ve just moved online. The trade show season continues in virtual full force this week, and event coverage dominates the top five this week. Surprisingly, I don’t see events as this week’s theme. No, this week’s theme is “pundits.” We have Walt Custer’s industry outlook, seven experts on additive electronics, a designers conference keynote, and the IPC’s government relations expert. Don’t get me wrong: These folks are asked to speak to the industry for a good reason. They know their subject matter, and they present it skillfully. This week’s top five picks are worth reading.
I-Connect007 Editor's Choice: Five Must-Reads for the Week

It’s showtime! This past week, we saw quite a bit of news about virtual trade shows. It’s great to see show managers pivot from live, in-person events to virtual shows with only a few months to make it all happen. How would you like to be a show manager today?
I-Connect007 Editor's Choice: Five Must-Reads for the Week

Most all the action this week involved the STMA International Conference and Exposition. I-Connect007’s Real Time with… video interviews generally led the way for views and clicks. In each item, the intent was to make things better in some fashion. Whether it was pivoting on trade show delivery, optimizing the metalization process in the fab, adding more AI to manufacturing capital equipment, unifying and furthering the concept of the digital twin concept, or responding to company growth by upgrading systems with the help the equipment manufacturers, all these news items speak to being adaptable and forward-thinking.
Flexible Circuit Technology Workshop #5 Tackles Structures, Applications, Materials, and Manufacturing Processes: Think and Plan in Three Dimensions!

In just 15 minutes, flex expert Joe Fjelstad will teach you about implementing this useful technology into your manufacturing operation. Joe suggests you start with defining your end-product requirements and understanding cost and product life cycle expectations, as well as end-user needs. He further addresses the many considerations with adopting this useful technology.
Real Time with…SMTAI 2020: ASC Makes Lemonade Out of Lemons

Steve Williams and Anaya Vardya, president and CEO of American Standard Circuits (ASC), discuss the upcoming virtual SMTAI show and how the company is “making lemonade out of lemons.” As they point out, there may be no face-to-face interaction, but virtual shows are open to attendees from around the world with no travel or hotel costs. Anaya explains how the COVID-19 lockdown has caused ASC to become more creative in its marketing efforts, including holding webinars and publishing two eBooks with I-Connect007. They also discuss ASC’s holistic approach to the marketplace, with a diversified product mix across various segments.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

In this week’s picks, we bring you news about the upcoming SMTA International 2020, IPC’s plans for the fall, a move for Burkle North America’s headquarters, and advice on how to select the correct CAD tool. And we have the first installment of our newest series: “Just Ask John Mitchell.”
Just Ask John Mitchell: Are IPC’s Positions Dictated by Politics?

First, we asked you to send in your questions for Happy Holden, Joe Fjelstad, and Eric Camden in our “Just Ask” series. Now, it’s IPC President and CEO John Mitchell’s turn! A regular PCB007 columnist, John focuses on many of the challenges affecting the global electronics industry supply chain. Over the years, he has served as an engineer, manager, and executive at a variety of companies and organizations. We hope you enjoy “Just Ask John.”
I-Connect007 Editor's Choice: Five Must-Reads for the Week

Two weeks ago, when it was my turn to pick the top 5, I made a comment about themes. I’m making a stretch here, but this week’s theme is technical education. Three out of the five most popular news items this last week reported on upcoming technical events or publications.
Documenting Your Flex Circuit Design

As a flex circuit applications engineer, when I receive an RFQ, the first thing I do is look at the customer’s data and review their manufacturing notes. Quite often, I find notes that supersede IPC specifications in manufacturing documents, as customers often believe these added notes and associated specifications will make the circuit more robust. However, these non-standard IPC manufacturing specifications/notes can wreak havoc on the manufacturing process and can actually lead to a less robust circuit.
I-Connect007 Editor's Choice: Five Must-Reads for the Week

When compiling my Top Five, I tend to let the reader views guide my choices. Oh, sure, sometimes a news item is significant well beyond the reads it receives; that’s why this is an editor’s picks, not a strict Top Five. Still, readership habits inform my choices. That makes it even more interesting when a week demonstrates a theme so convenient as to seem contrived. Take this week, for example. In this week’s top five, four of the top five are news reports on mil-aero topics. You, dear readers, gobbled up the military and aerospace news this week. The outlier is, as we all would expect, a conference report from our very own Pete Starkey.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

This week, we have quite a potpourri for you. There's good news about the PCB market. And as this year continues to surprise us at every turn, companies are discovering the true nature of their leaders. Todd Kolmodin has a great column about bosses and leaders and why the two words are not synonymous. Not to be outdone, columnist Barry Olney found a way to explain the wavelength of electromagnetic energy by using a chocolate bar and a microwave oven. We also have great articles by Sagi Reuven and Pete Starkey.
Got a Question? Just Ask Joe!

