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I-Connect007 Editor's Choice: Five Must-Reads for the Week

This week’s Top 5 starts with steps you can take to cultivate a culture of thriving. We also have bullish news from the global semiconductor sector, advice on how to tease out hidden cost drivers during the PCB design cycle, how the Altium-Ansys collaboration will affect design, and Happy Holden’s version of Occam’s Razor—three simple tools to keep your wet processes in line.

Impact of the Altium-Ansys Partnership on PCB Design

There’s a saying in electronics hardware design: “There are two types of electronics designers: those who have signal integrity problems and those who will.” This adage emphasizes the inevitability of encountering and the need to address signal integrity (SI) and power integrity (PI) issues.

Hidden Cost Drivers in PCB Design

I recently taught a CID+ course, and if you’ve ever taken a CID or CID+ course, you know that we discuss cost adders quite a bit. When I asked the class of 15 design engineers their ideas on the biggest cost adders, the first and strongest response: the project manager. Are you surprised by their answer? After over 40 years in the industry, I wasn’t. If you step back and look at the process of product development, you’ll see that many decisions that affect costs down the line really do take root with the project manager.

Dan Beeker: Outstanding in his ‘Fields’

At PCB East, I met with Dan Beeker, technical director at NXP Semiconductor, and a speaker at the conference. Dan always gives a spirited interview, so I asked him to discuss his class and challenges in the industry today.

I-Connect007 Editor's Choice: Five Must-Reads for the Week

There’s a lot going on in our industry right now. As you’ll see in today’s must-reads, there’s even innovation taking place in drill bit development. We also have articles on cutting costs during the design process, as well as a handy guide to each country’s tech sweet spots, and what it takes to thrive in this segment. Don’t miss our ode to the CAM department, which is where the rubber meets the road for every PCB. 

In Honor of the U.S. Labor Day

Sept. 2, is Labor Day in the United States, always observed the first Monday in September. In its official declaration, we learn that “Labor Day is an annual celebration of the social and economic achievements of American workers. The holiday is rooted in the late 19th century when labor activists pushed for a federal holiday to recognize the many contributions workers have made to America’s strength, prosperity, and well-being.”

Asymmetric Hybrid Printed Circuit Board Design: Warpage Considerations

The printed circuit board (PCB) accounts for a significant portion of the PCBA’s (printed circuit board assembly) BOM (bill of material) cost. Designs with hybrid PCB stackup are adopted to reduce the cost of the PCB by using less expensive laminate materials in layers that do not have routings for high-speed signals (e.g., power and ground layers). The conventional hybrid PCB stackup design is symmetrical in the middle. This engineering technique has been employed in the data center industry for quite some time. To extend the idea and optimize the purpose of hybrid PCB stackup design, the feasibility of an asymmetric hybrid stackup is currently being studied.

Why You Need to Take This New ‘Semiconductor Essentials’ Course 

Recently, Andy Shaughnessy and Nolan Johnson met with Soo Lan Cheah, the developer of a new IPC course geared toward PCB manufacturing professionals who have little to no knowledge about semiconductor manufacturing. With her background in PCB and IC design, Soo Lan brings a circumspect vision of these disciplines and how they are inter-related. You don’t need to know a lot of math to take this course, and you’ll come out with a much better understanding of the whole silicon-to-systems approach.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

It is the last weekend before the much-celebrated Labor Day holiday, also known as the official end of summer. Though I am not yet ready for pumpkin spice lattes and heinously early Christmas decorations, I do relish the end of the heat. But the heat in our industry is not set to die down anytime soon, nor should it. Just about one month shy of the end of Q3 2024, things are looking positive for many industry members, so let’s make sure to keep the metaphorical pedal to the metal for a strong quarter-end and a great upcoming trade show season.

Navigating Cost Drivers and Sustainability in PCB Production: A Comprehensive Guide

In May, I had the privilege of presenting "Cost Drivers in PCB Production" to attendees at the SMTA Wisconsin Expo. This presentation, one of our most popular, received tremendous feedback, inspiring us to share our insights more broadly through a comprehensive white paper on the subject. One of my favorite examples to share from this white paper which really illustrates the impact of both cost and sustainability is panel utilization.


