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What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Sensible Design
Column from: Team Electrolube
Saskia Hogan
Saskia Hogan, Global Product Manager, Conformal Coatings, has a degree in business management and joined Electrolube six years ago, as technical sales engineer for Germany, Switzerland, Benelux, and Scandinavia. Saskia is now responsible for driving the development and growth of the coating lines to increase global market share and collaborate with global R&D and sales teams to support the changing needs of customers and their applications with new advances in product development. This further extends to foreseeing new trends, and if suitable for Electrolube, establishing where they would fit within a specific product group.
Beth Massey
Beth Massey, Global Product Manager, Encapsulation Resins, joined Electrolube six years ago. She has a master’s degree in chemistry from the University of Durham and initially worked as part of the Technical Support Team before moving to Export Sales, looking after Electrolube sales for parts of Asia, the Middle East, Africa, and South America. Beth is now responsible for driving the growth of the resin lines to increase global market share, provide technical guidance for Electrolube’s current and emerging technologies, and collaborate with global R&D and sales teams to support the changing needs of customers and new advances in product development. Beth is also responsible for spotting new trends and technologies.