A few months ago, we launched our “Just Ask” series with Happy Holden. Many readers took us up on it, sending all manner of questions for happy to answer. Now, Joe Fjelstad—inventor, technologist, author, and Flex007 columnist—is getting in on the action. Here’s your chance to pick Joe’s brain. What’s the one question about this industry that you’ve always wanted to ask Joe?
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

This week’s picks include a little of everything. We have an interview with the founder of Avishtech, a new EDA software company that has a spin on field solvers and stackup tools. We also have an interview with Mike Carano, who discusses the need for mentors. Then, there’s news about partnership between Koh Young and Mentor, and an iNEMI "best practices" guide for disinfecting your facility. Finally, we've compiled all of the "Just Ask Happy" entries into a single document for your viewing pleasure. Happy Friday!
Joe Fjelstad Updates His Online Flex Workshop

Joe Fjelstad has been an innovator in flexible and rigid-flex technology for four decades. About 10 years ago, I-Connect007 helped Joe produce an online workshop on flex technology based largely on his book Flexible Circuit Technology, which was first published in 1994 and is now heading into its fifth edition. In this online video course, Joe offers a primer on flexible circuits, covering everything from the history of this technology through the most cutting-edge technologies.
Just Ask Happy: The Exclusive Compilation

We asked for you to send in your questions for Happy Holden, and you took us up on it! We loved them so much, and we know that you did too, so we’ve compiled all 21 questions and answers into one document for easy reference.
I-Connect007 Editor's Choice: 5 Must-Reads for the Week

Nolan Johnson's top 5 picks this week include the SpaceX Dragon splashdown, the Mars 2020 mission’s Ingenuity helicopter—featuring an interview with the carbon fiber company that built the helicopter’s landing gear—and the U.S. Air Force’s efforts to secure space systems with the help of volunteer hackers. Readers also responded to news from IPC and iNEMI, and blockchain turned out to be hugely popular.
Flex Workshop Update With Joe Fjelstad and Anaya Vardya

When Anaya Vardya, president and CEO of American Standard Circuits, heard that Joe Fjelstad, founder and CEO of Verdant Electronics, was releasing an updated version of his flexible circuit technology workshop, he knew ASC had to be a sponsor. We recently asked Joe and Anaya to discuss the flexible circuit technology workshop, as well as the ongoing need for flex and rigid-flex training—even in the time of COVID-19—as the demand for flex continues to rise.
I-Connect007’s Latest Innovation: Joe Fjelstad’s E-Workshop on Flexible Circuits

Denied the prospect of physically attending conferences, symposia, or live workshops by travel and social-distancing restrictions, Pete Starkey welcomed the opportunity to enjoy a privileged preview of I-Connect007’s latest innovation in technical webinars: a series of e-workshops on flexible circuit technology with the industry’s leading authority—Joe Fjelstad.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

Say what you will about 2020, but it certainly isn’t boring. There’s a lot going on in the PCB world, and there’s something for everyone in this week’s top five picks. And it’s all positive, despite the lingering presence of COVID-19 and its aftereffects.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

This week’s top five is a smattering across the industry. There’s an update on an established vendor and a press release from a startup. Then, we have two columns: one on M&A, and the other on supply chain disruptions. Finally, I highlight an interview from a U.S. food distributor sales manager, shedding light on the similarities of supply chain interruption in all industries. It's quite an assortment, but what they all have in common is that readers found these items compelling.
Find the Perfect Employee With D.B. Management Group

If you’re searching for the right person for an open job in the PCB industry, look no further than D.B. Management Group’s recruiting page in each of the I-Connect007 magazines.
Selling in a Post-COVID Environment, Part 2

Nolan Johnson continues his conversation with Penny Cole about how COVID-19 has affected her industry’s distribution channels and supply chain, as well as how she has adapted to the shifting dynamic as a salesperson.
Dale Smith and David Moody: Lenthor Pushing Limits of Flex Technology