A French Design Community

The French IPC Designers Council is a unique conglomerate of 250 members from all parts of the industry: EEs, designers, CAD engineers, PCB manufacturers, EMS suppliers, OEMs, and even some in component packaging, that encourages individuals to freely exchange their design issues without commercial considerations. Thomas Romont, a PCB manufacturer’s rep with more than 20 years of experience, especially in the design for manufacturing (DFM) process, leads this association with support from IPC.

Cost-optimize Your PCB Design and Specifications

Knowledge is the key to identifying the small details that makes the big cost difference for your printed circuit board. There are many types of printed circuit boards and multiple choices between the development of schematic and BOM to PCB technology selection, electronic PCB design, mechanical and physical properties, and PCB specification.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

People are on the move, new books are being released, and a new PCB manufacturer is making waves. This week, I'm highlighting the latest ASC/Sunstone book on DFM essentials, our 40th book in the I-Connect007 library and a must-read whether you're a new or seasoned member of industry. I'm also including leadership news from NextFlex, a discussion on integrated passives from Joe Fjelstad, and a new processor chip from Intel meant specifically for automotive applications.

Hidden (and Obvious) Design Mishaps With Big Cost Impacts

At Monsoon Solutions, we provide PCB layout services for the full lifecycle of products, from one-off prototypes to items manufactured in production volume. We also manage manufacturing and assembly for prototype and smaller production runs for both customer-produced and in-house layouts. As a result, we see various manufacturing data packages and work with many different manufacturers. I asked our PCB design engineers and program managers to share the cost adders and cost savers that designers can affect, and it was interesting to see that in addition to more technical responses, some of the biggest culprits were rather simple.

UHDI Fundamentals: UHDI Applications for Aerospace

Ultra high density interconnect (UHDI) technology refers to advanced manufacturing processes used to create extremely compact and highly efficient electronic circuits at the sub-1-mil line and space level. In aerospace applications, UHDI is crucial due to the stringent requirements for weight, reliability, and performance in a challenging environment.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week 

We’ve finished the first full week of August, and now more than midway through summer. This week brought us quite a lot of military and aerospace news, with headlines from Airbus, Rocket Lab, AST Space Mobile, Menlo Microsystems, CACI, and L3 Harris. In other news, Pete Starkey takes us on a tour of RoBAT in England, highlighting the ever-important topic of high-technology SI testing.

Keys to Successful ECAD-MCAD Collaboration

As PCB designs grow in scope and complexity, collaboration between the electronics and mechanical domains is a necessity. At the same time, smaller IC packages and more tightly packed PCBs compel electronics system development companies to think more about the mechanical form factor of items and recognize the importance of collaboration between MCAD and ECAD.

Real Time with… THECA 2024: The Software Perspective at THECA 2024

Because Polar Instruments is a software provider, and has been present in the Thai market for 17 years, Mohd Fadzil, sales and service manager for Asia Pacific, has a distinctly different perspective on the recent growth in Thailand. Fadzil shares his market insight, as well as Polar’s growing and evolving support programs.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

After getting stuck in an airport during the Crowdstrike outage, our colleague Nolan Johnson has a review of the first-ever THECA trade show in Bangkok, Thailand. We have a column by Matt Stevenson on drilling optimization, and an interview with Schmoll America President Kurt Palmer about what it takes to thrive in this industry. We have an article by SMTA’s Tara Dunn that focuses on the organization’s educational offerings, and news about All Flex joining the PCBAA.

Elevate Your Career With Technical Skills Training

Countless working individuals across the globe seek employment opportunities that foster personal and professional growth. According to Gallup research, 87% of millennials—the largest working generation in the U.S.—emphasize the importance of professional development and career advancement opportunities. Are you one of them?


Evolution of a Career in Tech

About five years ago, Sunstone Circuits partnered with George Fox University, both based in Oregon. Nolan Johnson worked for Sunstone at the time and helped several students with their capstone projects. We recently met with two of those young professionals, now five years past graduation, to see how their career trajectories have played out. What do they think about working in the industry? How did their education prepare them to work, and what are they passionate about?

Exploring the Interdisciplinary World of Mechatronics

Dylan Nguyen grew up with a father who worked as a mechanical engineer, and he’s been exploring his engineering interests through FIRST Robotics programs. Now, having completed his first year at Oregon State University, Dylan is rethinking his mechanical engineering path as he becomes exposed to the wide range of disciplines in engineering, known collectively as mechatronics.

McCauley Design Group Spreads the CAMM2 Gospel

At PCB East, I met Charlene McCauley and Terrie Duffy of the McCauley Design Group. The duo was leading a class on designing with the new CAMM2 DDR5, a JEDEC specification and standard created by Dell, which is due to replace the aging SO-DIMM in laptops. The CAMM2 (Compression Attach Memory Module) is solderless and frees up lots of real estate that SO-DIMM famously requires.

Real Time with… THECA 2024: STARTEAM—Bringing Smart Factory Practices to Thailand

Daniel Jacob (CEO) and Martin Schneider (CTO) share insights on STARTEAM Global's fabrication facility in Thailand and detail the development of AI-driven smart factory and digital twin tools throughout their facilities. Along with the fabs in China, Thailand, and their newest location in Italy, STARTEAM sees a significant opportunity to serve the automotive sector worldwide.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

This week, I’ve been attending Thailand Electronic Circuits Asia 2024. This is the inaugural event, hosted by Thailand Printed Circuit Association (THPCA) in collaboration with the Hong Kong Printed Circuit Association (HKPCA). Thailand has supported a PCB industry for some time—mostly automotive applications—but the China Plus One dynamic has definitely taken root here.

Enhance Your Electronics Expertise Through IPC Courses in August

As the global leader in standards, training, and certification for the electronics industry, IPC is pleased to announce an array of upcoming online instructor-led courses this August. These courses are designed to equip professionals with the latest skills and knowledge required to excel in the ever-evolving field of electronics manufacturing and design. Whether you want to deepen your expertise in PCB design and manufacturing, understand the intricacies of intermetallic compounds, or learn about counterfeit part mitigation, IPC has a course tailored for you.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

Are you ready for the weekend? Fin de semana? I think we all are! In this week’s roundup, we have one article on what it takes to thrive in the industry today, as well as an interview that discusses one student’s drive to succeed as a PCB designer. We also have an article by our newest columnist, Tom Yang, who introduces us to his family-owned PCB company. Columnist Hanna Grace brings us an interview with her mentor, and Anaya Vardya continues his UHDI coverage with an article that explains UHDI’s use in the RF/microwave arena.

A Great Recipe: Collaboration, Motivation, and Design Classes

John Watson, CID, is a professor at Palomar College near San Diego. John teaches a basic PCB design class and an advanced class, and graduates from these classes are ready for their first PCB design job. These appear to be the only classes of their kind in the U.S., and as more designers retire, the demand for classes like this will continue to rise. I recently spoke with John and one of his students, Mehdi Kacem, a junior embedded systems engineer intern at Avempace in Tunisia. In this interview, Mehdi explains how his desire to collaborate and his motivation to succeed helped him get the most out of John’s courses.

UHDI Fundamentals: UHDI for RF Microwave Applications

Ultra high-density interconnect (UHDI) technology has significant potential for RF (radio frequency) microwave applications. Its advantages lie in its ability to provide high-density routing and integration, which are crucial for complex RF circuits. Here are three key UHDI benefits in RF microwave applications:

THECA: Thailand’s Coming-out Party

Swaek Prakitritanon is vice president and general secretary of the Thailand Printed Circuit Association (THPCA), and we recently spoke about the inaugural Thailand Electronics Circuit Asia (THECA) trade show, July 24–26, in Bangkok. Among the six specific benefits cited for THECA attendees are valuable insights into the technology transfer to the China + 1 Asian region, specifically Thailand, as a ripe investment opportunity for PCB and PCBA companies. 