Andy Shaughnessy recently spoke with Dale Smith and David Moody of Lenthor Engineering. Dale is Lenthor’s new chief technology officer, and David is the director of sales/marketing.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

Like a bad penny, COVID-19 just keeps coming back and affecting the PCB industry. This week, we saw more industry events going fully virtual—a trend that’s likely to continue. But as Chris Mitchell explains, the COVID-19 outbreak is also forcing lawmakers and organizations to work together for the good of the U.S. electronics supply chain. Sometimes, it takes a crisis to make everyone cooperate, so let’s celebrate these little victories.
Just Ask Happy: Ranking the Top Countries by Fab Technology and Production

We asked for you to send in your questions for Happy Holden, and you took us up on it! The questions you've posed run the gamut, covering technology, the worldwide fab market, and everything in between. Enjoy.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

The common theme in this week’s Top 5 editor’s picks is “change.” We’re talking change in the form of forwarding process, achieving milestones, evolving, and improving metrics. This week’s picks are not only newsworthy but also captured reader attention based on metrics. If you haven’t read any other news items from the industry this week, I propose these five must-reads.
Nano Dimension Appoints LM Instruments to Market PCB/Hi-PEDs 3D-Printers

Nano Dimension Ltd., a leading Additively Manufactured Electronics (AME)/PE (Printed Electronics) provider, has signed an agreement with LM Instruments, which will represent Nano Dimension in the Mid-Atlantic States by marketing its 3D-Fabrication Machines for High-Performance Electronic Devices (Hi-PEDs).
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

The USMCA trade agreement was just the tip of the iceberg in news affecting our industry this week. We also saw more young people getting involved in the industry, an HDP User Group webinar on automotive thermal issues, and more questions for our own Happy Holden—this time, on stacked microvia reliability, or the lack thereof.
IPC: Shawn DuBravac and Chris Mitchell on USMCA

On July 1, 2020, the USMCA trade act (United States-Mexico-Canada Act) phased in as a trade agreement guiding economic trade and growth in North America. Nolan Johnson spoke with both Shawn DuBravac, IPC’s chief economist, and Chris Mitchell, IPC’s vice president of global government affairs and an I-Connect007 columnist, about the impact of USMCA on North American electronics manufacturing.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week

Updates on trade shows, conferences, and associations dominated industry news this past week. Some events are returning to a physical venue; others are opting for a virtual version in 2020. Add to that a spate of cross-association cooperative agreements and new programs for career development coming from multiple associations, and you’ve delivered four of my top five picks.
Happy Holden Is Taking Your Questions Now

Happy Holden, the industry icon and “Father of HDI,” is ready to answer your questions! What have you always wanted to ask Happy, but never thought you'd have the chance? Now is your chance! Please take a few minutes to jot down your questions for Happy. A select group of answers will be published in upcoming editions of I-Connect007 magazines and newsletters.
Where The Jobs Are: The I-Connect007 Help Wanted Pages

If you’re looking for a career in the PCB industry—design, fabrication, or assembly—the I-Connect007 Career Opportunities section, jobconnect007.com, is the first place you should look. Right now, there are job openings for positions that span the entire circuit board supply chain, and you can submit your resume directly to the hiring managers by clicking on the ad.
The iNEMI 2019 Roadmap: Flexible Hybrid Electronics

The emerging trend for “electronics on everything, everything with electronics” was the theme of iNEMI’s webinar presentation of the highlights of its recently published Flexible Hybrid Electronics Roadmap Chapter, delivered by Girish Wable, senior engineering services manager with Jabil. Pete Starkey provides an overview.
SpaceX Manned Mission Promises More Success for Milaero and Electronics Manufacturing

On May 30, 2020, SpaceX became the first non-governmental organization to send human cargo into orbit and to a successful docking rendezvous with the International Space Station (ISS). On June 1, Nolan Johnson spoke with military/aerospace consultant and I-Connect007 columnist Mike Hill about the significance of this mission.
Flexible Circuit Technologies Adds Johnson Company as a Product Representative

Nolan Johnson spoke with Carey Burkett, VP of business development at Minneapolis-based Flexible Circuit Technologies. FCT recently signed a sales representation agreement authorizing Johnson Company to represent FCT in the Midwest region of the U.S.
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