Do You Collaborate With Your Component Supplier?

Mention the word “collaboration” to a group of designers, and a few of them might acknowledge working closely with their fab and assembly partners. But how many designers consider their component providers to be true stakeholders in the process and collaborate with them regularly? Duane Benson, founder of Positive Edge, has a long history of working on the component side of things. I asked Duane to weigh in with his thoughts on collaborating with component suppliers.

New Issue of IPC Community Now Ready for Your Summer Reading Pleasure

If you’re like most of us in this industry, you have a passion for your work—and it shows. In the new issue of IPC Community, which publishes online today, we feature multiple examples of individuals and companies passionate about their jobs and their work in electronics manufacturing. They truly care about #buildingelectronicsbetter.

IPC-2581 Consortium Welcomes Big Names

At PCB East, I spoke with Hemant Shah, chair of the IPC-2581 Consortium. In this interview, we discuss the new associate and corporate members of the consortium, including Panasonic Connect, Beta CAE, Quilter.ai, and Apple. Shah explains how EMS providers can benefit from IPC-2581, which is now connected to the IPC-CFX manufacturing format. He also lays out a plan for skeptical PCB designers to migrate over to IPC-2581 slowly, and not necessarily quitting Gerber “cold turkey.” Are you handing off data in a digital format yet?

The Value Side of Training, Part 1: Five Easy Ways to Measure the ROI on Training

The best thing about a good investment is the yield it provides. This series of articles on the value side of training will focus on how to effectively measure the return on your investment (ROI) when training your staff. I will offer practical, quantifiable metrics you can apply today. Think of it as a quick checklist for every effective training program.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

It’s a holiday weekend in the United States, but the news doesn’t stop just because a few of us have the day off! You’ll have to pardon me; my ears are still ringing from the fireworks. Without further ado, here are the five things you should not miss from this week.

Collaboration Station

As a PCB designer working for an EMS provider, Kelly Dack has seen his share of boards fail because they were designed in a vacuum; the designer simply threw the design “over the wall” and hoped for the best. In this interview, Kelly discusses the need for collaboration between all the stakeholders involved in designing and manufacturing the PCB. As Kelly points out, IPC’s CID curriculum provides a great framework for setting up a collaboration culture in your company, and standards help enable this kind of environment.

UHDI Fundamentals: UHDI Applications for Medical Devices

Ultra high-density interconnect (UHDI) technology typically refers to advanced printed circuit board (PCB) manufacturing techniques that allow for a higher density of electronic components and interconnections within a smaller area. While not directly related to medical applications on its own, UHDI technology can indirectly benefit various medical devices and equipment by enabling smaller, more compact designs with increased functionality and performance.

Don’t Overconstrain Your Board Materials

When we started planning May’s issue, which centers on the use of traditional laminates in certain high-frequency PCBs, we knew we had to interview Kris Moyer and Ed Kelley together. Kris teaches advanced PCB design classes for IPC, and Ed is the former CTO of Isola and founder of Four Peaks Innovation. What ensued was a wide-ranging discussion on the evolution of “standard” PCB laminates and the recent trend by some OEMs to use these materials in high-frequency and even RF boards.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week 

Much of our recent coverage focuses on being ready for the future—technologically and otherwise. We have news about APCT relaunching as AdvancedPCB, and an interview with Freedom CAD’s Scott Miller about their new leadership—young managers who bring new vision to the company.  We also have coverage of “Bold Breakthroughs: Women Reshaping the Engineering Landscape,” a webinar that celebrates Women in Engineering Day. We bring you an interview with Ventec’s Alun Morgan, who discusses the advent of glassless materials, and an article by FCT’s Chris Clark about cost-drivers in the flex and rigid-flex arena.

Freedom CAD Ready for Future With New Leadership

During PCB East, I caught up with our friend Scott Miller of Freedom CAD. Scott has been chief operating officer of the company for quite a while, but he recently assumed a new title as new, younger managers moved up into top leadership positions. I asked Scott to discuss his new role, as well as the company’s move to keep looking at the industry in novel, fresh ways.


Bridging the Gap: Re-engaging Design and Manufacturing with Downstream

At PCB East in Boxborough, Massachusetts, I caught up with Joe Clark, co-founder of DownStream Technologies. In this interview, Joe walks us through how we got into our current situation, with design, fab, and assembly functioning in separate silos, and how DownStream and the IPC-2581 data format can help bridge this gap. He also discusses what we lost by moving from the captive model, and what we stand to gain by knocking down the walls between design and manufacturing.

Career Opportunities Are Knocking

Are workforce topics on your mind? In this market, of course they are! Finding and keeping qualified employees is continually cited as one of today’s greatest business challenges. That's why I-Connect007 features Career Opportunities in every magazine issue. Whether you’re looking to hire or be hired, check out the Career Opportunities section in every issue of our magazines.

Mustaches and Automation in Flexible PCB Fabrication

In any manufactured product, whether a house or a flexible circuit, there is always a raw material component in the overall cost. In the flexible circuit, flexible heater, and rigid-flex industry, sheet materials can account for 20–60% of the overall price. Admittedly, this is a very broad range, but factors, such as how common the materials are in the region where they are made, can cause this to swing one way or the other. Your actions as an engineer or sourcing agent have an impact on overall cost, which I’ll illustrate through the example of building a house.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week 

He’s back, and in splendid form. Pete’s Starkey’s coverage of the EIPC Summer Conference, which took place June 4-5 at the European Space Centre, The Netherlands, is top notch. Joan Tourné from NextGIn Technologies emphasized that our attention must be focused on the interconnection ability of our PCBs and highlights VeCS as an alternative to the traditional plated-through-hole approach. Finally, Martyn Cauwe of IMEC discusses environmental impact and specifically, the need for a better, parametric approach to quantifying it, something European businesses are being required to do on the regular.

The Collaboration Culture

As the founder of Trilogy Circuits, the provider of design and assembly services acquired by Zentech, Charlie Capers understands the value of collaboration. We spoke with Charlie about the need for designers to collaborate with all the downstream stakeholders, the hurdles to solid communication, and why real collaboration (or lack of it) can make or break your deadline.

Traditional Materials, High-Frequency Boards?

Not long ago, high-frequency and RF boards required specialized laminates, which tend to be costly and difficult to manufacture. But now, high-frequency designers use traditional PCB laminates for certain high-frequency boards. How is this possible? For some insight, we asked Ed Kelley, founder of Four Peaks Innovation and former CTO of Isola, to discuss how traditional materials have improved and what this means to PCB designers and design engineers today.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

This week’s must-reads are comprised of news which moves the industry forward. We’ve had quite a lot of news on a global scale, and they’re all good reads. To winnow down to just five, I chose either new information or interesting takes on ongoing industry stories. To that end, we have news about new capital equipment for advanced packaging, discussions of material selection and the imaging process during PCB fabrication, a columnist's ode to the best engineer she knows, and some optimistic news from the semiconductor industry.

Catching Up With Bob Duke of ASC’s Global Sourcing Division

Since we last talked to Bob Duke, president of American Standard Circuits’ Global Sourcing Division, I wanted to see how things are going and what a difference a year makes. Not surprising, and knowing how Bob operates, things are (spoiler alert) going great. Check it out for yourself.

PCB East Keeps Getting Bigger

PCB East is definitely on the move. The U.S. Northeast’s annual PCB design and manufacturing show went on hiatus years ago as sister show PCB West continued to expand in Silicon Valley. But PCB East relaunched a few years ago, and it’s been growing each year. Show managers said that attendance at the 2023 show was double that of the 2022 event. 

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

It’s been a great week. I spent part of the week at PCB East, which was held at the Boxboro Regency in Boxboro, Massachusetts. I haven’t been to Boxboro in about 20 years. The last time I was at PCB East in Boxboro, design instructor Mary Sugden had a hot plate and a supply of bologna in her room, because she preferred fried bologna to anything she could get in a restaurant. Never a dull moment with PCB designers! 


Overconstrain? Underconstrain? Selecting Materials for High-speed Designs

When selecting materials for a high-speed design, you need to be very familiar with the materials’ electrical characteristics, as well as the requirements of the PCB you’re designing. There are myriad details that need to be considered during the material selection process, and missing one iota can lead to your job being put on hold. We asked Stephen Chavez, principal technical product marketing manager at Siemens, to share his thoughts on material selection for high-speed designs. Steph discusses material constraints, stackups, and the cut-off point when a “traditional” laminate will (and won’t) work for a high-speed board.

The Sky's the Limit: A Day in the Life of PCB Designer Paul Brionez

Paul Brionez is a senior printed circuit board layout engineer for Wisk Aero LLC. He’s responsible for the layout of PCBs and the management of library parts being created to use in PCB assemblies. He’s also involved in the creation of processes and procedures to be used in the creation, management, and release/revision of PCBs and PCBAs used for Wisk Aero applications.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week 

This week, our columnists enjoy particular attention with Barry Olney, Mehul Dave, and Happy Holden all providing valuable insight on materials, the critical importance of the front-end engineering process once a PCB design is received, and an overview and observations around IPC APEX EXPO technical sessions.

UHDI Fundamentals: UHDI Applications for Wearable Electronics

Wearable electronics is a type of technology that can be worn on the body and often integrated into clothing or accessories. These devices typically offer functionalities beyond traditional clothing, such as monitoring health metrics, providing notifications, or enhancing communication. Ultra high density interconnect (UHDI) has several potential applications in wearable electronics, primarily in enhancing visual experiences, data analysis, and communication.

Underconstraining Your Materials? Leave It to the Experts

With traditional laminates now sporting improved resin systems, some OEMs are choosing various flavors of FR-4 instead of high-speed laminates for their high-speed designs—even RF applications. Avoiding overconstraining your materials in high-speed products can lead to considerable cost savings, not to mention a more streamlined trip through fabrication.

Catching Up With Tom Yang of CEE PCB

I was in the Bay Area recently and met with my new friend Tom Yang, CEO of CEE PCB, a $450 million Chinese PCB fabricator. For too long, we have enjoyed the luxury of complaining about Chinese companies without even knowing who they are and what they do. That’s just too easy. My mission was to talk to a real live shop owner in China. With this interview, you will have a better and more personal understanding of CEE and the rest of the Chinese PCB industry.

Real Time with… IPC APEX EXPO 2024: An Introduction to IPC's Validation Services

Randy Cherry, director of IPC's Validation Services (VS) Program, sits down with Editor Marcy LaRont to discuss the program's global success and expansion, touching on the IPC-1791 Trusted Supplier and Cybersecurity List, the QPL/QML programs, and a newly introduced standard being developed in the automotive space. Randy also shares his upcoming travel plans to Australia and expresses his hope that the VS program will see much global growth in the coming months.

Delving Into Special Sessions at IPC APEX EXPO 2024

Once again, we were back at IPC APEX EXPO for another show and conference, and back to gathering in the Anaheim Convention Center. With Disneyland just across the street, there were tourists everywhere. This APEX EXPO was bigger than ever, with more activities, Professional Development Courses, standards committee meetings, and the 16th Electronic Circuits World Convention. I really enjoyed walking around and seeing everything the show had to offer.

Real Time with… IPC APEX EXPO 2024: IPC's Workforce Training and Onboarding Solutions

IPC's Kelly Allen and Carlos Plaza chat about the organization's workforce training courses. They discuss the importance of efficient onboarding, the challenges and opportunities in integrating new hires, and IPC's solutions for a smoother onboarding process. They also touch on expert involvement in IPC education and introduce new courses on component identification and standards.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

Recently, I was reading a report from Deloitte on the Mexican economy (and don’t judge me what I read while I wait my turn at the gym). This particular report is cited in an interview scheduled for the June 2024 issue of SMT007 Magazine. I made note of a few things.


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